Don't overlook consumers in Africa's rural areas
Don't overlook consumers in Africa's rural areas

It's a mistake to rule out rural spaces and consumers, especially in Africa. Global commerce is fiercely competitive, with business leaders and investors still waking to the vast potential of Africa's burgeoning consumer market. The continent, now home to more than 1.1 billion people, will account for one-fifth of the world's population by 2025. Sub-Saharan Africa's population stood at 1.03 billion last year. What's especially significant is that well over 637 million - 61.6% - of these men, women and children live in rural areas.

By Ben Leo 15 hours ago

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

As noted futurologist Roy Amera observed in 2006: "We tend to overestimate the effect of a technology in the short run, and underestimate the effect in the long run."

By Adam Howatson 1 day ago

Emerging technologies harnessed for economic development of Africa
Emerging technologies harnessed for economic development of Africa

KIGALI, Rwanda - An African Union high level panel on emerging technologies is to meet at The African Innovation Summit in Kigali, June 6-8, 2018. The High Level-APET has been constituted in recognition of the need to harness both existing and emerging technologies for the economic development of Africa.

1 day ago