Remember the days when we were always following the leader and looking for ways to gain competitive advantage. We based our strategies on what our competitors were doing, on what internal CVP's we can develop to lead in the battle field. The battle field for brands has now shifted to the customer as it is going to be increasingly difficult to gain customer advantage in the future.
Audrey Naidoo 2 days ago
"You don't sing, you don't dance, you don't have any talents," said Barbara Walters when she hosted the Kardashians on her show many moons ago. In his final press speech, Barack Obama also mentioned: "Kendall Jenner is here. I'm not exactly sure what she does."
John Sanei 20 Jul 2016
The IAB recently polled over 5,000 parents across their publisher base on both web and mobile devices in order to get a better understanding of the parenting market as a premium display audience. The result is an in-depth analysis into the needs and behaviours of parents online.
The SpaceStation 19 Jul 2016
You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.
Spero Patricios 18 Jul 2016
The Pokemon Go augmented reality (AR) mobile game has taken the world by storm - even before its worldwide launch - sending fans out into the streets in droves, and leaving businesses wondering how to capitalise on this phenomenon.
Jason Ried 15 Jul 2016
The book of Mark 8:36 says; For what shall it profit a man, if he shall gain the whole world, and lose his own soul? Without falling into blasphemy, let's interpret this into a branding context. Noting that in the preceding articles (part 1) and (part 2), I described branding as 'positioning a service or product according to the creator's intention.'
Jimmy Tembo 14 Jul 2016
If you are a Checkers shopper, you would have received a packet of tiny toy groceries along with your regular fare this week. Just like Pick 'n Pay's Stickeez promotion in 2015 (which purportedly saw profits go up 12%, according to some industry estimates), the Little Shop Minis are clever arm twisters that virtually ensures parents up their spend at the Checkers' till to R150 in order to get a collectible.
Estelle Nagel 13 Jul 2016