Marketing & Media sponsorship
White Star Maize Meal announces creative agency pitch
25 Jul 2012 12:35
White Star, is undertaking a creative agency pitch.
White Star is inviting their incumbent agency, and a small selection of other creative, mid-size, agencies to pitch for the opportunity to work on the next phase of their brand journey.
They will be appointing a vibrant agency that has an understanding of the cultural dynamics of the mid-LSM market, can provide strategic input, and has strong capabilities in both the above and below-the-line design space.