Sue Disler

Sue Disler has over 20 years experience in advertising and marketing as a designer, art director and strategist - the last 16 largely dedicated to digital. Currently, she is Head of Digital at New Media Publishing. Email her at , follow @suediz on Twitter or find out more on Linkedin.
[2012 trends] Will someone (Eskom, maybe) please pull the plug?

[Sue Disler] That was my first reaction when Bizcommunity's editor Simone Puterman requested an article predicting 12 trends for 2012. A "trend" is defined as "a general tendency, movement, or direction". In my honest opinion, what most people will be purporting as trend is merely (if you analyse it properly), new and improved technology and ideas.

Posted 4 months ago | Like (1) | You like this
[2011 trends] May your forefinger be with you...

[Sue Disler] Upon entering a new decade while a mere 45 minutes away from civilisation (Cape Town) this summer, my observations of how technology has changed our lives have grown far more acute.

Posted 1 year ago | Like (2) | You like this
Sue Disler commented on The not-so-new news sites
I think the point is that we have got used a certain way of navigating digital content, how we view it and think that's how it should be. The belief that this is the best/safest/proven route to follow, dictates print-like interfaces and explains why most sites (not only news sites) look the same.

I agree, HTML 5 should (hopefully) pave the way to breaking this mould and allow designers to explore more intuitive ways of presenting content... Flipboard (an app for iPad) is a great example of the potential for future ways of reading the news.

See http://memeburn.com/2010/07/is-flipboard-the-killer-ipad-app-weve-all-been-waiting-for/.
Posted 1 year ago | Like (1) | You like this
Sue Disler commented on Redesigning the web so consumers benefit
It should be a by-product... not the reason the design happens. It's the visual design and concept that makes users go further and what spurred digital channels in the first place.
Posted 1 year ago | Like (1) | You like this
The not-so-new news sites

[Sue Disler] Recently a number of news websites around the world have gone through a redesign, including in a few in South Africa. You will notice this kind of site tends to get a redesign far more often than its print counterpart - the reason being that it is consumed 24/7 and, even though the content is refreshed continuously, users can quickly tire of the same look on a daily basis. Or so they say...

Posted 1 year ago | Like (1) | You like this
"Africa is the ocean blue" - Hersman
[Sue Disler] A throw-away comment from Richard Mulholland, “We live in a pimple in the arse end of Africa,” in his hysterical presentation on the side effects of Social Media at Net Prophet 2010, really got me thinking…and I hope too, the 800-odd entrepreneurs, developers, investors and marketers attending.
Posted 2 years ago | Like (1) | You like this
What's up with Digital Loeries this year
[Sue Disler] It’s not often you see Capetonians out on a rainy and blustery evening, but some of the digitally inclined made it to the 2010 Loeries Digital Awards get-together for the inside scoop at The Grand Daddy Hotel last week. Here’s a report back from Terry Levin and me.
Posted 2 years ago | Like (1) | You like this
The 'design' of the Construction New Media awards

[Sue Disler] With a record amount of entries in competition this year and categories being added and refined - it seems fitting that the Construction New Media Awards' association to the Design Indaba has allowed Design to become its quintessential criteria.

Posted 7 years ago | Like (1) | You like this

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