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The Standard Bank MMA Smarties Awards announces winners - Mobile Marketing Association
The Standard Bank MMA Smarties Awards announces winners

South Africa's mobile industry has announced its inaugural Smarties™ Awards winners, showcasing South African mobile and integrated success stories.

Issued by Mobile Marketing Association 11 Sep 2014 11:38

Vacancy: Host - Loeries 2014
Vacancy: Host - Loeries 2014

A deep sadness fills me as I write this Dear Jonathan to the advertising industry, announcing my withdrawal as host of the Loerie Awards 2014 in Cape Town. (video)

By Dylan Balkind 11 Sep 2014 06:24

Career moves - an employee's perspective - NATIVE VML
Career moves - an employee's perspective

Research tells us Millennials will have between 15 and 20 jobs during the course of their working lives. When faced with the option of moving what factors should one ideally take into account?

By Ernst Lass, Issued by NATIVE VML 10 Sep 2014 10:26

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments.

Issued by Knowledge Resources 9 Sep 2014 10:24

ACA, AAA School announce launch of website
ACA, AAA School announce launch of website

In response to the many people who want to know more about the advertising industry and be part of it, the Association for Communication and Advertising of South Africa, in association with the AAA School of Advertising, has developed the website www.whyadvertising.co.za.

8 Sep 2014 10:10

Logoloop: A marketing tool that keeps flipping the charts
Logoloop: A marketing tool that keeps flipping the charts

Dear South African marketing teams, Wouldn't it be nice if people would like to see and engage with your advertisement instead of quickly glancing at it for only a few seconds? Imagine they would take it in their hands, spend a couple of minutes with it and even show it around?

Issued by Fuel4 Marketing 8 Sep 2014 06:37

James Hurford
While you're speaking, what's your body saying?

Like it or not people judge you by the way you look. Your facial expressions, the clothes you wear, how well groomed you are and your body language. And, they're even more important when you're presenting and all eyes of an audience are on you.

By James Hurford 8 Sep 2014 06:07

Mxit Brand Index: 31 August 2014
Mxit Brand Index: 31 August 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 31 August 2014.

8 Sep 2014 04:37

Craig Rossouw
How mobile can reward loyalty - through thick and thin

Mobile has become a great tool for brands to reward loyal customers. A faithful customer is not only one who will stay loyal to a brand, but will also steer future business in the right direction.

By Craig Rossouw 5 Sep 2014 05:59

Adelaide Potgieter
The future of TV and advertising and why we should be excited

There's a great deal of excitement around digital being the future of TV and it sure has its place in a 360° advertising campaign but globally TV still counts for the largest slice of ad spend and agencies' business models are built around these production margins.

By Adelaide Potgieter 2 Sep 2014 06:58

Analysing creative ideas behind awarded print and outdoor ads
Analysing creative ideas behind awarded print and outdoor ads

The Gunn Report's 'Power of Print' study, which is an analysis based on the creative ideas behind the most awarded print and outdoor ads in the world in the last 15 years, has been released in London.

29 Aug 2014 13:53

Marketing a product that doesn't yet exist - Rendermatic Virtual Studios
Marketing a product that doesn't yet exist

Sounds like a challenge right? Well, it may in fact be a lot simpler than you think.

Issued by Rendermatic Virtual Studios 28 Aug 2014 12:32

DigitasLBi acquires African agency, Liquorice
DigitasLBi acquires African agency, Liquorice

African digital marketing agency, Liquorice, has been acquired by global marketing and technology agency Digitas LBi, part of Publicis Groupe.

26 Aug 2014 11:10

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