LAGOS, Nigeria - Nigerian CIOs should look at how they can use the next wave of social, mobile, analytics and cloud technologies (also known as the Third Platform), to deliver personalised experiences that are tailored to new working styles across social and mobile as well as the expectations of the connected customer, says Magnus Nmonwu, regional director for Sage in West Africa.
13 hours ago
The advertising rights to the international, integrated lifestyle Garden City Mall in Nairobi, Kenya, have been awarded to Primedia Outdoor.
1 day ago
Groundbreaking study on the world's fastest-growing middle class
Ipsos 2 days ago
If 2016 proved to be the year of change due to the volatile nature of Africa's variable markets, then 2017 will be the year for a reshuffling of opportunities and focus. This insight stems from the latest Nielsen Africa Prospects Indicator (APi) report which delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics. The latest results reveal seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position. Nigeria's overall deterioration in prospects has seen it experience a significant drop.
Nielsen 18 May 2017
Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies in an accolade bestowed by Campaign magazine in London, in association with thenetworkone.
17 May 2017