Ran Neu-Ner
[OOH Focus] Integration of mobile OOH ads

The quick penetration of mobile in Africa, skipping landline usage straight to the digital age, has dramatically transformed communication in the process. Over half of South Africa's internet traffic comes from mobile devices with 23 million smartphone users, equating to a population penetration of 47%.*

By Ran Neu-Ner 30 Nov 2015 12:13

Image via Pixabay
[OOH Focus] Out of home on steroids

A high 79% of consumers have taken action after seeing an out-of-home (OOH) advertisement, with 62% doing so after seeing a digital out-of-home (DOOH) advertisement.

By Danette Breitenbach 30 Nov 2015 12:02

© Tono Balaguer – 123RF.com
Word-of-mouth advertising

Having looked at the media planning side of advertising over the past few weeks, I thought I'd end the year by examining various kinds of media, but then thought better of it.

By Chris Brewer 30 Nov 2015 12:00

If you've got it, flaunt it!
If you've got it, flaunt it!

In the early days of marketing/advertising, brands had unique intrinsics that differentiated them from the competition. A strong USP that set them apart was the foundation of the brand's marketing. Not anymore!

By Rolf Akermann 27 Nov 2015 13:30

Task Monkey
Trampling to-do lists with Task Monkey

It's a South African app, e-commerce task agency and 100% safe platform to earn extra cash. Here's why Task Monkey is the perfect solution for time-strapped South Africans looking to get things done.

By Leigh Andrews 27 Nov 2015 12:00

Tips to win at digital marketing - Paid search and SEO
Tips to win at digital marketing - Paid search and SEO

Digital marketing's search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your business' marketing mix to increase product sales and/or brand awareness.

By Stephen Sandmann 26 Nov 2015 13:26

Stockholm syndrome: A cautionary tale of desperate consumers and despicable brands
Stockholm syndrome: A cautionary tale of desperate consumers and despicable brands

Brands are intrinsic to our modern lives. Almost everything you see and interact with on a daily basis is branded in some way, from the food we eat to the clothes we wear. In our modern lives brands are the way we define ourselves and the medium through which we attempt to understand the chaos of the corporate world.

By Matthew Edwards 26 Nov 2015 11:12

© StylePhotographs – 123RF.com
Getting internships right

The definition of an internship is quite clear amongst many sources that can be quickly googled.

By Claire Jackson-Bernardo 26 Nov 2015 08:00

Programmatic buying unpacked
Programmatic buying unpacked

Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated. In this article we will unpack the basic principles of programmatic media buying and how brands can leverage the power of this technology as well as how terms like 'Real Time Buying' fit into the mix.

By Graeme Stiles 25 Nov 2015 14:08

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Twitter share counts a big fat zero?

With Twitter dropping the ability to get share counts for articles, online publishers are concerned as it looks like their articles have experienced a drop in social share popularity.

25 Nov 2015 13:00

Marc Spriesterbach, MD of Ogilvy & Mather Africa Jhb; Kevin Tromp, CEO Publicis Africa Group; Robyn de Villiers, Chairman and CEO of Burson-Marsteller Africa;Bevis Hoets, Chief Operations Officer for Sub-Saharan Africa; and Graham Cruikshanks, TBWA\’s Director of Africa Operations
Five on top of Africa's Annual AdFocus agency crop!

Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!

By Leigh Andrews 24 Nov 2015 12:00

©Daniil Peshkov via 123RF
The transparent brand: The positives and pitfalls of when brands bare their souls

Transparency is a concept that brands should not take lightly.

By Matthew Edwards 24 Nov 2015 10:11

Image via 123RF
[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media.

By Beverley Klein 18 Nov 2015 09:34

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