Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

[2013 trends] Africa finding its own solutions using mobile tech

[Dr KF Lai] There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand. 25 Jan 2013 10:57

Bizcommunity.com

How to contribute to Bizcommunity, from op-ed pieces to news

[Issued by Bizcommunity.com] Bizcommunity.com has now expanded its operations into 16 new sectors and will soon venture into another 17, providing a whole new range of target audiences for advertisers. The most critical aspect of this is the quality of content and this is a formal invitation to you to become a recognised contributor on Bizcommunity. 3 Oct 2011 14:57

2013 at a glance: Five crucial consumer trends business leaders should know

[*David Mattin and Saint-Francis Tohlang] LONDON, UK / JOHANNESBURG, SA: Turbulent times were predicted on the back end of 2012. The ANC Mangaung conference precipitated very little stormy seas other than an anti-climactic conclusion. The Mayan apocalypse materialised into nothing but an ordinary day. In fact with so many forecasts for change and a chasm of chaos, one may tend to be a bit sceptical with further predictions of change. 8 Jan 2013 07:55

A mobile Africa: innovation is key

[Dr KF Lai] 2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013. Recent forecasts from Cisco revealed that the number of mobile devices will tip seven billion in 2013, outnumbering the human population, thanks to growth in developing areas, such as Asia, the Pacific and Africa. 21 Feb 2013 11:07

[2013 trends] SA's youth trend-o-meter

[HDI Youth Marketeers Team] Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013. 31 Jan 2013 11:30

[2013 trends] Africa's dynamic markets

[Obaika Consulting Team] The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak. 31 Jan 2013 13:20

[2013 trends] Out-of-the-box branding

[HKLM Exco Team] No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. 31 Jan 2013 12:33

[2013 trends] Africa poised for a great future

[Nandkishor Buty] As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will be the major trends of the year? In the business world, predicting the future is a crucial exercise. 30 Jan 2013 12:39

Airtel Nigeria offers free Nano SIM cards with new iPhone

[Henry Ifeanyi] As Nigerians await the delivery of the newly launched iPhone 5, Airtel has announced the availability of the special Nano SIM cards specially made for latest iPhone at its stores countrywide. 18 Oct 2012 14:59

Kenya retail supermarket among the best

[Carole Kimutai] Only one African retailer other than those out of South Africa has achieved a world ranking - and that retailer is in Kenya. 20 Jun 2007 11:47

Ghana to get Vida e Caffé stores

[Zeenat Moorad] What the Cape Town Vida e Caffé franchise calls its "big push this year" will see the operation exporting its concept coffee shops to Ghana. 30 Apr 2013 15:41

iROKO to 'SPARK' Nigerian startups

Internet entrepreneurs of iROKOtv and Nollywood fame, Jason Njoku and Bastian Gotter on Wednesday, 8 May 2013, announced the official launch of SPARK, a $1m-backed company to support and develop aspiring Nigerian tech and internet entrepreneurs. 9 May 2013 13:26