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Episode 86: The power of brands in the mass communication landscape

Date: 22 Apr 2014
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Episode 84: Agency focus - Source

Date: 2 Apr 2014
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Episode 82: An African Path to Success & Effective Measure

Date: 24 Feb 2014 | Time: 39:00min
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Georgiou's and Kwanto Superspar and Tops stores install ESLs for customer confidence

George Georgiou, owner of Georgiou's Spar and Tops and Kwanto Superspar and Tops in Fort Beaufort and the nearby town of Alice in the Eastern Cape, has installed Pricer electronic shelf labels (ESLs) from XON Retail Solutions, a division of pan-African ICT group, XON.

Issued by Skydirect 17 Mar 2014 13:01

XON Retail Solutions brings popular ESLs to Retail World Africa 2014

XON Retail Solutions will be exhibiting its electronic shelf label (ESL) and in-store display systems on stand 56 at the Retail World Africa 2014 exhibition from 18 to 19 March at the Sandton Convention Centre.

Issued by Skydirect 28 Feb 2014 12:29

Are you a shopper marketeur?

Shopper marketing is a practical discipline; it shouldn't be complicated and convoluted. If you've walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer.

By Jason (Frich) Frichol 27 Feb 2014 15:46

Integrating the digital experience in retail and exhibition display

As social media evolves, the science of person-to-person engagement also needs to adapt. Retail and exhibition design will be driven by measuring engagement and on-site experience.

Issued by FSD 21 Feb 2014 12:08

Five digital signage innovations to watch

From television programming to menus to advertising, businesses are using digital signage to entertain while informing customers - and the trend is growing dramatically.

By Kevin Bierman, Issued by Moving Tactics 18 Feb 2014 10:41

Forecourts: Worth more than just a glance

Forecourts average 1,000 till transactions per day. If you look at the convenience market, the forecourt is today's 24/7 destination shop where you can buy anything from sweets to newspapers, ice to charcoal.

By Danette Breitenbach 12 Feb 2014 06:40

Pick n Pay Northmead boosts sales 4.5% with Pricer ESL

Pick n Pay Northmead has deployed Pricer electronic shelf labels (ESLs) and, due to its ability to draw customer attention to promotional prices better than outdated paper methods, has increased sales turnover of those items by up to 4.5%.

Issued by Skydirect 29 Jan 2014 12:47

'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Rocket Creative boosts Philips in-store retail visibility

The Rocket Creative team was recently entrusted by Philips Consumer Lifestyle South Africa to uplift the company's in-store product exposure and enhance their brand presence via aesthetically fresh FSU's.

Issued by Rocket Creative 2 Dec 2013 17:26

iGlass turns storefront windows into touchscreens

iGlass, a creative template that turns a standard storefront window into a touchscreen where consumers can buy products, get quotes, browse catalogues or brochures and view and be alerted to product information.

23 Nov 2013 10:18

Digital in-store media makes inroads into high fashion retail

The use of in-store digital media is growing phenomenally worldwide and retailers in South Africa are taking notice.

By Chris Day, Issued by Moving Tactics 15 Nov 2013 10:17

Where do franchisee marketing funds go?

Franchisees often do not fully understand what these marketing contributions are used for or how they end up benefiting their bottom line.

By Nana Lloyd 31 Oct 2013 10:54

Hungry Lion partners with Moving Tactics for its African expansion

Moving Tactics has partnered with Hungry Lion, one of the fastest growing Quick-Service Restaurants (QSR) in South Africa, to implement a dynamic digital signage solution within their stores in South Africa and Africa.

Issued by Moving Tactics 29 Oct 2013 17:02

Revlon SA and Moving Tactics collaborate on in-store digital media makeover

Revlon South Africa is rolling out additional in-store digital signage at its outlets in Edgars and Woolworths, in collaboration with Moving Tactics.

By Chris Day, Issued by Moving Tactics 24 Oct 2013 00:12

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