The quick penetration of mobile in Africa, skipping landline usage straight to the digital age, has dramatically transformed communication in the process. Over half of South Africa's internet traffic comes from mobile devices with 23 million smartphone users, equating to a population penetration of 47%.*
By Ran Neu-Ner 30 Nov 2015 12:13
Digital marketing's search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your business' marketing mix to increase product sales and/or brand awareness.
By Stephen Sandmann 26 Nov 2015 13:26
Brands are intrinsic to our modern lives. Almost everything you see and interact with on a daily basis is branded in some way, from the food we eat to the clothes we wear. In our modern lives brands are the way we define ourselves and the medium through which we attempt to understand the chaos of the corporate world.
By Matthew Edwards 26 Nov 2015 11:12
Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated. In this article we will unpack the basic principles of programmatic media buying and how brands can leverage the power of this technology as well as how terms like 'Real Time Buying' fit into the mix.
By Graeme Stiles 25 Nov 2015 14:08
With Twitter dropping the ability to get share counts for articles, online publishers are concerned as it looks like their articles have experienced a drop in social share popularity.
25 Nov 2015 13:00
Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!
By Leigh Andrews 24 Nov 2015 12:00
Transparency is a concept that brands should not take lightly.
By Matthew Edwards 24 Nov 2015 10:11
During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media.
By Beverley Klein 18 Nov 2015 09:34