As an entrepreneur, I network extensively with other entrepreneurs and I am always inspired by their energy, expertise and passion. Yet as a professional in the marketing industry, I often find that entrepreneurs and startups do not know how to tackle marketing effectively. This means that they may miss out on the business growth that they could be enjoying.
Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?
By Andrea Mitchell 29 Sep 2014 07:57
The Photo & Film Expo is Africa's largest annual photographic event that caters to professionals and enthusiasts as well as technology fanatics and their families.
Issued by PHOTO & FILM EXPO 26 Sep 2014 12:10
Looking for that perfect office space but struggling to find all the requirements you desire in one spot? You're not alone; it's very difficult to identify the right one that is ideal for your working space, be it an office, warehouse or shop.
Issued by iShack Digital Consultancy 25 Sep 2014 12:22
How many brands can you think of that are truly rocking the social media party? And by rocking we don't mean posting beautiful images with meaningless quotes that get the perfunctory likes and shares. We're talking about brands that are sparking new conversations, adding real value and seeing results.
South Africa's largest independent communications group Joe Public including Shift Joe Public and Ignite Joe Public won six Gold, six Silver and six Bronze awards, as well as two Craft Certificates at this year's Loerie Awards ceremony. Clients awarded included Nedbank, Foodcorp and One School at a Time (OSAAT).
Issued by Joe Public 25 Sep 2014 10:00
Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media. It's easy to get lost in the layers of terminology and technical complexity that digital media offers.
By Matthew Arnold 25 Sep 2014 08:04
"Think like a marketer, behave like an entertainer, and move like a tech start-up." This is the current modus operandi for CEO and co-founder of Pereira and O'Dell, PJ Pereira. It's also the advice he gave to agencies attending this year's DStv Seminar of Creativity, as part of Loeries Creative Week 2014.
By Sindy Peters 22 Sep 2014 09:12
MWeb has launched a website template service that enables small office home office (SOHO) or SMEs to build their own professional website without the need for third-party graphic designers or developers. It forms part of its uncapped hosting offering, which includes a free .co.za domain and five email addresses.
14 Dec 2011 11:07