PARIS, FRANCE / JOHANNESBURG-CAPE TOWN, SA: Publicis Groupe has announced today the acquisition of the South Africa-based company Epic Communications, one of SA's leading independent integrated strategic communications agencies...
26 Feb 2015 13:15
There's no denying the value offered by customer loyalty programmes, but what does it take to get it right? Lauren Barbour, lead consultant for customer strategy at Principa, explains...
By Leigh Andrews 26 Feb 2015 08:00
E-commerce in South Africa is enjoying explosive growth, with the total internet shopping spend in 2014 estimated to be near the R6bn mark, increasing exponentially over the last decade from R688m in 2006. However e-commerce in South Africa is still in its infancy compared to the rest of the world, especially when it comes to B2B e-commerce.
Colleen Backström, MD of Kaleidoscope response marketing, shares several simple ways to improve the success of your email marketing, no matter what industry you're targeting...
By Leigh Andrews 25 Feb 2015 08:00
Erik Brits, head of panic and strategy at Nightjar Travel, looks at the painful road he walked to develop a winning social media product.
Winning a Bookmarks Awards is important. It is meaningful for a number of reasons, of which the winning is the least important. The latest Bookmarks Awards winners explain this why this year also reflects the evolution of the Awards themselves as well as the growth and maturing of the industry.
By Danette Breitenbach 23 Feb 2015 11:11
It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration.
By Louise Marsland 16 Jan 2015 15:05
"A satisfied customer is the best business strategy of all." These words, by the acclaimed business author, speaker and former management professor, Dr. Michael LeBoeuf, mean that by ensuring that your customers are happy the first time they conduct business with you, you will make sure that they return to your company or use your service again; even referring their friends and relatives and thereby providing your business with invaluable amounts of advertising - for free.
By Louise Robinson 2 May 2014 13:53
To reward loyal Edcon account holders, Edgars has formed a strategic alliance with Ster Kinekor to launch the Edgars/Ster-Kinekor Movie Benefit Card.
13 Jul 2007 15:47
Media convergence has broken new ground at Menlyn Park Shopping Centre, Pretoria. It has become the first mall in Africa to use mobile technology to communicate with shoppers in a personalized manner.
13 Jul 2007 15:44
June every year is very special for Cape Town's children with cancer, for that is when CHOC, Childhood Cancer Foundation, hosts a Christmas in June celebration - just for them and their families.
13 Jul 2007 15:41
Build-A-Bear Workshop, Inc, an interactive retailer of customised stuffed animals, recently announced South Africa as a new international franchisee.
13 Jul 2007 15:38