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Call for POPAI 2015 entries goes out

Entries for the South African 2015 POPAI SA Awards that recognise excellence in Point-of-Purchase (POP) advertising displays and marketing-at-retail activations are now open...

13 Apr 2015 12:28

Monument SuperSPAR gains 4% gross profit growth on sales floor following Pricer ESL rollout

Monument SuperSPAR has increased its monthly gross profit margin consistently by 4% since implementing Pricer electronic shelf labels by XON Retail Solutions...

Issued by XON Retail Solutions 25 Mar 2015 13:05

Simple yet clever new electronic shelf label tech is solving top retail issues

The simple electronic shelf label (ESL) has been improved and several South African retailers are already investigating its new-found potential...

Issued by XON Retail Solutions 18 Mar 2015 12:40

ESL product innovations focus on retailer ROI

Pricer has created an intelligent store platform based on its electronic shelf label (ESL) system that enables retailers to deal with issues such as shelf space optimisation, planogram compliance, customers' in-store experiences, omni-channel efficiencies, order preparation and click and collect...

Issued by XON Retail Solutions 10 Mar 2015 13:32

In-store satisfaction set to shift the scales with digital touchpoints

BT and Scala are working together to provide digital solutions that enable the deployment of consistent content and messaging to 'digital touchpoints' in stores...

5 Mar 2015 12:50

West Pack Lifestyle the first retailer in SA to use graphic electronic shelf labels throughout stores

West Pack Lifestyle in Vanderbijlpark is the first South African retailer to employ Pricer graphic electronic shelf labels (ESL) throughout its store...

Issued by XON Retail Solutions 4 Mar 2015 14:04

Moving Tactics introduces digital signage at the Keg chain of restaurants and pubs

The Keg, a South African-based chain of restaurants and pubs, has deployed in-store digital signage powered by X2O Media throughout its network of restaurants...

Issued by Moving Tactics 2 Feb 2015 13:41

Gender stereotyping starts in the toy aisles

Could the reason why worryingly few women graduate in the fields of science, technology, engineering and maths be found in the toy aisles?

8 Dec 2014 14:40

2014 POPAI SA winners

POPAI SA's 4th Annual POP Industry Awards was held at the Radisson Blu Gautrain on Thursday, 13 November 2014, in sponsorship with ZaPOP, and saw Pod Communications walk away with the Display of the Year Award...

20 Nov 2014 14:33

Messaging should come last

Shoppers are bombarded with thousands of messages in store, with brands aggressively vying to grab attention by shouting the loudest. Unfortunately, most of what is said is falling on deaf ears.

By Pierre Le Grange & Jason (Frich) Frichol 7 Nov 2014 15:53

Geolocation technology maximises target marketing potential

With consumers devoting more attention to their mobile devices, it is critical for retailers to start adapting to these behaviours and extend their interactions with customers to these channels.

4 Nov 2014 10:25

Be afraid... Or maybe not

Despite my cynicism about Halloween being just another opportunity for companies to make more money, when we look at these special days from a marketing perspective, there are a few nice lessons that all businesses can learn.

By Aki Kalliatakis 28 Oct 2014 13:38

How does digital signage actually work?

The current world of digital signage is confusing - so many buzzwords, so many channels, so many 'solutions'...

Issued by Moving Tactics 22 Oct 2014 14:18

SmartCaptcha puts point-of-sale ROI tracking in the picture

Ready for a point-of-sale tracking revolution? SmartCaptcha is here to help brands better manage their point-of-purchase display executions and spend into the retail trade... in real-time.

By Leigh Andrews 21 Oct 2014 11:18

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