Activating on African soil: the time is now
Activating on African soil: the time is now

Stephan Botha of ProActive™ outlines the reasons why FMCG brands wanting to expand business in Africa can benefit hugely from activations.

By Stephan Botha, Issued by Provantage Media Group 3 days ago

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FMCG sector in sub-Saharan Africa is set to boom

Sub-Saharan Africa is developing fast, with infrastructure roll-out across the region, unprecedented urbanisation and a fast-growing middle class.These developments set the scene for huge FMCG sector growth in the short to medium term, says Adam Molai, southern African FMCG entrepreneur, who is positioning his business holdings to capitalise on the coming boom.

22 Jul 2016