It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction.
By Wynand Smit 2 days ago
With falling consumer confidence and a slow growth economic growth outlook, brands are intensifying the fight for consumer loyalty. Mobile is emerging as a powerful enabler - and driver - of brand loyalty in South Africa.
By Nicholas Bednall 16 Apr 2018
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