© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer 1 day ago

Presenting the Wall of Kakness, where bad ideas go to die…
#DesignMonth [Behind the Selfie] with... Artwell Nwaila

This week, we find out what's really going on behind the selfie with Artwell Nwaila, the creative director at SuperSport and publisher at SA Creatives who's big on tech and all things 'design'.

By Leigh Andrews 3 Feb 2016

Future marketing
Future marketing

I have come to the realisation that we as humans are changing the way we react to marketing at a ridiculous pace. We expect different things from companies than we did last year.

By Zane Ford 2 Feb 2016

©Galina Peshkova via 123RF
Why digital won't save you from disruption

There is a lot of hype in the market about the omnipresent innovation imperative. Every second company uses the word "innovation" in their slogan in an effort to position themselves at the cutting edge of their industry.

By Paige dos Santos 2 Feb 2016

Game, set, Brand Match!
Game, set, Brand Match!

Adrian Naude, Pick n Pay's marketing director, explains just how Brand Match fulfils Pick n Pay's commitment to saving customers time and money and why John Robbie was selected as a specific ambassador in this regard, given carte blanche in investigating the efficacy of the promise...

By Leigh Andrews 2 Feb 2016

© Sergey Nivens – 123RF.com
Does length matter?

How long should your copy be - given that we now live in a world of 140 characters and time is now a really scarce commodity?

By Chris Brewer 1 Feb 2016

Grey gets Luck(in)!
Grey gets Luck(in)!

Grey Africa appointed Fran Luckin as its chief creative officer as of 1 February 2016. In this exclusive interview, Luckin shares some of the exciting plans she intends bringing to life once she's settled into the agency.

By Leigh Andrews 1 Feb 2016

Web design predictions for 2016 - 360eight
Web design predictions for 2016

Thanks to the ever-evolving world around us, the primary objective of digital designers is not only to design fluid experiences but also to allow visual consistency to flow into multiple device interfaces. Sounds pretty straightforward right?

Issued by 360eight 29 Jan 2016

The Women in News editors and senior journalists from Botswana, Zambia, Zimbabwe, Kenya, Malawi and Tanzania. Rwandan Women in News journalists will join the programme soon.
Women in News has first 2016 Africa meeting

The Women in News (WiN) initiative, an editorial leadership programme for African women working in media, launched its sixth year in 2016.

21 Jan 2016

Future-ready Marketing Conference: Marketing 2020 - Thriving in the age of the connected consumer
Future-ready Marketing Conference: Marketing 2020 - Thriving in the age of the connected consumer

To stay ahead of trends and your competition, it won't help to hide behind a computer screen - you have to get out there, get personal, keep your mind sharp, learn from other experiences, and collaborate with fellow marketers and experts in the field!

Issued by Knowledge Resources 19 Jan 2016

[BizTrends 2016] Change is the new constant
[BizTrends 2016] Change is the new constant

Just when clients and agencies alike thought they had digital nailed, things changed - and quickly. This is what it means to operate in the contemporary media environment; change is the new constant.

By Shireen Jaftha 18 Jan 2016

Strategic planning needed for DSTV programming
Strategic planning needed for DSTV programming

I was completely gutted by DSTV programming over the December holidays. Firstly, the amount of repetitive TV series, programmes, movies, documentaries etc we (my daughter and I) were exposed to was not kosher.

By Bonnie Ramaila 14 Jan 2016

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard 3 Jun 2014

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