Abel and Grace
#BODCT: The power of the Big Idea

One of the most anticipated talks from the first day of Business of Design Cape Town 2016 came near the end of the day from Mike Abel, chief executive partner of M&C Saatchi Abel on the 'power of the idea'. Here's what you missed if you weren't there.

By Leigh Andrews 8 minutes ago

Digital gives marketers a sporting chance
Digital gives marketers a sporting chance

It's no secret that sport never sleeps. As Ant Pascoe, general manager of TEAMtalk media noted in his recent opinion piece, somewhere in the world, and at any one time, there is a sporting event happening with vast audiences engaged in the action and conversation. What's great about this is that from a marketer's point of view, we pretty much know when and where our audiences will be focusing their attention.

By Deseré Orrill 14 minutes ago

Virtual reality meets cause marketing
Virtual reality meets cause marketing

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive: Google is creating a Chrome virtual reality option, Samsung is showing Rio 2016 in VR and Sky News is building a VR studio and releasing an app along with it. The future is most definitely here. But where to with VR for ad agencies like One Lady and A Tribe who are committed to cause marketing?

By Sheila McGillivray 1 hour ago

#Loeries2016: What BBDO's Grands Prix wins mean for African creativity
#Loeries2016: What BBDO's Grands Prix wins mean for African creativity

Net#work BBDO has cause to celebrate, as the only agency to take home two Grand Prix Loeries this past weekend. The agency group has taken home an unprecedented 19 Grand-Prix Loeries in 22 years. Former Loeries chair and BBDO SA CEO Boniswa Pezisa shares her Loeries 2016 experience below.

By Leigh Andrews 2 hours ago

The #BreaktheMould packs
#WomensMonth: Flipping the script on 'gender-specific' toys

With lack of diversity and gender equality strongly in the media spotlight this month, the timing of Y&R Cape Town's #BreakTheMould campaign couldn't have been better.

By Leigh Andrews 2 hours ago

Suzelle at her best...
Five tips brands can learn from Suzelle DIY

Suzelle DIY's YouTube Channel is a local sensation. For those who have not yet discovered this local gem, the channel is a bitesize do-it-yourself web series following the (fictional) life of Somerset West local Suzelle and her best friend Marianne. Despite its comedic appeal, it's also makes a great case study of how to make an engaging and highly watchable YouTube series.

By Meagan Elston 2 hours ago

[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster
[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster

On Thursday, 25 August 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) took a closer at the current state of public relations in south Africa and looks at the recently launched marcusbrewster on-demand PR service.

2 hours ago

Learn from Krispy Kreme SA story at IMM event
Learn from Krispy Kreme SA story at IMM event

Facilitated by internationally acclaimed speaker, Zipho Sikhakhane, Nick will be interacting informally with the audience as he answers questions related to his key address outlining the whys, the hows, the challenges and the marketing platforms and strategies needed to launch an international brand in Africa.

2 hours ago

Be responsive online or risk being left behind
Be responsive online or risk being left behind

The digitalisation of business is inevitable and companies that resist the change, risk losing customers, revenue and potentially, even their reputation.

By Felix Erken 2 hours ago

123RF
The lofty view keeps us grounded in mobile fundamentals

With mobile marketing so focused on the usual metrics so integral to campaigns, sometimes it's worthwhile to take a step back and focus on the bigger picture.

By Mike Laws 1 day ago

Gorilla named Agency of the Year at the Mobile Marketing Association's Smarties Awards
Gorilla named Agency of the Year at the Mobile Marketing Association's Smarties Awards

The digital creative agency walked away with seven awards at the Smarties and wrapped up the weekend with two Loeries.

Issued by Gorilla 2 days ago

The Art and The Beat with someone who may seem familiar...
#WomensMonth: SummerTime lets female creativity shine

The lyrics go "Summer time, and the livin' is easy", and that happy, relaxed vibe is exactly what you're left with after chatting to SummerTime strategic design studio's founders, Sandhya Singh and Raksha Mahabeer, who clearly love what they do. Here's why.

By Leigh Andrews 22 Aug 2016

Fox Networks Group announces new Africa executive team
Fox Networks Group announces new Africa executive team

Fox Networks Group Europe and Africa has announced a new executive structure for Fox Networks Group, Africa. Gary Alfonso will join the organisation as general manager with complete strategic and operational responsibility for the sub-Saharan operations of FNG and National Geographic Partners.

22 Aug 2016