Disappearing panda highlights global warming

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TBWA\Hunt\Lascaris was recently briefed by the World Wildlife Fund (WWF) to develop a billboard to highlight the effects of global warming. The agency developed a simple concept using the WWF logo: the panda faded from black to white over four weeks, giving the illusion that the panda had disappeared. It was then replaced by the message, “The effects of global warming are becoming more obvious.” The agency was supported by Clear Channel Outdoor which assisted on the numerous ‘fades' of the panda and sponsored the site.