[trigger/isobar goes to SxSW] Uno de Waal: SxSW is a crazy place - it's a jam-packed time filled with an insane amount of information and you won't take in everything within five days. Very long days, hit-and-miss panel-hopping escapades to find relevant talks and minimal sleep (all in the name of networking, right?). Here are some tips to decide if it's worth your going.
[trigger/isobar goes to SxSW] Karin Botta: Digital marketing is a lot more than an entertaining Facebook tab, some cute tweets, or a campaign that relies solely on user-generated content. It's more dynamic, involves real people, but mostly needs to be as simple as possible. It was this, and the next five ideas, that had the biggest impact upon me during my time at SxSW in Austin last week.
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