South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed that 93% of leading brands use Facebook, 79% use Twitter, 58% use YouTube, 46% use LinkedIn and 28% use Pinterest. Their research also included an analysis of South Africa's leading 50 brands, which showed that each of these brands have an average of 58,000 Facebook fans and 12,785 Twitter followers.
By Stephen Sandmann 22 Aug 2014 10:48
One Africa Media (OAM) CEO Justin Clarke has been honoured with a nomination as a finalist in the southern Africa chapter of the EY World Entrepreneur Awards for 2014 in the emerging category, paying tribute to a man who co-founded the Private Property brand - which is now considered South Africa's leading real estate portal.
Issued by Private Property 21 Aug 2014 10:27
I am dreaming of a day when the music and the advertising industries would consistently work together like hand in glove. In the early 80s, most adverts' musical scores were freshly produced by either budding musicians or established musicians themselves. This brings to mind adverts such as Body Mist, Jungle Oats, Cadbury Chomp etc.
By Bonnie Ramaila 20 Aug 2014 06:52
Bluegrass Digital, a London-based digital production agency with hubs in Cape Town and Johannesburg, is now a certified solution partner for Sitecore, a respected customer experience management platform that has been named a Leader in Gartner's 2013 Web CMS Magic Quadrant for the fourth consecutive year.
Issued by Bluegrass Digital 19 Aug 2014 10:22
Public relations in South Africa has not reached its full potential when we compare the industry to international standards...
By Thabiso Dlamini 19 Aug 2014 06:10
To create an ad showing how Checker's had kept its food inflation rates below those of South Africa's official food inflation rate, its advertising agency, Ninety9Cents, came up with the idea of a stubborn bulldog to represent the idea. (video)
18 Aug 2014 09:46
Part 2 of the AMPS Mobile Report released by Silverstone and the MMA SA
Issued by Mobile Marketing Association 7 Aug 2014 09:50
"Here's the problem: The top three or four business schools in the country all work from the same sources. We use the same textbooks, the same materials, even the same ideas. And yet one always comes out on top. And I've always wondered why!"
By Douglas Kruger 6 Aug 2014 06:28
Marketers, brand managers and members of the digital industry need to be aware of the main changes to the WASPA (Wireless Application Service Providers Association) Code of Conduct that comes into effect on 26 August 2014.
Part 1 of the AMPS Mobile Report by Silverstone and the MMA SA has been released. The report provides a mobile perspective of the SA Audience based on AMPS2013AB data.
Issued by Mobile Marketing Association 25 Jul 2014 14:56