WASHINGTON: "Fake news" probably did not change the outcome of the US presidential election, according to a study of news consumption by voters.
25 minutes ago
Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video.
41 minutes ago
Red Heart Rum has signed up as a sponsor of the Zando Cape Town 10s rugby games, with naming rights. The event will be hosted at the Hamilton Rugby Club on 3-4 February 2017 and will see a number of rugby legends, celebs and media personalities in action throughout the weekend.
3 hours ago
Ogilvy & Mather South Africa's Pete Case has achieved global recognition as one of the world's top 10 chief creative officers in the prestigious Directory Big Won Network Rankings. Case was placed ninth in the world in 2016 based on award wins achieved by Ogilvy SA under his direction.
Ogilvy & Mather 3 hours ago
Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media. eMarketer predicted that more than one quarter of US internet users will be using an ad blocker by the end of 2016.
Daryn Mason 3 hours ago
The National Small Business Chamber Summit, one of Africa's largest entrepreneurial events offers over 100 sessions and seminars to help entrepreneurs grow their business. It takes place on 15-16 February at the Gallagher Convention Centre, Johannesburg.
3 hours ago
Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis.
Following Media24's announcement that it would cease publishing Ideas/Idees, Lééf and topCar and relinquish its international licences to Top Gear and Grazia, the company has announced that it has transferred publishing rights of Ideas/Idees and Lééf to its former editors.
3 hours ago
We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals.
Harry Welby-Cooke 5 hours ago
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 16 Jan 2017