Five major social media benefits for your business
Five major social media benefits for your business

Social media has become an indispensable part of everyday life and has altered the way people interact with one another. Entrepreneurs have come to rely on social media marketing practices as well as social media management tools in order to promote their products and services. There are numerous benefits to using social media as a marketing tool for your business. The five major social media benefits include:

By AIMEÉ SERRÃO 2 days ago

The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world.

By Candice Simon 3 days ago

Benchmarking fees
Benchmarking fees

Answering how long a piece of string is seems simpler than knowing the average hourly rate for public relations by a consultancy.

By Brian Berkman 3 days ago

Heidi Myers
Seven habits of highly successful brands

Brands that stand the test of time have very particular behaviours and characteristics that make them timeless. They evolve as their audience does and build on their success. They have also stared failure in the face and overcome some not-so-proud moments.

By Heidi Myers, Issued by Meltwater 3 days ago

The brief
The brief

It is not possible to emphasise just how vitally important this document is.

By Chris Brewer 23 May 2016

Maybe your business shouldn't be on social media
Maybe your business shouldn't be on social media

What a contradictory title huh? Well, more and more small-to-medium businesses are flocking to social media as a cheaper alternative to promote their services and products. Social media is attractive as it is free to establish a presence on the platforms. Facebook alone has 1.4 billion monthly active users. So it must be good for business right? Well...

By Lebogang Mokubela 23 May 2016

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Sit up, take notice and get connected, because influencer marketing is here to stay.

By Chiara Di Rago 20 May 2016

Zubair Timol
Social media for entrepreneurs - top tips for establishing a solid, positive online presence

According to World Wide Worx and Fuseware's South African Social Media Landscape 2016 study, a quarter of all South Africans - 13 million people - now use Facebook. This means that if businesses want to continue to build their brand and capture the attention of their customers they need an online presence. It also means that people are turning to their favourite social media platform to find new products, to engage with ones they already use and to find out what is going on in the world around them. Now, more than ever, maintaining a competitive edge, getting new customers and staying current is dependent on your online presence.

By Zubair Timol, Issued by Meltwater 20 May 2016

#AfricaMonth: Our time is now
#AfricaMonth: Our time is now

The world is getting more excited about Africa. Dozens of countries are making meaningful investments in the continent, in everything from infrastructure and telecommunications to mining and manufacturing.

By Ashlyn Padayachee 19 May 2016

How to retain young talent
How to retain young talent

Recruitment is an expensive necessity for any growing business, made even more costly when newly-skilled team members only stick around for short periods of time.

By Wynand Smit 19 May 2016

Anna Qvennerstedt © –
[One Show 2016] Throw away titles

Instead of the current focus on creative titles, agencies should create an environment for ideas to thrive. - Anna Qvennerstedt.

By Ann Nurock 19 May 2016

Drive sales in the retail space through Faster Displays
Drive sales in the retail space through Faster Displays

The Clarion Group is proud to introduce the European Faster Displays POS system to the South African marketplace. Faster Displays is a flexible and versatile POS system which allows unlimited scope to create self-supporting and self-mounting retail POS displays.

Issued by The Clarion Group 18 May 2016

Social marketing
Social marketing

It is a type of internet marketing that uses various social media networks so that it can archive branding goals and marketing connection. It involves social sharing of videos, content and images for the purpose of marketing.

By Eric Kyalo 5 Feb 2016

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