Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...
Jessica Tennant 14 Aug 2018
Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...
Jessica Tennant 26 Jul 2018
Virtual shopping is becoming the norm. Using our mobile devices to window shop and find the best price, product reviews, and advice through social media has reinvented the shopping experience...
Kerry Hope 6 Apr 2018
As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...
Lauren Hartzenberg 26 Mar 2018
E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...
Lauren Hartzenberg 12 Mar 2018
The travel agency of tomorrow will blend a personal and human touch with digital technologies. Instead of travel agents, we'll see the emergence of...
Jannine Adams 15 Jan 2018
Budgets are tight, with rising electricity and petrol prices driving many households to tighten their purse strings. In response, the retail industry is becoming increasingly competitive...
Lindy Lee 11 Jan 2018
In today's dynamic business environment, we should be seeking to understand the trends impacting a broader range of industries, regardless of the business sector we're in...
Lauren Hartzenberg 8 Jan 2018
How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...
Caroline Currie 8 Jan 2018
Adapting and remaining relevant amid changing trends is nothing new for shopping malls. After all, retail itself is constantly and rapidly evolving, led by changing generational consumer behaviour and expectations...
Camilla Lor 8 Jan 2018
The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...
Lauren Hartzenberg 27 Mar 2017
‘Omnichannel' is not merely a business buzzword, it's the new retail reality. Amanda Herson, e-commerce director for the Cape Union Mart Group, shared her thoughts...
Lauren Hartzenberg 20 Mar 2017
By the time December sneaks up on us, the average consumer is on the verge of Festive Fatigue. Branded content becomes white noise, and shelf liners and POS collateral of all shapes and sizes morphs into a solitary red blur of a fat man in a suit with a jolly grin, sans differentiation...
Mike Sharman 8 Dec 2016
Computer monitors have come a long way from the bulky CRT screens of the 1980s, from plasma screens and LCDs to LED
Bruce Byrne 9 Oct 2015
There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.
Louise Marsland 12 May 2014
Many retailers are still grappling with "the era of the customer experience"; finding ways to serve their customers more efficiently, whilst offering an increasing number of Value-Added Services. However, enhancing a point of sale (POS) system to support a host of integrated value added services can be a challenge.
Ian Steyn 28 Aug 2013
I have always thought that it was common sense to understand as much as possible about the people who were, or would possibly be, actually buying my products in the real world with their real money. Strange then how much money is not spent by brands understanding this.
Martin Kingdon 6 Mar 2013
There is no denying that when it comes to the launch of new products or variants, product sampling is one of the most effective vehicles and is one of the main drivers included in the mix. The other is when brands are looking for a cost-effective quick solution to move product off the shelves. Both avenues have their merit but it is going to become increasingly difficult to maintain/increase retailer mindshare and support if we do not raise the bar and deliver medium to long-term value.
Michelle Francis 20 Feb 2013
No, the concepts of "tribalism", "gamification" and "engagement" aren't a promo for the latest computer game, but are in fact the trends that will characterise the way companies and consumers interact in 2013. The branding industry is constantly developing and. while the following trends are evolutions rather than dynamic, short-term changes, we believe there are 10 areas that will define the brandscape over the next year.
HKLM Exco Team 31 Jan 2013
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
HDI Youth Marketeers Team 31 Jan 2013
No matter how slow off the mark, we have all come to the realisation that, no matter what line of business we are in, drastic measures are needed in order for us to not only increase market share but also to survive. It is not, however, all doom and gloom and for those who are embracing innovation and prepared to experiment with new ideas, a lot of opportunity awaits to reconnect with consumers and rise above the negative economic factors.
Dave Nemeth 30 Jan 2013
As crisis-hit Europe continues to impact economic growth, and projections for the local economy are trimmed, the battle for a share of consumer spend is getting increasingly fierce. Retailers will rely on technology to drive innovative discount models and integrated loyalty programmes by optimising the one device every consumer has access to already - even in-store - the mobile phone.
Steve Cragg 15 Jan 2013
The following is a breakdown of social media marketing trends for 2013.This year I take a look at both external (the youth market) and internal (business marketing efforts) trends that I predict will play a crucial role in further cementing the role of social media marketing in the overall marketing strategies for most brands and businesses seeking to effectively engage the youth market through social media platforms.
Bradley Maseko 15 Jan 2013
It comes as no surprise that the recently released State of Marketing report by the global Chief Marketing Officer (CMO) Council suggests that "agencies will take a back seat as the ‘client-side'" starts to deploy new marketing performance platforms and build its own internal competencies for improving go-to-market effectiveness and accountability.
Chris Moerdyk 23 Apr 2010