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SA's favourite Facebook page...
SA's favourite Facebook page...

Which brand in South Africa holds the enviable position as having the best Facebook page in the country? This is a critical question all social media planners and managers should ask themselves when planning their strategies. HaveYouHeard's joint managing director, Jason Stewart, takes you through his thinking when he's asked the same question by a client...

By Jason Stewart 22 Dec 2014 14:30

Gizmo - Ola! Films
Gizmo

How to sell a new DStv decoder? Well if you are Amy Allais you find a hilarious lead and let him sell a competing 'gadget' in a crowded electronics store. The shot of him massaging his cheeks alone is worth a thousand words. Go on - spoil yourself.

Issued by Ola! Films 19 Dec 2014 16:07

Festive bucket - Ola! Films
Festive bucket

Ola! Films Mfundo Mkhize hits a home run with KFC's beyond adorable Christmas spot. Shot on a chickenfeed budget it punches way above it's weight class in production values, slick storytelling and heartwarming performances.

Issued by Ola! Films 19 Dec 2014 15:57

A letter to company X this Christmas - E-Intelligence
A letter to company X this Christmas

Dear CMO at Company X, You don't know me personally (I can tell from your generic marketing communications), but I thought I'd take the time to write you a short letter and tell you what I'd really like to see from your company. It seems very wasteful, and frankly, ineffectual, for you to keep sending me communications that don't work for you or me, so I hope the following information helps.

Issued by E-Intelligence 18 Dec 2014 09:24

CrossFit your content marketing - Foreword
CrossFit your content marketing

If someone mentioned the word CrossFit to you a few years ago, you would have been forgiven for thinking they were referring to an adaptable plug thingamajig or a crossword championship of sorts. Flash forward to 2014 and this exercise craze is now sweeping the globe. It's so big in fact, it has its own Olympics. And with brands like Reebok leading the sponsorship charge, this exercise cult is set to grow.

Issued by Foreword 18 Dec 2014 08:47

The elephant in the room is Julius
The elephant in the room is Julius

If I had to award a prize for the marketer of the year, that prize would go to Julius Malema and his Economic Freedom Fighters (EFF)...

By Walter Pike 18 Dec 2014 07:31

TED Talks to help make work work
TED Talks to help make work work

Here are a few 'ideas worth spreading' that put a spin on the traditional work environment. Hopefully they inspire you to apply or drive change in your 9-5er. Maybe all you need is a new outlook on work; maybe it's your manager who does...

By Sindy Peters 18 Dec 2014 07:30

Remembering my top 10 memes of 2014
Remembering my top 10 memes of 2014

Kim K's (un)klassy champagne shot, the Zuma 'Eskom switch it on and off again', and Kermit the Frog sipping Lipton Ice Tea. All among the top memes of 2014. All but a few of my favourites...

By Leigh Andrews 18 Dec 2014 07:27

Six of 2014's top buzzwords
Six of 2014's top buzzwords

Every year this is one of my favourite lists: the top buzzwords for the year, which have saturated the interwebs as well as our conversations.

By Ilse van den Berg 18 Dec 2014 07:00

Why a translation app isn't the answer for your business
Why a translation app isn't the answer for your business

Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation. So when you are at a business lunch in China, you can figure out what the menu is about so the meeting can stay about business and not the fact that you can't tell the pork from the turtle on the menu.

By Ian Henderson 17 Dec 2014 07:24

SME South Africa online - Adclick Africa Media Group
SME South Africa online

SME (Small Medium Enterprises) South Africa is an online SME news site. The portal is dedicated solely to SMEs and covers news, updates and developments that are relevant to SME's.

Issued by Adclick Africa Media Group 6 Sep 2013 01:15

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001 17:32

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001 17:13

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