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Moving Tactics launches South Africa's first full-service digital activation company

Moving Tactics, a leading South African digital signage solutions company, has recently launched Digital Impact, an activation division that specialises in short-term, rental and campaign-based advertising solutions...

Issued by Moving Tactics 16 Jul 2014 12:21

Moving Tactics and MediaLoop launch unique digital trade channel

MediaLoop has joined forces with leading digital signage solutions company, Moving Tactics, to develop and introduce a unique network platform of high definition digital screens strategically placed in the workspaces of media agencies throughout South Africa.

Issued by Moving Tactics 25 Jun 2014 20:05

Xpertek Contact partners with Turnstyle Solutions for social Wi-Fi services

Xpertek Contact, the customer experience management division of the Xpertek Group, has partnered with Canadian-based Turnstyle Solutions to launch Turnstyle's cloud-based solution and products in southern Africa.

Issued by Xpertek Contact 20 Jun 2014 12:39

Solal awards for Primedia's Mall Division

Once again, the Primedia Mall Division companies have come back triumphant from the latest International Council of Shopping Centre's Solal Marketing Awards. The winners were the Primedia Lifestyle Group and non-GLA revenue management specialist, Captiv8.

9 Jun 2014 13:07

80% of in-store communication is ineffective

It's estimated that 80% of in-store communication doesn't work on its target market, although this is probably a conservative figure when it comes to evaluating the efficacy of messaging and design in this environment.

By Jason (Frich) Frichol 15 May 2014 14:20

Retailers need to innovate in-store, not only online

There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.

By Louise Marsland 12 May 2014 05:32

Georgiou's and Kwanto Superspar and Tops stores install ESLs for customer confidence

George Georgiou, owner of Georgiou's Spar and Tops and Kwanto Superspar and Tops in Fort Beaufort and the nearby town of Alice in the Eastern Cape, has installed Pricer electronic shelf labels (ESLs) from XON Retail Solutions, a division of pan-African ICT group, XON.

Issued by Skydirect 17 Mar 2014 13:01

XON Retail Solutions brings popular ESLs to Retail World Africa 2014

XON Retail Solutions will be exhibiting its electronic shelf label (ESL) and in-store display systems on stand 56 at the Retail World Africa 2014 exhibition from 18 to 19 March at the Sandton Convention Centre.

Issued by Skydirect 28 Feb 2014 12:29

Are you a shopper marketeur?

Shopper marketing is a practical discipline; it shouldn't be complicated and convoluted. If you've walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer.

By Jason (Frich) Frichol 27 Feb 2014 15:46

Integrating the digital experience in retail and exhibition display

As social media evolves, the science of person-to-person engagement also needs to adapt. Retail and exhibition design will be driven by measuring engagement and on-site experience.

Issued by FSD 21 Feb 2014 12:08

Five digital signage innovations to watch

From television programming to menus to advertising, businesses are using digital signage to entertain while informing customers - and the trend is growing dramatically.

By Kevin Bierman, Issued by Moving Tactics 18 Feb 2014 10:41

Forecourts: Worth more than just a glance

Forecourts average 1,000 till transactions per day. If you look at the convenience market, the forecourt is today's 24/7 destination shop where you can buy anything from sweets to newspapers, ice to charcoal.

By Danette Breitenbach 12 Feb 2014 06:40

Pick n Pay Northmead boosts sales 4.5% with Pricer ESL

Pick n Pay Northmead has deployed Pricer electronic shelf labels (ESLs) and, due to its ability to draw customer attention to promotional prices better than outdated paper methods, has increased sales turnover of those items by up to 4.5%.

Issued by Skydirect 29 Jan 2014 12:47

'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

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