I wish I had a magic wand to foresee the future and be able to plan ahead. That would be nice, wouldn't it? For me at least. But, fortunately sometimes, to predict the future, it only requires a closer look at the present and some past occurrences.
Bogosi Motshegwa 11 Jan 2017
In the fast-paced world of experiential marketing it is essential to employ the finest and most talented individuals. The Oomph! Media Group is certainly no stranger to attracting and retaining some of the finest expertise Africa and the global market can offer.
Oomph! Africa 11 Jan 2017
Every entrepreneur wants to have a commercially viable business. To make it happen he has to find financial assistance for the start-up. Finding the investors is both resource and time consuming. It involves several processes, procedures.
Lisa Griffin 11 Jan 2017
As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?
Shireen Jaftha 9 Jan 2017
Using the Flux Trends T.R.E.N.D.S acronym (Tech, Retail, Economy, Natural world, Diplomacy, Socio-cultural), Flux presents six trends for 2017. These are just a sample of a broader selection of trends, which Flux will explore in-depth at our first trend presentation of the year: 'The State We're In: 2017 - Dazed and Disoriented, the impact of being WOKE'.
Dion Chang and Raleen Bagg 9 Jan 2017
I've attended many, many conferences over the past year, and quite literally hundreds if I think back over my decade in the online marketing and media space. Funny then that the event messaging that's stuck with me most has been from a few of the most recent workshops I've attended, with a handful of insights set to impact the year ahead.
Leigh Andrews 9 Jan 2017
As 2016 is left behind us in history's review mirror, we should take a moment to mark its passing. History will remember it for five key reasons that are going to remain with us for a long time.
Graeme Codrington 9 Jan 2017
Leading international brand strategy, design and expression group The Brand Alive Group has been appointed to conduct a comprehensive, ground-up rebrand of major global energy trading firm DufEnergy.
Brand Alive 5 Jan 2017
Just when you thought the Loeries buzz was over, the Loeries' rankings are in! I chatted to some of this year's top ranked creatives post-celebrations. Here MullenLowe's CCO Kirk Gainsford and creative director Joanina Pastoll share their views.
Leigh Andrews 23 Dec 2016
I have often wondered why TV airtime sales raised sponsorship for the duration of the series' season, and why companies buy into it. At the same time, I have never understood why companies should have those closing and opening billboards before, during and after the programme, until I saw 1st for Women sponsoring the M-Net series 'Revenge'. Yes, I have DStv now and I am progressing within LSM, moving from LSM 4 to LSM 5 - that's when my education on the use of such sponsorships started.
Bonnie Ramaila 8 May 2013
Email marketing - when used effectively - can return massive marketing results, largely because it is one of the few mediums that allows you to directly touch your intended recipients.
Tony Sham 8 Aug 2012