| | "While economic and demographic differences between markets have obvious ramifications for business, it is culture that most affects the development and marketing of brands. Culture - the history, beliefs, customs, habits, values, and social behavior of a group of people - determines the way people will think, behave, and react to the world around them. Therefore culture has a massive effect on the acceptability and appeal of brands and their marketing communication. (via Warc)"
Nigel Hollis
| "Blogs are about sharing with authenticity. A good enterprise blog can help you really connect deeply with your customers in a meaningful way because the content is not only relevant but insightful and personal. I think most enterprises miss that point. When you do it right, your customers will walk away not only having learned something new but will also feel much more connected to your brand. (via Social Media Magic)"
David Armano
| "Within every brand is a product, but not every product is a brand. (via Inspiremedavid.com)"
David Ogilvy
| "The secret of success is to know something nobody else knows."
Aristotle Onassis
| "A successful person is the one who can lay a firm foundation with the bricks that others throw at him."
Anonymous
| "Anyone young can learn something useful from someone with experience."
Al Capp
| "The most prepared are the most dedicated."
Raymond Berry
| "When there is an original sound in the world, it makes a hundred echoes."
John A. Shedd
| "Nobody raises his own reputation by lowering others"
Anonymous
| "The only thing that's worse than being blind, is having sight but no vision."
Helen Keller
| "None of us is as smart as all of us."
Ken Blanchard
| "A group becomes a team when each member is sure enough of himself and his contribution to praise the skills of the others."
Norman Shidle
| "The key to successful leadership is influence, not authority."
Kenneth Blanchard
| "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
Jeff Bezos
| "If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."
Leo Burnett
| "The name of a man is a numbing blow from which he never recovers."
Marshall McLuhan
| "Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end."
Edwin Artzt
| "A brand is a set of differentiating promises that link a product to its customers."
Stuart Agres
| "A house of brands is like a family, each needs a role and a relationship to others."
Jeffrey Sinclair
| "A brand that captures your mind gains behavior. A brand that captures your heart gains commitment."
Scott Talgo
| "Your brand is created out of customer contact and the experience your customers have of you."
Stelios Haji-Ioannou
| "Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
Leo Burnett
| "Products are made in the factory, but brands are created in the mind."
Walter Landor
| "A brand should strive to own a word in the mind of the consumer."
Al Reis and Laura Reis
| "He that gives good advice, builds with one hand; he that gives good counsel and example, builds with both; but he that gives good admonition and bad example, builds with one hand and pulls down with the other."
Francis Bacon
| "An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
Daniel J. Boorstin
| "The leader has to be practical and a realist, yet must talk the language of the visionary and the idealist."
Eric Hoffer
| "When it is obvious that the goals cannot be reached, don't adjust the goals, adjust the action steps."
Confucius
| "Men make counterfeit money; in many more cases, money makes counterfeit men."
Sydney J. Harris
| "Corporate identity specialists spend their time rechristening other companies, conducting a legal search and a linguistic search to insure that the name is not an insult in another language."
Lisa Belkin
| |
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