With the latest season of Game of Thrones hitting screens around the world, it was almost inevitable that a fresh round of parodies would follow...
By Stuart Thomas 17 Apr 2015 11:10
With the rise of "owned" channels, such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies.
By Ian Drummond 16 Apr 2015 14:25
Mike Sharman, co-founder of digital communications agency Retroviral and co-founder of Webfluential, will be speaking at ITWeb's Digital Economy Summit next week about the digital revolution and its impact on how we create, share and consume content.
Issued by ITWeb 15 Apr 2015 13:00
We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?
While 66% of the industry believes that an industry body is the best vehicle to represent industry interests when it comes to joint research vs 23% who disagree, the industry is clear that the South African Advertising Research Foundation (SAARF) cannot continue in its current form or with its current ways.
By Danette Breitenbach 15 Apr 2015 05:34
An advertising sales rep trying to convince you to purchase premium space always leads with their traffic. Of course they should, but their traffic shouldn't be presented as a figure. Advertising in 2015 is not a numbers game.
By Veruschka Khan 9 Apr 2015 13:35
A defined 'purpose' should be a brand's ultimate goal, brought about through communications and through the organisation's internal culture, product development and CSR initiatives. Ideally, all brands should be borne from what consumers need, which is not a new concept, as demonstrated by Nike and Google.
By Deborah Usher 7 Apr 2015 14:24
It's interesting how different ads are received and perceived by different people. I saw this first-hand this week when my wife complained about the latest TV commercial of Mazda's cute and funky Mazda 2 car...
By Brendan Seery 7 Apr 2015 14:00
The Out of Home Measurement Council (OMC) has been formally registered as an NPO from 23 March 2015. The majority shareholders, supported by technical expertise from Kuper Research, which will also co-ordinate the media buyer advisory panel contributions, will run and control the council.
2 Apr 2015 08:36
From its research, strategic marketing consultancy, Added Value, is describing 2015 as 'The Year of Enrichment' and details how three of the six cultural themes have led to this description and how they influence brands.
29 Mar 2015 11:44
In a recent global study of over 1,200 large companies, 80% of CEOs did not really trust their marketers, while in comparison, 90% of them trusted and valued the opinion and work of their CFOs and CIOs.
By Bridget von Holdt 24 Mar 2015 13:44