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A new generation of precision design - Berge Farrell
A new generation of precision design

Castle 1895 Draught has just launched with a boldly progressive, contemporary and innovative bottle and can design that brings to life the brand's promise of 'a legacy of taste, progressively crafted for genuine refreshment'.

Issued by Berge Farrell 16 Sep 2014 12:02

The remedy for research headaches - Interact RDT
The remedy for research headaches

As a research manager operating in today's business environment, you might feel a little hopeless when it comes to making your budget work for your business, and at the same time, not being every research providers worst nightmare.

Issued by Interact RDT 16 Sep 2014 09:53

Kevin Lourens
In advertising, great work is not enough to succeed

There is an old advertising industry cliché that goes something like this - you win on creativity, you lose on relationships.

By Kevin Lourens, Issued by NATIVE VML 15 Sep 2014 11:37

Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services - Mortimer Harvey
Mortimer Harvey expands into Africa, Middle East, offering full go-to-market services

Mortimer Harvey, a Johannesburg-based, full-service, integrated communications agency, has announced its expansion into Africa and the Middle East with the launch of Mortimer Harvey Africa Middle East and the opening of a regional office in Cairo, Egypt.

Issued by Mortimer Harvey 15 Sep 2014 09:43

Veruschka Khan
Advertising is about getting the traffic-demographic equation right...are you?

What makes a site a great place to advertise? It's a simple question, with a simple answer. Firstly, there needs to be traffic - and the more the better. Secondly, you need to be assured that the right demographic is seeing your ad...traffic that is ready and able to buy what you are selling. It's like the wings of an airplane. If you have one, but not the other, your campaign won't get off the ground.

By Veruschka Khan 12 Sep 2014 14:00

The Standard Bank MMA Smarties Awards announces winners - Mobile Marketing Association
The Standard Bank MMA Smarties Awards announces winners

South Africa's mobile industry has announced its inaugural Smarties™ Awards winners, showcasing South African mobile and integrated success stories.

Issued by Mobile Marketing Association 11 Sep 2014 11:38

Vacancy: Host - Loeries 2014
Vacancy: Host - Loeries 2014

A deep sadness fills me as I write this Dear Jonathan to the advertising industry, announcing my withdrawal as host of the Loerie Awards 2014 in Cape Town. (video)

By Dylan Balkind 11 Sep 2014 06:24

Elodie Burls
The new ingredient to the marketing mix is also its most important

Spare a thought for modern marketers, their job has never been more difficult. They've never had to master so many tools, and the people they're marketing to have never been busier - their attention spans shorter than ever before...

By Elodie Burls 10 Sep 2014 13:34

Career moves - an employee's perspective - NATIVE VML
Career moves - an employee's perspective

Research tells us Millennials will have between 15 and 20 jobs during the course of their working lives. When faced with the option of moving what factors should one ideally take into account?

By Ernst Lass, Issued by NATIVE VML 10 Sep 2014 10:26

John Harvey
CSR programmes... marketing gimmick or marketing gold?

South African businesses have always been quick on the uptake when it comes to corporate social responsibility (CSR) programmes, but the question is often asked whether these projects indeed have the desired impact.

By John Harvey 10 Sep 2014 06:02

Dawie Botes
Mobile banking ... what's next?

During this last decade or so with mobile banking, we've seen a major shift in focus with regards to how banking customers interact with their banks.

By Dawie Botes 10 Sep 2014 05:52

Five critical factors to consider when expanding into Africa - Knowledge Resources
Five critical factors to consider when expanding into Africa

Before your organisation embarks on expanding into Africa, you have to consider some critical factors such as marketing barriers, government policies on foreign investment, legislation and most importantly human capital developments.

Issued by Knowledge Resources 9 Sep 2014 10:24

Mxit Brand Index: 31 August 2014
Mxit Brand Index: 31 August 2014

The latest Mxit Brand Index has been released, revealing the Top 40 South African brands on Mxit on 31 August 2014.

8 Sep 2014 04:37

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