[BizTrends 2016] Age of analytics
[BizTrends 2016] Age of analytics

This is the age of analytics where data is a core brand value and if it moves, it needs to be measured, says Abey Mokgwatsane, CEO of Ogilvy & Mather South Africa.

By Abey Mokgwatsane

Why you need a social media professional
Why you need a social media professional

January is over and it was a month filled with social media blunders, ridicule and public outcry. Individuals posted content on their private social media accounts and because of their ties to current or past employers opened those employers up to reputational risk.

By Hugo Venter

© Delmas Lehman – 123RF.com
Top copywriting rules

Last week I wrote about how long the copy in your advertisement should be, but over and above this you might want to remember the following top copywriting rules.

By Chris Brewer

Lianne Godfrey
How small changes can make a big difference

Implementing ad exchange quick wins to increase your overall revenue

By Lianne Godfrey, Issued by DQ&A Media Group

Seven questions to answer before launching your PPC campaign
Seven questions to answer before launching your PPC campaign

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe simply because you chose to...

By Gert Hattingh

© Dolphfyn – 123RF.com
Digital media: What's going to be big in 2016?

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space.

By Richard Lord

Moving into the 21st Century
Moving into the 21st Century

This year there's a streamlining of the PRISM Awards, not only in terms of categories, but also in terms of entries and judges with the implementation of a new online registration submission system.

By Danette Breitenbach

New format expos to actively broker business relationships - Seven Colors Communications
New format expos to actively broker business relationships

On the back of decades of successful business development expos, Thebe Reed Exhibitions has announced two new format business exhibition titles, designed to foster business growth through support in the areas where it is most commonly needed: business skills and relationship development.

Issued by Seven Colors Communications

© mj007 – 123RF.com
You want to go viral, do you?

The web is a busy place these days, and it's getting harder and harder to stand out from the crowd. Every content provider and marketing guru desperately wants to attain the holy grail of digital content - to go viral and take their place in the internet hall of fame.

By Sophie Baker

The Women in News editors and senior journalists from Botswana, Zambia, Zimbabwe, Kenya, Malawi and Tanzania. Rwandan Women in News journalists will join the programme soon.
Women in News has first 2016 Africa meeting

The Women in News (WiN) initiative, an editorial leadership programme for African women working in media, launched its sixth year in 2016.

Strategic planning needed for DSTV programming
Strategic planning needed for DSTV programming

I was completely gutted by DSTV programming over the December holidays. Firstly, the amount of repetitive TV series, programmes, movies, documentaries etc we (my daughter and I) were exposed to was not kosher.

By Bonnie Ramaila

Laine Barnard
The story of the African consumer

Trying to define the average African consumer is near impossible. Tastes and shopping habits are unique to each country, with differences found between regions and even cities within a country.

By Laine Barnard

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