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Eric has co-founded many South African tech companies such as the incuBeta group (Click2Customers, TrafficSynergy and Yola) and springleap. His latest venture helps organisations constructively engage with their customers and employees - evly.com). He was included in Mail&Guardian's "Top 200 young people to lunch with", and Old Mutual's "Top 36 young entrepreneurs". Follow @EricEdelstein on Twitter.
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Eric Edelstein
[IT & Telecommunications] http://www.EricEdelstein.com & http://www.evly.com
http://www.EricEdelstein.com
Posted 3 years ago | Like
Failbook: Why your social media page is not contributing to your bottom line

"Social is not just a bolt-on marketing channel. It will have true business-wide impact," says Accenture's Tech Vision Report for 2012. The impact is already there to see: In the United States, Facebook has become the dominant tool for communication to such an extent that universities have stopped issuing email addresses to their students, and marketers are using sentiment analysis conducted in online forums and Twitter feeds to inform product development.

By Eric Edelstein 24 Jul 2012 09:46

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