"Money won't buy happiness, but it will pay the salaries of a large research staff to study the problem. (via Brainy Quote)"
Bill Vaughan

"A man is not idle because he is absorbed in thought. There is a visible labor and there is an invisible labor. (via Warc)"
Victor Hugo

"Face new challenges, seize new opportunities, test your resources against the unknown and in the process, discover your own unique potential. (via Joy of Quotes)"
John Amatt

"Multi-platform, multi-media opportunities translate into multi-choices. Social media and the Internet, in general, have turned life into an interconnected open-book exam - a sharp and important difference from the closed-book-exam shape of traditional research. (via Warc)"
Joel Rubinson

"There is always a need to be clear about the rational drivers of brand choice in your category, but it is rare for consumer purchase decisions to be based purely on logical grounds, and it is tapping into the emotional triggers that will make the difference between strong brand leadership and being an also-ran. (via Warc)"
Roderick White

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
David Ogilvy

"Basic research is what I'm doing when I don't know what I'm doing."
Wernher von Braun

"Quality means doing it right when no one is looking."
Henry Ford

"The first day of spring is one thing, and the first spring day is another. The difference between them is sometimes as great as a month."
Henry Van Dyke

"A library is thought in cold storage."
Herbert Samuel

"Every day I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work."
Robert Orben

"Research is what I'm doing when I don't know what I'm doing."
Wernher Von Braun

"Do not put your faith in what statistics say until you have carefully considered what they do not say."
William W. Watt

"Any genuine philosophy leads to action and from action back again to wonder, to the enduring fact of mystery."
Henry Miller

"We can be absolutely certain only about things we do not understand."
Eric Hoffer

"The human body has two ears and one mouth. To be good at persuading or selling, you must learn to use those natural devices in proportion. Listen twice as much as you talk and you'll succeed in persuading others nearly every time."
Tom Hopkins

"Most of the change we think we see in life is due to truths being in and out of favour."
Robert Frost, The Black Cottage, 1914.

"Changing the way we measure things is vital. So is decompartmentalising society - making sure that economics and politics are not divorced from other crucial areas of life."
David Attenborough

"Facts are stubborn, but statistics are more pliable."
Mark Twain

"Opinion is that exercise of the human will which helps us to make a decision without information."
John Erskine

"Searching is half the fun: life is much more manageable when thought of as a scavenger hunt as opposed to a surprise party."
Jimmy Buffett

"Action seems to follow feeling, but really action and feeling go together; and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling, which is not."
William James

"Every legend, moreover, contains its residuum of truth, and the root function of language is to control the universe by describing it."
James A. Baldwin

"The key to accepting responsibility for your life is to accept the fact that your choices, every one of them, are leading you inexorably to either success or failure, however you define those terms."
Neal Boortz

"The essence of our effort to see that every child has a chance must be to assure each an equal opportunity, not to become equal, but to become different - to realize whatever unique potential of body, mind and spirit he or she possesses."
John Fischer

"The best way to predict the future is to invent it."
Alan Kay

"The only way to discover the limits of the possible is to go beyond them into the impossible."
Arthur C. Clarke

"Somewhere, something incredible is waiting to be known."
Carl Sagan

"You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions."
Naguib Mahfouz

"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
David Ogilvy, 1963.

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