With consumers' seemingly insatiable desire to take photos and with full frame and professional cameras increasingly on photographers' minds, 2018 looks to be an exciting year for imaging company, Canon. InfoTrends, which conducted research into Digital Photography Trends for 2018, is forecasting over 1.3 trillion photos will be taken worldwide this year. Regardless of the device, image capture remains a growing and integral part of everyday lives. However, it appears that aspiring photographers are looking for something bigger and better than they already have.
Canon SA 28 minutes ago
Great customer experience is the holy grail of business. After all, if the customer journey is satisfying and helps the customer achieve success, they're far more likely to become a loyal customer, even a brand ambassador. How do you create better customer experiences, though? Start with engaged employees.
Interact RDT 50 minutes ago
I am not always convinced that a brand which makes arbitrary funny gags as "content" - which is light on, or even missing, a marketing message - is doing the right thing. A brand exists to sell its product or service, not to entertain.
Brendan Seery 58 minutes ago
Faith Mangope, eTV Sunrise anchor, entrepreneur and radio personality, has taken on a new challenge - managing a one-of-a-kind hybrid radio station, Massiv Metro, which celebrates its first anniversary in May with version two of the Massiv Metro app, along with a vibrant new lineup.
Massiv Media 1 hour ago
The Warc Awards released the shortlist for the Effective Social Strategy category - a search for marketing initiatives that link social strategy to business success.
1 hour ago
Following Joe Public United's appointment of Reatile Tekateka as managing partner to head up its Engage Joe Public division, we interviewed Tekateka to find out why she's excited to grow the group's reputation management offering and what her background on both the agency and client side brings to the table...
Jessica Tennant 1 hour ago
Alliance Media in partnership with Coca-Cola, has created an iconic and innovative OOH billboard site by projecting onto the well-known Cham Towers building in Kampala, Uganda.
As a small business, you may not think you need to pay much attention to public relations (PR). However, when it comes to branding, marketing and promoting your company, PR is one of the most important tools to help get you the right type of attention for your business. Public relations can provide legitimacy for a business, and that's especially important for a small business that may not have a lot of brand awareness.
mamahlatse marokane 1 day ago
It's not often that my #FairnessFirst column is about an event I've covered, but there is always a first time - this is it! 'Excited. Uplifted. Motivated. Powerful. We've been ready!' These are some of the sentiments I captured on a chilly Thursday evening in April, when the global SheSays initiative launched its Cape Town chapter - the first in Africa and 42nd across the world - at the Red & Yellow Creative School of Business in Salt River...
Leigh Andrews 1 day ago
Okay, so I'm a bit of a mad cat lady. If you ever wanted me to pay attention to something, bury that information in a cat video and send it to me. That's probably why I've been watching pet company Whiskas's Kitten Kollege YouTube series for the past 20 minutes.
Andy Walker 3 days ago
Last Saturday saw the resignation of advertising titan, Sir Martin Sorrell who's been labelled as "the world's most famous adman". Sorrell, chief executive of WPP stepped down from the helm with immediate effect amidst allegations of 'financial impropriety' and 'personal misconduct'.
Sam Swaine 17 Apr 2018