On Friday, 9 March, I attended the Columinate research presentation on the measure of tomorrow, where I learned that up to 90% of consumers' decision-making is non-conscious. Here's further proof why your brand needs to tap into consumers' non-conscious decisions.
Leigh Andrews 15 Mar 2018
Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not.
Kantar Millward Brown 15 Mar 2018
The word 'pollution' may conjure up images of dirty waterways, smog-filled city skies and coal power plants, but seldom is it realised that the very clothing on our backs may be the product of a dirty and dehumanising supply chain.
Lauren Hartzenberg 15 Mar 2018
Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at the first edition of Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press.
Jessica Tennant 15 Mar 2018
If you haven't already heard, Facebook recently rolled out a new ad-optimisation programme called Trip Consideration.
14 Mar 2018
M&C Saatchi Abel's founding partner and ECD Gordon Ray shares the power of work "rich with local insight and executed with heart," while founding partner and chief executive Jacques Burger explains how M&C Saatchi Abel is motoring ahead in 2018.
Leigh Andrews 9 Mar 2018
Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital in the radio space in particular. "I've always believed that radio is the most personal, yet anonymous medium," she said. "I also believe that by telling personal stories and experiences, whether, through radio or podcast, you connect with your listeners, but you also connect your listeners to each other."
Jessica Tennant 5 Mar 2018
Encompassing a record 74 categories, the winners of the 10th annual Bookmark Awards were announced at the conclusion of the 2018 IAB Digital Summit, which were both held at The Theatre on the Track, Kyalami, on 1 March 2018.
1 Mar 2018
Here's how Fort Review is changing perceptions and giving a voice to issues of industry equality, like the welcome rise of purpose-driven marketing, and advertising that goes beyond just punting a product to actually solving a societal issue.
Leigh Andrews 1 Mar 2018
The 2018 Warc 100, an annual global index of the world's top marketing campaigns and companies based on their business impact, has been released by Warc.
26 Feb 2018
This week, social media netizens were appalled by allegations of groping at the recent President's Club fundraising dinner, while celebrating the outcome of the #LarryNassar trial, and Melinda Gates' female startup fund support.
Leigh Andrews 29 Jan 2018