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Marketing & Media

Pierre Mare

Pierre Mare provides brand consultancy, thinking and management services to a small stable of local and South African clients in Namibia. He specialises in ICT, financial brands and telecommunications. He has worked on both sides the fence in a number of advertising agencies. In addition to his current consultancy, he develops and maintains websites, including www.tourbrief.com.
Branding for the environment: The environmentally sound product

[Pierre Mare] It is in the product's ingredients themselves that the key to a particular product's impact on the environment lie.

Posted 4 years ago | Like
Branding for the environment: The supply chain

[Pierre Mare] The previous columns looked at the circumstances and knowledge surrounding climate change, the impacts and aspects of consumer branding. Here, we are going to look at the supply chain.

Posted 4 years ago | Like
Branding for the environment: legislative aspects and costs

[Pierre Mare] The previous columns looked at the circumstances and knowledge surrounding climate change, the impacts and aspects of consumer branding. To recap, climate change is having severe impacts on most facets of life, consumers are developing varying degrees of awareness and preference for environmentally sound brands but price premiums and resource scarcity complicate the process.

Posted 4 years ago | Like
Branding for the environment: consumer demand

[Pierre Mare] The era of untrammeled consumerism is over, and nowadays issues such as global warming and the environment are at the top of people's list of issues. Companies must consider these concerns in what they produce, and how they produce it.

Posted 4 years ago | Like
Branding for the environment: the extent of the problem

[Pierre Mare] The recent reports on climate change, although heavily negotiated, make for extremely bleak reading.

Posted 4 years ago | Like

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