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2014 POPAI SA winners
2014 POPAI SA winners

POPAI SA's 4th Annual POP Industry Awards was held at the Radisson Blu Gautrain on Thursday, 13 November 2014, in sponsorship with ZaPOP, and saw Pod Communications walk away with the Display of the Year Award...

20 Nov 2014 14:33

Messaging should come last
Messaging should come last

Shoppers are bombarded with thousands of messages in store, with brands aggressively vying to grab attention by shouting the loudest. Unfortunately, most of what is said is falling on deaf ears.

By Pierre Le Grange & Jason (Frich) Frichol 7 Nov 2014 15:53

Geolocation technology maximises target marketing potential
Geolocation technology maximises target marketing potential

With consumers devoting more attention to their mobile devices, it is critical for retailers to start adapting to these behaviours and extend their interactions with customers to these channels.

4 Nov 2014 10:25

Ho ho ho! It's off the shelf we go! - Expanding Branding
Ho ho ho! It's off the shelf we go!

Expanding Branding is offering new and existing clients discounted promoter rates for the end-of-year rush leading up to Christmas, making it really easy and affordable for most brands, even if they have never used promoters before...

Issued by Expanding Branding 28 Oct 2014 14:00

Be afraid... Or maybe not
Be afraid... Or maybe not

Despite my cynicism about Halloween being just another opportunity for companies to make more money, when we look at these special days from a marketing perspective, there are a few nice lessons that all businesses can learn.

By Aki Kalliatakis 28 Oct 2014 13:38

How does digital signage actually work? - Moving Tactics
How does digital signage actually work?

The current world of digital signage is confusing - so many buzzwords, so many channels, so many 'solutions'...

Issued by Moving Tactics 22 Oct 2014 14:18

Pre-holiday in-store promotion specials - Expanding Branding
Pre-holiday in-store promotion specials

Happy that your preparation for the end-of-year rush is on point and you are ready to reach your targets? If you still need to boost your end-of-year sales volumes, then take advantage of this pre-holiday in-store promotion special...

Issued by Expanding Branding 22 Oct 2014 11:28

SmartCaptcha puts point-of-sale ROI tracking in the picture
SmartCaptcha puts point-of-sale ROI tracking in the picture

Ready for a point-of-sale tracking revolution? SmartCaptcha is here to help brands better manage their point-of-purchase display executions and spend into the retail trade... in real-time.

By Leigh Andrews 21 Oct 2014 11:18

Creating memorable experiences in-store through digital
Creating memorable experiences in-store through digital

Just as in good concerts, retail stores, restaurants, banks, hotels and the like can create memorable experiences by exciting the senses of their audience: their customers.

By Craig Perry 9 Oct 2014 12:57

ABI report finds retailers increasingly seek ESL benefits - XON Retail Solutions
ABI report finds retailers increasingly seek ESL benefits

Electronic shelf labels (ESLs) will, in the next five years, grow beyond retail markets in legislated countries and revenues will increase six-fold to nearly $2bn by 2019, according to an ABI research report: Next Gen Retail: Electronic Shelf Labels...

Issued by XON Retail Solutions 2 Oct 2014 14:11

OK Value Laudium implements Pricer ESL - XON Retail Solutions
OK Value Laudium implements Pricer ESL

The OK Value Laudium grocery and food retailer has implemented Pricer electronic shelf labels (ESL) from the sole authorised African distributor, XON Retail Solutions, throughout the store...

Issued by XON Retail Solutions 30 Sep 2014 14:26

New retail app developed by local startup Beaconeye
New retail app developed by local startup Beaconeye

A new retail app, Piing, developed by local start up Beaconeye uses iBeacon technology to engage customers directly through their mobile devices, while in-store or nearby, using Bluetooth Smart tech...

12 Sep 2014 10:14

Instant promo success, but potential long-term loss...?
Instant promo success, but potential long-term loss...?

I've bought all my instant coffee for a year. I'm not a bargain hunter, a fickle switcher nor pantry-filler. I'm a cross-shopper. A cross-shopper that does keep his eye on the most expensive goods that frequents his basket.

By Jason (Frich) Frichol 5 Sep 2014 14:49

Eksteen's DIY Superstore implements Pricer electronic shelf labels - XON Retail Solutions
Eksteen's DIY Superstore implements Pricer electronic shelf labels

Eksteen's DIY Superstore in Bloemfontein has implemented Pricer electronic shelf labels (ESL) from XON, the sole authorised African distributor...

Issued by XON Retail Solutions 4 Sep 2014 11:45

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