Which brand in South Africa holds the enviable position as having the best Facebook page in the country? This is a critical question all social media planners and managers should ask themselves when planning their strategies. HaveYouHeard's joint managing director, Jason Stewart, takes you through his thinking when he's asked the same question by a client...
By Jason Stewart 22 Dec 2014 14:30
Fuze tea recently launched the #TrySomethingNew challenge across social media, and invited consumers to make this philosophy their New Year's resolution.
22 Dec 2014 14:28
When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes of fame is now a five-second Vine or when a brand's reputation goes from hero to zero in one day, agility and spontaneity is key.
With 2015 looming, consumers are sharper, harder to impress and less easily influenced than ever before. It's the digital age and 'the man on the street' is looking into a screen. If you run a business and you aren't embracing the public on social media, your audience is sure to be entertained by brands more slick and streetwise than your own.
By Daniel Schmidt 18 Dec 2014 11:39
Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation. So when you are at a business lunch in China, you can figure out what the menu is about so the meeting can stay about business and not the fact that you can't tell the pork from the turtle on the menu.
By Ian Henderson 17 Dec 2014 07:24
NATIVE VML is thrilled to have been appointed as lead digital agency for BMW following an industry-wide pitch for the account.
Issued by NATIVE VML 15 Dec 2014 13:02
Emirates has signed a five-year sponsorship with Lions Super Rugby team and have naming rights to the Lions home ground Ellis Park in Johannesburg.
15 Dec 2014 12:37
Gavin Davis, the DA's Shadow Minister of Communications, says Jacob Zuma needs to suspend Ellen Tshabalala immediately...
15 Dec 2014 09:07
In partnership with the Nal'ibali national reading-for-enjoyment campaign, SAA will offer passengers travelling with children, and unaccompanied minors, a specially developed magazine containing two children's stories written by local authors, fun literacy activities, and a holiday 'reading passport' with challenges to keep them mentally stimulated and entertained throughout the school break.
15 Dec 2014 08:49
Although I've spent many years in advertising, I don't attend ad industry events as frequently as before...
By Walter Pike 15 Dec 2014 06:00