Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Y&R is committed to having 20 agencies by 2015 on the African continent. Leading the charge to achieve this is Yossi Schwartz, chairman of Y&R South Africa, now also chairman of Y&R Africa. To find out what that means, I caught up with him before he raced off to Lagos, Nigeria, on his mission.
By Danette Breitenbach 5 Sep 2013 05:42
Airtel Malawi has reportedly spent K1.1 million in the ongoing 'Yabooka SMS Promotion'. In the third draw, expected to reach a grand finale in October, a lucky subscriber will cart home a grand prize of K5 million.
By Gregory Gondwe: @Kalipochi 21 Aug 2012 12:33
Companies and organisations in Malawi that use CDMA (Code Division Multiple Access) and any other phone telecommunication have a new product on the market after Teleservice Traders Limited (TT), unveiled a product, which uses wired and wireless technology, called Private Automatic Branch Exchange (PABX) - Music/Advert on Hold system.
By Gregory Gondwe: @Kalipochi 14 Aug 2012 15:31
As global businesses begin to turns towards African developing markets, outdoor advertising companies need to understand the different segments in the economies and how best to reach disparate groups of consumers.
14 Jun 2012 13:03
An initiative of the African Arts Institute, in partnership with the Goethe-Institut, the Southern African Training Hub will host a three-year programme in cultural leadership, governance and entrepreneurship will be launched in Johannesburg, South Africa during May 2012. It will host candidates from Angola, Botswana, Lesotho, Madagascar, Malawi, Mozambique, Namibia, Swaziland, Zimbabwe and South Africa.
3 Apr 2012 11:04
Cartoonists and online publishers have cried foul after the Malawi chapter of the Media Institute of Southern Africa (MISA-Malawi) announced the inclusion of five more categories for the 2012 NAMISA Annual Media Awards. The media groups said MISA-Malawi should not have left them out because they are also at the heart of media products worldwide.
By Gregory Gondwe: @Kalipochi 7 Mar 2012 11:41
The Malawi Chapter of the Media Institute of Southern Africa (MISA-Malawi) has said 2011 saw Malawi's media environment deteriorate to the worst as observed from 2009.
By Gregory Gondwe: @Kalipochi 6 Jan 2012 11:31
Airtel Malawi has partnered with Samsung in a multi-million kwacha promotion where it will award cash prizes, mobile communication gadgets, including handsets and tablets to its subscribers.
By Gregory Gondwe: @Kalipochi 8 Dec 2011 10:43
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011 09:36
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11
Google Instant search is annoying for some, and useful to others. One fact does remain - it runs on the same search engine and the search results are exactly the same. The difference it brings is in how the user reacts to the results they see.
By Shaune Jordaan 22 Feb 2011 12:12
Ranked Africa's second most peaceful and stable nation after Botswana, Southern Africa's Malawi is a relatively poor nation but a ‘golden mine' flooded with untapped economic opportunities waiting to be explored and exploited by potential investors. Not even the global recession could manage to shake the modest but well-organised economy of this ‘overlooked' but magical country.
By Issa Sikiti da Silva 31 Aug 2009 11:03
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