Donald Mokgale

The enemy of excellence is 'good enough'

Donald Mokgale commented on Mike Barnwell says agency language should change

I certainly like this way of thinking, one that we have started applying at Posterscope SA as well. With the rise of innovation, particularly in our space (OOH), there is a need for paradigm shifts in ways of thinking. Media agencies need to think about strategic solutions tailored for clients instead of just media campaigns, think out of home instead of outdoor and how all these media types can work together to bring about the best results for clients. Bravo Barnwell, I will be watching closely to see the work you produce here.

Posted 2 months ago | Like

Donald Mokgale commented on Radio is losing its intelligence (part I)

Very astute views, ones I am in total agreement with. I remember having this exact conversation with a few friends while I was in varsity studying radio and it was at that very time was where I was most aware of radio and its techinicalities particularly regarding how a presenter should conduct themself and address the listeners; what we hear today from the various stations is totally the opposite of what good radio should be. Looking forward to part 2. Bravo Anthony.

Posted 2 months ago | Like

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Donald Mokgale

Donald Mokgale commented on Mike Barnwell says agency language should change

Donald Mokgale commented on Radio is losing its intelligence (part I)

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