Entries for the 2017 Facebook Awards are now open and this year it's all about the work that moved people – the work that made the community laugh, cry, love, wow and buy...
3 days ago
Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Klyne Maharaj, marketing manager at Superbalist.
Leigh Andrews 21 Mar 2017
Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing. It is evolving to take developing customer tastes and preferences into account, while marketers have to stay in front of an ever-segmenting customer market. Social media marketing is shifting as search engines and social media sites change, all of which is affected by customers' usage of them. Let's look at what we can expect for social media marketing for 2017 and beyond.
A commercial for a new Hyundai? Or a celebration of women and everything they've achieved? The new Hyundai Creta commercial, titled Light The Way, is both. Brand and communications agency Joe Public United, in partnership with client Hyundai, decided to use the new television commercial as a way to feature the car, but more importantly to serve as a platform to celebrate women, the Creta's primary target market.
Joe Public United 17 Mar 2017
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001
[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.
Grapevine Communications 14 Apr 2001
Launching this week from The Publishing Partnership is new healthy lifestyle magazine Salut. Aimed at active professionals aged 20 - 50, the quarterly title will hit the newsstands on Thursday, 27 May 2009.
1 Jan 1900
NEWSWATCH: On Wednesday, 5 March 2008, the South African Human Rights Commission will hold a public forum concerning the racial prejudice complaints against the controversial Forum of Black Journalists and the issue of exclusive organizations, reports IOL. Meanwhile, SABC chief executive Dali Mpofu was hauled over the coals by ANC MPs yesterday, Tuesday 26 February, at the National Assembly committee on communication, also writes IOL.
1 Jan 1900
Ursula Cronjé, a 21 year old media studies student at the University of the Free State, is the winner of OFM's recent win your own radio show competition, which was promoted in the OFM Greatest Hits Volume II CD released end of last year.
1 Jan 1900