Global market intelligence company, Euromonitor International, has just released the latest results of the 2017 Global Consumer Trends survey.
1 day ago
What has been the biggest change in the advertising industry over the last two decades, besides the rise of digital channels? Surely one of the biggest changes has been client service. Back in the day, client service were paper-pushers. Glorified admin girls. Perhaps half-decent project managers, if you were lucky. That role is well and truly dead. Thank goodness. But it doesn't bode well for you or your agency if you think that this archaic role will satisfy your clients' needs in 2017.
As African produced content continues to draw the attention of distributors and content aggregators from Sub-Saharan Africa, as well as from around the world, DISCOP Johannesburg 2017 has seen a significant rise in the number of registered African content producers, as well as of interested buyers.
2 days ago
When Tameron Haralambous asked her husband Peter to build a changing table for their nursery, she had no idea it would set them on the path to becoming award-winning furniture designers.
12 Oct 2017
At Tuesday's WAN-IFRA's World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category, Best News Mobile Services. The World Digital Media Awards recognise publishers who have adopted digital media and mobile strategies as part of their offering to meet the major changes in how people consume news and information today. The awards took place at the World Publishing Expo, Messe Berlin.
24.com 12 Oct 2017
Initiative Media is thrilled to announce that they have won the Burger King® media account, effective September 2017. Marc Taback CEO of Initiative Media, “This is a significant win for us and we are exceptionally proud to be working on the Burger King® business based out of our Cape Town agency.”
Initiative Media 11 Oct 2017
Everyone loves a good story. We all love a compelling storyline that gets us involved, pulls at our emotions and keeps us on the edge of our seats. That's why we love books, movies and TV.
Garikai Nhongo 11 Oct 2017
What does it take to be an entrepreneur in South Africa's digital marketing industry? I've taken the plunge at running my own digital marketing consultancy going forward. To quote a friend, “Stephen has spun out his own consultancy but with none of the silly agency overhead.”
Stephen Sandmann 10 Oct 2017
I have been training all walks of life for around 17 years now, the same amount of time I have been a broadcaster working in the radio industry. For the better part of eight years I have been training and developing young talent that are on the rise in the industry, but also been a lecturer in radio broadcasting teaching tertiary studies of the craft to students who want to pursue the dream of being involved in one of the most exciting mediums in the world.
Chris Jordan 10 Oct 2017
Underestimating the impact of your corporate culture on your brand's market performance can be a deadly move, as Uber has proven. The recent ruling by Transport For London (TFL) that Uber be effectively banned in the city represents a very strange time in our world that is hell-bent on innovation and improvement. Another city is shutting down one of the most innovative, effective and demanded transportation services. Why has it gone so terribly wrong?
Brand Alive 5 Oct 2017