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Tiffany Markman
Communication lessons from The Steve & Nancy Saga: A Sorbet Story

Let me first admit two things: 1. I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak. 2. I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...

By Tiffany Markman 26 Nov 2014 12:58

Deirdre Elphick-Moore
Building accountability

I think Coca Cola's 2020 Vision sums up nicely what accountability is all about: "If it is to be, it's up to me". In the words of Ghandi, "be the change you want to see in the world". The sad reality, however, is that there are too many spectators pointing fingers from the sidelines about all that's wrong with the world. And, in South Africa especially, there exists a sense of entitlement that undermines the idea of doing what is best and right for the communities and businesses in which we operate.

By Deirdre Elphick-Moore 26 Nov 2014 07:31

DQ&A Media Group launches two new divisions: DQ&A One and Adsimilis - DQ&A Media Group
DQ&A Media Group launches two new divisions: DQ&A One and Adsimilis

We are proud to announce two new divisions within DQ&A Media Group: DQ&A One and Adsimilis. As a result of this new corporate strategy we will be able to service our clients in a more focused and better way in realising their digital marketing objectives.

Issued by DQ&A Media Group 25 Nov 2014 11:35

Rolf Akermann
Our industry needs a "Hellopeter"

Do you remember the days when there were plenty of functions (xmas and other parties) where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner" (gossip)? This was a great source of information.

By Rolf Akermann 25 Nov 2014 10:27

Email newsletters: Keep customers informed to get repeat business
Email newsletters: Keep customers informed to get repeat business

Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...

By Dries Badenhorst 24 Nov 2014 14:00

SA Youth Marketing Expo 2015 - Branded Youth
SA Youth Marketing Expo 2015

The SA Youth Marketing Expo will be held at the Sandton Convention Centre from 28 to 30 August 2015.

Issued by Branded Youth 24 Nov 2014 13:05

Desiree Gullan
The value of social interactions - decoded

In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like Facebook and Twitter simply because everyone was doing it, is now slowly becoming a far more nuanced and strategic understanding of the role these platforms can play in a broader communications strategy.

By Desiree Gullan, Issued by Gullan&Gullan 24 Nov 2014 12:02

Bonnie Ramaila
Is CSI a farce or impactful?

It's that time of the year again, when a lot of corporates go out to give Christmas parcels to the needy. They give away food parcels, clothes, toys and school uniforms, fix schools, donate funds and everything in between. They task their PR agencies to create publicity around this razzmatazz and the agency gets measured on how much publicity they got. And if the CEOs get to be interviewed on one or all the morning TV shows, they are sure as hell keeping the account for another year.

By Bonnie Ramaila 24 Nov 2014 10:15

Interruptive marketing is dead - Gloo
Interruptive marketing is dead

Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there's far more radical change to come. Change that will directly affect the way agencies and brands work together to answer the needs of the digitally enabled consumer. What I'm expecting to see is a dramatic redefinition of marketing and the role of the marketing professional.

By Pete Case, Issued by Gloo 24 Nov 2014 09:54

NF Branding launches Black Friday with 50% discount on selected products
NF Branding launches Black Friday with 50% discount on selected products

From 24-28 November 2014 South Africans will have the opportunity to secure selected NF Branding products at a 50% discount. NF Branding (Pty) Ltd, today the largest branding house in the southern hemisphere, offers a full range of indoor and outdoor branding products. Its clientele includes the largest brands on the African continent and became the local favourite within the market with its strategy to only sell what it produces within its own factories. Nothing is outsourced or imported.

By Aydonne Samuels, Issued by National Flag & Branding 24 Nov 2014 09:09

Why not to ignore your personal brand
Why not to ignore your personal brand

Brand consistency, in the long term, ensures consistent business and career growth. Very often business owners steer clear of focusing on their personal brand, as they do not like the spotlight.

By Ronell Swartbooi 21 Nov 2014 10:26

Dean Oelschig
The best brands solve the simplest problems

What would a "thought leadership" article be without an Einstein quote, so here it goes; "If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions."

By Dean Oelschig 20 Nov 2014 15:10

Have your social media blinkers blocked the Jenna Lowe #GetMeTo21 campaign?
Have your social media blinkers blocked the Jenna Lowe #GetMeTo21 campaign?

Why has Jenna Lowe asked us to help her #GetMeTo21? It's been all over social media lately, but so has everything else, so little surprise if you're not aware of the dire organ donation situation in SA...

By Leigh Andrews 19 Nov 2014 08:00

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