We get bombarded with false promises and claims every day. We receive SMSes about 0% interest loans and tons of spam mail about our Irish lottery winnings worth millions of pounds. It is no wonder that people automatically switch off when they hear about the "next big thing that will change your life".
An area of considerable expense to the majority of consumer-facing companies is inbound calls. "Companies can cut their call centre costs dramatically by converting costly customer help desk calls to email-based communications," says Brent Haumann, Head of Development at Striata. Furthermore, effective customer communications is a key business driver and competitive differentiator for businesses today. This means consumer-facing companies need to ensure their call centres have adapted adequately to support this focus."
The mobile handset industry in South Africa received an overall satisfaction score from its customers of 73.3 out of 100. This was revealed by the South African Customer Satisfaction Index (SAcsi) released today, 21 October 2014.
Through the line advertising agency Ireland/Davenport has bolstered its offering with a new content division aptly named VIRUS. Co-developed with Nevo Hadas of &Innovation and staffed with industry stalwarts, the division will add significantly to the agency's offering mix.
Business of Design is a dynamic seminar and workshop by leading South African design professionals, aiding artisans, designers, manufacturers and small to medium enterprises in the design and fashion industries to significantly expand local and international markets. The workshops were held in Cape Town and will be held in the coming week in Joburg.
It's just over a year since Provantage Out of Home Media launched TRANSIT.TV, the digital channel that flights in taxis, taxi ranks and train stations, and so far it has proven its worth in terms of growth, national commuter appeal and advertising ROI.
In its latest issue, YOU Magazine roped in local celebrities to join its cancer awareness campaign. The celebs' pictures were edited so that they appeared bald. The campaign is reported to have sparked mixed reactions from the public, with many cancer patients and survivors feeling outraged.