[Eric Edelstein] "Social is not just a bolt-on marketing channel. It will have true business-wide impact," says Accenture's Tech Vision Report for 2012. The impact is already there to see: In the United States, Facebook has become the dominant tool for communication to such an extent that universities have stopped issuing email addresses to their students, and marketers are using sentiment analysis conducted in online forums and Twitter feeds to inform product development.
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