[Sue Disler] What an interesting dilemma it was for me moving into publishing almost three years ago. The glossy was HERO and digital was a very, very bad word indeed. But I was excited that, for first time, I could really get to grips with CONTENT. In advertising that's the missing, quintessential link. In order to understand where I am headed here, let me contextualise my thinking by way of illustrating a historical, time-stamped journey of sorts.
[Sue Disler] That was my first reaction when Bizcommunity's editor Simone Puterman requested an article predicting 12 trends for 2012. A "trend" is defined as "a general tendency, movement, or direction". In my honest opinion, what most people will be purporting as trend is merely (if you analyse it properly), new and improved technology and ideas.
[Sue Disler] Upon entering a new decade while a mere 45 minutes away from civilisation (Cape Town) this summer, my observations of how technology has changed our lives have grown far more acute.
[Sue Disler] Recently a number of news websites around the world have gone through a redesign, including in a few in South Africa. You will notice this kind of site tends to get a redesign far more often than its print counterpart - the reason being that it is consumed 24/7 and, even though the content is refreshed continuously, users can quickly tire of the same look on a daily basis. Or so they say...
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