Hanohiki © –
The swing of pernicious media influence

I'm getting seriously worried about the changing media in South Africa (and throughout the world, for that matter).

By Chris Brewer 6 hours ago

What's trending in BizTrends2017?
What's trending in BizTrends2017?

Not only are Bizcommunity's BizTrends reports a respected resource for local and global audiences on par with leading research organisations, but they also enjoy above-average engagement.

Issued by Bizcommunity.com 1 Dec 2016

123RF
Stay on top of the communications game in 2017

To say that this year has been an interesting one is an understatement. No-one could have predicted the effect on the news cycle of the combination of local news with content that couldn't be made up, global political tsunamis whose waves will continue to batter us for some time and a tough economic climate.

By Jennifer Stein 1 Dec 2016

Professional email marketing software for banks and insurance companies
Professional email marketing software for banks and insurance companies

Just because your privacy policies dictate that you need to run email marketing from within your own IT infrastructure, doesn't mean that you can't use a professional email marketing software system. Generally CRM or other software does not provide the necessary functionality that dedicated email marketing software can provide.

Issued by LOW FAT 1 Dec 2016

Programmatic advertising: the marriage of creativity with technology
Programmatic advertising: the marriage of creativity with technology

Victor Navarro, EMEA sales director, Media Solutions at Sizmek, shared his insights on the rise of programmatic advertising in the United Kingdom at the StrikeAd Mobile Programmatic Advertising event. Navarro urged South African advertisers to get on board with creating relevant messages for mobile users, lest they get left behind, as the days of desktop only advertising are over.

By Pasqua Heard 1 Dec 2016

Mokoena in the Goodbye Malaria store at OR Tambo airport, which features Shweshwe pyjama pants, hats and bowties as well as handmade teddies, bracelets and more...
#Behindtheselfie with... Lebohang Mokoena

This week, we find out what's really going on behind the selfie with Lebohang Mokoena: 28-year-old entrepreneur selected in a Dragon's Den-style interview to spearhead Goodbye Malaria's merchandising and fundraising effort at their new pop-up stores at airports, which launched on 23 November.

By Leigh Andrews 30 Nov 2016

#EntrepreneurMonth: Dial a Nerd's Colin Thornton gets candid
#EntrepreneurMonth: Dial a Nerd's Colin Thornton gets candid

In 1998, Colin Thornton started Dial a Nerd in the garage of his parents' home, initially fixing the computers of family and friends. 18 years later it has grown into a fully-fledged IT support company that seems to have stood the test of time in an industry characterised by constant and rapid evolution.

By Lauren Hartzenberg 30 Nov 2016

Image © –
Pouring out the power of partnerships with Cybercellar and Quicket

Gavin Forsyth, chief marketing officer of Cybercellar, says: "Wine is one of the few truly lifestyle FMCG products out there. This means that brand affinity isn't just created by the product itself, but also by the environment in which it is consumed. It therefore makes sense to incorporate events with wine, allowing us to provide customers with a complementary service to enhance their Cybercellar.com experience." Forsyth shares more on the power of collaborative partnerships.

By Leigh Andrews 29 Nov 2016

123RF
Content is still king in a hand-held world

Working in the digital publishing industry can be exciting and excruciating in equal measure.

By Simon Wilkes 29 Nov 2016

NSPCA 'Start a Dog Fight' campaign takes first place at the Creative Circle
NSPCA 'Start a Dog Fight' campaign takes first place at the Creative Circle

Grey Africa nabbed the number one spot at The Creative Circle for the NSPCA "dog fight" campaign. The campaign was listed number one in the Outdoor & OOH category for September.

Issued by Grey 24 Nov 2016

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

Investing in communications

[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.

Issued by Grapevine Communications 14 Apr 2001

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