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trigger/isobar goes to SxSW

Business unit director & senior social strategist at trigger/isobar
Location:Johannesburg, South Africa


This is the communal blog of Karin Botta and Uno de Waal, business unit director and senior social strategist at trigger/isobar (, who are both attending South by South West (SxSW) 2012, the annual film, music and interactive festival held in March in Austin, Texas. Follow @triggerisobar and Twitter List @Bizcommunity/sxswsa2012 for the duration of the festival.
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Should you go to SxSW 2013?

Uno de Waal: SxSW is a crazy place - it's a jam-packed time filled with an insane amount of information and you won't take in everything within five days. Very long days, hit-and-miss panel-hopping escapades to find relevant talks and minimal sleep (all in the name of networking, right?). Here are some tips to decide if it's worth your going.

By trigger/isobar goes to SxSW 26 Mar 2012 14:04

Top five things learned at SxSW 2012

Karin Botta: Digital marketing is a lot more than an entertaining Facebook tab, some cute tweets, or a campaign that relies solely on user-generated content. It's more dynamic, involves real people, but mostly needs to be as simple as possible. It was this, and the next five ideas, that had the biggest impact upon me during my time at SxSW in Austin last week.

By trigger/isobar goes to SxSW 20 Mar 2012 14:54

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