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Sharon Keith

Veteran marketer, independent consultant & coach at Keith Strategy
Location:Cape Town, South Africa

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Sharon Keith is a veteran marketer, with over 25 years' experience across a number of blue-chip multinational FMCG businesses. She's worked at Unilever, Deloittes, Coca-Cola SA and Atlanta (US), Guiness UDV, brandhouse and Baileys in Dublin. She's now returned to Cape Town and operates as an independent consultant and coach, working across categories, industries and markets. Email , cell +27 (0)82 087 6338 and connect on LinkedIn.
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"Marketing's common sense - anyone can do it." Well, maybe not.

When you see the finished object - the advertising campaign, the packaging, the new flavour, the shiny social media campaign, it's tempting to think that these things are relatively simple and straightforward to plan and execute. But those of us "in the know" know. It's a long hard slog.

By Sharon Keith 10 Feb 2012 12:42