Which brand in South Africa holds the enviable position as having the best Facebook page in the country? This is a critical question all social media planners and managers should ask themselves when planning their strategies. HaveYouHeard's joint managing director, Jason Stewart, takes you through his thinking when he's asked the same question by a client...
By Jason Stewart 22 Dec 2014 14:30
Dear CMO at Company X, You don't know me personally (I can tell from your generic marketing communications), but I thought I'd take the time to write you a short letter and tell you what I'd really like to see from your company. It seems very wasteful, and frankly, ineffectual, for you to keep sending me communications that don't work for you or me, so I hope the following information helps.
Issued by E-Intelligence 18 Dec 2014 09:24
If someone mentioned the word CrossFit to you a few years ago, you would have been forgiven for thinking they were referring to an adaptable plug thingamajig or a crossword championship of sorts. Flash forward to 2014 and this exercise craze is now sweeping the globe. It's so big in fact, it has its own Olympics. And with brands like Reebok leading the sponsorship charge, this exercise cult is set to grow.
Issued by Foreword 18 Dec 2014 08:47
Here are a few 'ideas worth spreading' that put a spin on the traditional work environment. Hopefully they inspire you to apply or drive change in your 9-5er. Maybe all you need is a new outlook on work; maybe it's your manager who does...
By Sindy Peters 18 Dec 2014 07:30
Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation. So when you are at a business lunch in China, you can figure out what the menu is about so the meeting can stay about business and not the fact that you can't tell the pork from the turtle on the menu.
By Ian Henderson 17 Dec 2014 07:24
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001 17:32
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001 17:13