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The not-so-new news sites

Recently a number of news websites around the world have gone through a redesign*, including in a few in South Africa. You will notice this kind of site tends to get a redesign far more often than its print counterpart - the reason being that it is consumed 24/7 and, even though the content is refreshed continuously, users can quickly tire of the same look on a daily basis. Or so they say...

The real influence

What REALLY influences the redesign is new technology and functional techniques that have a tendency to be escalating at an alarming rate. The problem is, the visual design has not.

"Why?" you ask. Well, the content, which is why the user visits the site in the first place, is uploaded via many sources - writers, bloggers, journalists, syndicated feeds etc into a sophisticated content management system (CMS) where it's assigned to categories, subbed, proofed, image and social linking, search engine optimised (SEO) and tagging, edited, approved and then published to the website literally immediately, 24/7.

And that's not the only consideration for a designer - it's leaving space for the advertising!

Unfortunately, most news sites sustain themselves through advertising, which I hate to say, is a nightmare for a designer. No matter how beautiful your design looks, that ad from some "lose weight fast" brand's colours will just clash!

The variables of content

The design (namely the usability and information architecture) of a site of this nature has to consider the variables of content in order to display it in a manner that's easy for a user to read online. What usually results is a series of "design" templates (layouts) and style sheets to accommodate these variables.

As is evident, it's quite a complicated process and the main reason that many sites' visual design is so similar. The other reason is that designers are pretty much dictated to by limited resources, technical delivery and human behaviour (what users are supposedly used to). No easy feat!

Business Day (
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USA Today (
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Sowetan Live (
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Over the years, the main visual design change has been a move from a left-hand side navigation to a top navigation... and not much else, I am afraid... oh sorry, the logo/colour changes as its corporate identity does.

A new beginning?

So when I saw an article in February 2010 announcing that Research Studios, headed up by Neville Brody (the guy who changed the face of magazine design and typefaces - design guru of note), was now responsible for BBC Online's Global Visual Language, I waited in eager anticipation... Would we be seeing a new beginning in site design?

The relaunch was accompanied by this blog post on 14 July and two days later the redesign had mixed responses and been slammed .

Now I know you can't keep everyone happy. People by nature detest change. In addition, the criteria involved in designing a site like this is onerous, to say the least. But notifying people of a "major relaunch" fuels expectations that you might not, or cannot, fulfil. Let's be honest - every time Facebook changes its interface (mostly minor) and lets people know beforehand, the resultant furore is explosive.

BBC News (
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Will not revert

BBC responded on 22 July saying it will not revert back to the old design.

Exposing yourself to potential criticism allows for a multitude of (if not very well-informed) opinions and a subsequent need for public justification. However, (and apologies to the design team), I agree wholeheartedly, but not on what most people are objecting to - it could be any news site... it's simple, just change the logo!

Here's in hope to one day seeing a real change in news site visual design... and don't keep me waiting... I'm impatient!

*With apologies in advance to all news site designers out there.

About Sue Disler

Sue Disler has more than 25 years of experience in the advertising and marketing as a designer (and sometimes coder), art director and strategist, the last 20 largely dedicated to digital. Email her at , follow @suediz on Twitter or find out more on Linkedin.
Sue Disler
Its not about eye-candy :)-
I think the point is that we have got used a certain way of navigating digital content, how we view it and think that's how it should be. The belief that this is the best/safest/proven route to follow, dictates print-like interfaces and explains why most sites (not only news sites) look the same. I agree, HTML 5 should (hopefully) pave the way to breaking this mould and allow designers to explore more intuitive ways of presenting content... Flipboard (an app for iPad) is a great example of the potential for future ways of reading the news. See
Posted on 28 Jul 2010 18:37