IAB Digital Summit & Bookmarks 2015 most liked




Ireland/Davenport adds a splash of colour to its client portfolio with Plascon - Ireland/Davenport
Ireland/Davenport adds a splash of colour to its client portfolio with Plascon

The Ireland/Davenport team is adding a splash of 'blue chip' colour to its portfolio after recently winning the Plascon account. The account is an exciting addition to the ever increasing list of leading South African brands the agency has acquired recently.

Issued by Ireland/Davenport 4 Mar 2015 09:37

New research: How employee emotions' impact on customer experience
New research: How employee emotions' impact on customer experience

The latest Ask Afrika Orange Index provides customer service trends, insights and thought leadership based on 13 years of data, across 32 industries and 155 companies, with representative companies as well as the government sector.

4 Mar 2015 08:05

Ireland/Davenport 'unskippable' at Bookmarks Awards 2015 - Ireland/Davenport
Ireland/Davenport 'unskippable' at Bookmarks Awards 2015

Ireland Davenport have made a huge 'play' in the digital space by taking home two silvers and a bronze at the seventh edition of the Bookmarks Awards held in Newtown. The IAB Bookmarks Awards honours those individuals, agencies and brands that have achieved excellence in digital creative work and execution.

Issued by Ireland/Davenport 3 Mar 2015 12:04

Women learn the importance of investing emotionally in their families and making their house a home - Universal Church of the Kingdom of God
Women learn the importance of investing emotionally in their families and making their house a home

Continuing the theme of encouraging women to review their lives and empowering them to make changes where necessary to improve their situations, the fourth meeting of Godllywood's 12 Parts of Me programme, unveiled the secret of creating a safe place of refuge where people can be restored and rebuilt in preparation for life's challenges.

Issued by Universal Church of the Kingdom of God 2 Mar 2015 12:57

Sanlam to release 'One Rand man' to schools
Sanlam to release 'One Rand man' to schools

Launched on 26 February 2015, the 20-minute 'One Rand Man' documentary, interspersed with insights and observations by Sanlam and other experts, as well as documentation on the lessons learned in last year's social experiment, will now be made available to schools, as well as financial advisers who want to educate their clients.

1 Mar 2015 09:02

[Design Indaba 2015] Reinventing the wheel and other stories
[Design Indaba 2015] Reinventing the wheel and other stories

As the 20th annual Design Indaba Conference gets underway at Cape Town's CTICC, Terry Levin unpacks some of the infinitely inspiring insights presented by the world's leading global thinkers, doers and change-makers.

By Terry Levin 27 Feb 2015 10:15

Introducing the outside-in customer experience
Introducing the outside-in customer experience

If your idea of offering good customer experience is based on the 4-star rating you just received, you may be in for a surprise, says Qaalfa Dibeehi, Forrester Research's Customer Experience lead for the EMEA region...

By Leigh Andrews 27 Feb 2015 08:00

Public Ideas conference at the IAB Summit 2015 - Public-Ideas
Public Ideas conference at the IAB Summit 2015

Last Thursday, 19 February, Public-Ideas had the pleasure of organising a think-tank session during the annual IAB Bookmark Awards. Our South African team, Antoine Paillusseau and Mahalia Failali, with Jon Attwell - Managing Partner at Sprout - presented key information on affiliate marketing through case studies of major South African websites: Superbalist and Clickncompare. They went through the different strategies and best practices to implement and follow when launching both a sales increase and a lead generation campaign.

Issued by Public-Ideas 26 Feb 2015 11:30

CEOs and management should be in tune with social media
CEOs and management should be in tune with social media

Educating CEOs and management is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error. And when it comes to social media, CEOs and management have no choice but to embrace it.

By Val Bourdos Nichas 18 Nov 2014 14:42

Marion Scher
Are you using 'social listening'?

If your response to the question is 'No, we're not using Twitter yet', the bad news is... You're already too late...

By Marion Scher 13 Nov 2014 04:55

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour.

By Estiaan Robbetze 26 Aug 2014 09:51

Leisure Books launches school readiness programme
Leisure Books launches school readiness programme

Leisure Books has launched a school readiness programme, Mysmartkid, focusing on the all-round development of children in the 0-6 age group.

12 May 2014 10:17

Why customer satisfaction surveys are important
Why customer satisfaction surveys are important

"A satisfied customer is the best business strategy of all." These words, by the acclaimed business author, speaker and former management professor, Dr. Michael LeBoeuf, mean that by ensuring that your customers are happy the first time they conduct business with you, you will make sure that they return to your company or use your service again; even referring their friends and relatives and thereby providing your business with invaluable amounts of advertising - for free.

By Louise Robinson 2 May 2014 13:53

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