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No tender loving in tendering - Optimize Enhancing Effectiveness
No tender loving in tendering

I am sure that there are a lot of advertising and marketing agencies out there who have gone through it. Lovingly putting together a 200-page tender, long days and nights of Red Bull and coffee, rushing around for all your technical certification, spilling your ideas and concepts, brainstorming, preparing for the pitch of a lifetime... only to find that it was a sham from the very start.

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 23 Apr 2015 12:50

Independent Media launches Independent World of Work - Independent Media
Independent Media launches Independent World of Work

Independent Media today launched the first edition of its quarterly labour publication, Independent World of Work, which will cover various aspects of labour and the modern world of work and all its complexities. Independent World of Work is the latest in a series of product launches from Independent Media, as the group repositions as the leading provider of news and indepth analysis in print and digital platforms.

Issued by Independent Media 23 Apr 2015 08:34

Rolf Akermann
Get the basics right

Two experiences in one week prompted me to write this article. Great TV campaigns, CRM programmes, social media etc. will not help if one does not get the basics right...

By Rolf Akermann 22 Apr 2015 14:18

Mike Sharman
#Awareness is so 2014...

It's become our obligation as an industry to be able to create a remarkable brand narrative that does more than just create awareness. We need to create content that takes consumers' hands on their journey from awareness of a product to purchase consideration, converting consumers to buy a product, use a service, or download an application.

By Mike Sharman 22 Apr 2015 13:08

No 'cookie cutter' solution
No 'cookie cutter' solution

Traditional PR + Digital PR = A bold leap of faith for the survival of our industry. I don't need to preach to the converted. The role of PR is fundamentally shifting, and if we all don't evolve with it we run the risk of our agencies being obsolete in the next two to five years.

By Tracy Jones 22 Apr 2015 11:50

Verve! and Better SA make volunteering easy - Verve
Verve! and Better SA make volunteering easy

Better SA, the country's first hop-on, hop-off volunteer bus service recently launched in Johannesburg. Better SA understands that today's busy lifestyles can make it difficult to find the time to devote to helping others. The NGO's aim is to enable those wanting to volunteer their time, to do so in the easiest possible way.

Issued by Verve 22 Apr 2015 10:56

Keri-Ann Stanton
Growing brand belief - the core of PR

We, at Engage Joe Public, believe that the core of PR is developing meaningful, relevant, sustainable relationships with media, influencers and consumers.

By Keri-Ann Stanton 21 Apr 2015 14:37

Are you still street-wise?
Are you still street-wise?

Or have you forgotten what it's like to be one your customers? There is an increasing number of executives living in expensive suburbs, driving expensive cars and eating in expensive restaurants who lay claim to 'knowing their market'...

By Chris Brewer 21 Apr 2015 08:07

How brands can reach black consumers
How brands can reach black consumers

Advertising and marketing strategies in South Africa are more often than not pitched to an imagined black consumer: homogenous, newly-moneyed, and still baffled by what to buy as well as in desperate need of a funeral policy.

By Peter du Toit 21 Apr 2015 08:00

Youth marketing - five hot tips
Youth marketing - five hot tips

With social media, a plethora of competing brands, active but short attention spans and finding common ground with a tech- and brand-savvy market makes appealing to the youth of South Africa a tough task. However, if you get it right, it can yield results for years to come.

16 Apr 2015 14:11

Put a much-needed spring into your research step...
Put a much-needed spring into your research step...

Looking to access a global network of creative professionals, for actionable feedback on how to enter new markets, launch new products and improve every aspect of your creative campaigns? Springleap's new Creative Insights Division and monthly syndicated trend report could be the answer, says MD and Head of Commercialisation Trevor Wolfe.

By Leigh Andrews 5 Mar 2015 14:00

Bradley Maseko
[Trends 2015] SA youth lifestyle and culture

From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa.

By Bradley Maseko 19 Jan 2015 08:40

The future of marketing according to Neil Hart - Boomtown
The future of marketing according to Neil Hart

Multi-industry creativity

By Neil Hart, Issued by Boomtown 22 May 2014 11:57

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