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Caren Olsen is programme manager for Metro FM (www.metrofm.co.za). She has been in the radio industry for over 13 years. Her past experience includes being music compiler and programme manager at 5fm, promotions at 94.7 Highveld Stereo and Talk Radio 702, and international radio exposure in New Zealand. Email , follow @olsennz on Twitter and connect on LinkedIn.
Tricks of the trade: improving your on-air content

The South African Advertising Research Foundation (SAARF) invited a number of top players in the radio industry to speak at a recent Community Radio Forum, giving community radio delegates advice on everything from programming to marketing. This is my advice for presenters on how to deliver a show with the kind of on-air content that attracts and retains listeners.

By Caren Olsen 6 Feb 2012 12:42

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