Instore media in South Africa

In-store retail engagement - a simple yet significant medium

In-store face-to-face engagement with the consumer still forms a crucial role in both introducing new products, as well as directly influencing the shopper's purchasing decision at the final point-of-purchase.

Issued by Rocket Creative Design & Display 22 Jun 2017

Turning retail space into art space: Elevating the SA narrative at store level

Retroviral's Mike Sharman explains the new Russell Hobbs ‘Art of Living' campaign as a long-term win for Boardmans and a first in SA's luxury appliance category...

By Leigh Andrews 20 Jun 2017

The broad business case for pop-up shops

The concept of pop-up retail has soared in popularity over the last number of years. Done right, these temporary retail spaces...

By Lauren Hartzenberg 9 Jun 2017

Clicks pharmacies increase revenue with introduction of digital signage network

Clicks has partnered with Moving Tactics to install and roll out a digital signage network within their Clicks pharmacies nationally...

Issued by Moving Tactics 9 May 2017

Primedia Unlimited Malls rebrand, restructure

Primedia Unlimited Malls (PUM) will undergo a year-long rebranding project in response to changing markets, ensuring it still delivers on value through its ability to optimise how brands engage with shoppers.

13 Apr 2017

Adidas celebrates born-free generation for EQT relaunch

Adidas celebrated the relaunch of the EQT brand, which began in the 90s in Berlin, by sending out an open invitation to South Africans...

7 Apr 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 27 Mar 2017

#SeamlessAfrica: Tackling the omnichannel retail reality

‘Omnichannel' is not merely a business buzzword, it's the new retail reality. Amanda Herson, e-commerce director for the Cape Union Mart Group, shared her thoughts...

By Lauren Hartzenberg 20 Mar 2017

Nine ways retail kiosks can boost revenue and build buzz for your brand

Today, running any retail business is a challenge, and while branding strategies have certainly evolved over the years, two things that haven't changed are competition and brand awareness...

Issued by Scan Display 13 Mar 2017

Getting VR right and ready for retail

Online retailers have led the charge when it comes to the early adoption of technology to enable better customer experience. However, despite a growing appetite for VR...

By Daryn Mason 20 Feb 2017

Struggling retailers seek silver bullet in Amazon era

Want a coffee while you shop? A glass of wine? Those are just few of the gimmicks being rolled out by retailers as they fight to boost store traffic...

10 Feb 2017

New Month of Love campaign for Nic Harry Socks

Cape Town retail entrepreneur, Nic Haralambous, is encouraging everyone to make Valentine's Day extend to a month of love, highlighting tolerance...

10 Feb 2017

#BestofBiz 2016: Retail

We've compiled our annual #BestofBiz 2016 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Retail portal over the past year below.

12 Dec 2016

Russell Hobbs Rush: Make a dash for it!

By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...

By Mike Sharman 8 Dec 2016

International

#CSIMonth: An opportunity to use commercial enterprises to ensure global food security

President and CEO of AGT Foods, Murad Al-Katib was recently named EY World Entrepreneur of the Year 2017 for his success in building a business empire focused on providing vegetable protein to the developing world, but also for helping to feed refugees. We chat to Al-Katib about his win, entrepreneurship and feeding the world.

2 days ago

Durban-born Holmes Brothers brand goes big in Japan

Holmes Brothers, the Afrocentric surfer style menswear brand that originated in Durban, has successfully launched in Japanese retailer The Freak's Store. The Bros, as the brand is affectionately known in Durban, enjoyed a knock-out launch at the flagship store in downtown Tokyo, with Holmes Bros garments selling out within a week.

2 days ago