Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me. That's probably why I've been watching pet company Whiskas's Kitten Kollege YouTube series for the past 20 minutes.
Andy Walker 20 Apr 2018
Outdoor Network has unveiled its 3x6m rotating digital billboard at the intersection of Hendrik Verwoerd and John Vorster Drives in Centurion, Tshwane. The roadside digital billboard forms part of Outdoor Network's expanding national digital network rollout. The launch further enhances the ability of advertisers, at the flick of a switch, to implement a national digital out-of-home campaign across the entire network, with immediacy and great flexibility in terms of creative execution.
Provantage Media Group 20 Apr 2018
Google is used by nearly everyone, every day, on numerous occasions. As Google has become part of our daily existence to find out information, directions and so much more, the data that Google accumulates is directly related to public opinion and interests. Essentially Google has become an extension of our own human behaviour. As Google collects all this data and search query information, being able to view this data can be exceptionally valuable from a marketing and research perspective. That is where Google Trends comes into its own.
Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 19 Apr 2018
The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys.
Jessica Tennant 19 Apr 2018
For most people, drinking coffee is part of a daily ritual based on their need and mood: a caffeine kick to wake up in the morning, an on-the-go pick-me-up, or to connect with friends and colleagues at a favourite café. Globally, consumers are becoming more discerning about their coffee, selecting their perfect cup based on quality, source of coffee beans, sustainability and the roasting process. Are we seeing a similar trend among South African consumers?
Insight Survey 16 Apr 2018
Pond's South Africa is searching for the new face of its brand, who will feature in the company's marketing campaigns and win prizes to the value of a R100,000.
13 Apr 2018
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001