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The selfie

Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well.

By Jason Xenopoulos, Issued by NATIVE VML 23 Jul 2014 13:59

Habari Media's #Tuongee2014 delivers digital insights

#HaveYouHeard that Habari Media's Tuongee 2014 featured hot digital topics by innovators, creators and propeller heads alike? Aptly titled 'Back to the Future' the conference delivered on the past, present and future of digital.

Issued by Habari Media 22 Jul 2014 11:28

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.

By Pierre Cassuto 21 Jul 2014 14:12

Fourth edition of Marketing Communication - An Integrated Approach out now

The fourth edition of 'Marketing Communication - An Integrated Approach' by Dr Ludi Koekemoer, CEO of AAA School of Advertising, is out now.

21 Jul 2014 10:18

Seven tips on how to maximise Mandela Day

What are the seven things you need to know to have a successful Mandela Day? #MandelaDay #67MinutesForMandela

By Sarah Campbell, Issued by Kaelo Engage 18 Jul 2014 13:47

Consumer Science lands in SA

With emerging markets key to the growth strategy and investments that need to take place in the Middle East and African Region, Mondelez International has opened a new Sensory Laboratory in South Africa - the first in the EEMEA region. The global head of Consumer Sciences at Mondelez International, Marcia Young, was in South Africa for the opening. I caught up with her.

By Danette Breitenbach 18 Jul 2014 13:22

Building a brand in Nigeria: a South African marketer's guide

For many ambitious South African businesses looking to expand their footprint across Africa, Nigeria is an obvious choice. With a population of 175 million, it is Africa's largest market and has more consumers than anywhere else. The Nigerian economy is growing at an average 6.8% per annum, dwarfing South Africa's modest GDP growth rate. And the country has a rising consumer class that is ambitious and aspirational, with smaller families, higher incomes, better education than previous generations and increasing connectivity to digital and mobile channels. Nigerians are highly receptive to western brands and very brand conscious. It sounds like a marketer's dream.

Issued by Yellowwood Future Architects 18 Jul 2014 10:28

The power of the influencer within a retail environment

Increasing your sales and promotional teams' reach and revenue without increasing headcount

Issued by KnowHow2 18 Jul 2014 09:16

First ever Showbiz expo to bring creative industries together

The first-ever Showbiz, Entertainment & Arts Expo (SEAexpo), that takes place in Johannesburg in September, is set to steer South Africa's inter-related creative industries towards global standards and trends. The SEAexpo will include advancements in technology, which has a tremendous impact on the growth potential of these industries.

Issued by C-Major Productions 17 Jul 2014 11:31

The "content" revolution

In the digital age we find ourselves in a position where content has become king. But as little as five years ago advertisers were still competing for the top position through the use of gimmicks, thinking that entertainment is the key to inform online customers of their products. As the head of a digital department I frequently heard the words: "Yes, it brings across the message. But it's so boring." followed by the all-too-familiar "Can you make it pop, or bounce or do something?". Those were the days of flash websites with loading times designed to allow the user an opportunity to finish that quilt she's been putting off for so long - all in the name of entertainment. There were no quick solutions and developing an engaging website was a year-long, super-expensive process. The worst was that the final product would have a shelve life of a few months - its imminent death fuelled by the daily complaints of customers who visibly aged before the contact details could load. Those were the days. Good riddance.

By Francois du Preez, Issued by Grey 17 Jul 2014 09:18

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools.

By Chemory Gunko 16 Jul 2014 12:21

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now.

By Greg Wright 16 Jul 2014 10:28

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