'Fake news' didn't change US election outcome: study
'Fake news' didn't change US election outcome: study

WASHINGTON: "Fake news" probably did not change the outcome of the US presidential election, according to a study of news consumption by voters.

25 minutes ago

Warc predicts social video as top marketing trend for 2017
Warc predicts social video as top marketing trend for 2017

Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video.

41 minutes ago

#LoeriesRankings with… AAA School
#LoeriesRankings with… AAA School

I chatted to some of the top-ranked creatives post-2016 Loeries Rankings celebrations. Here, two of the AAA School's lecturers share their views.

By Leigh Andrews 2 hours ago

Picture: Supplied
Red Heart Rum to sponsor Zando Cape Town 10s

Red Heart Rum has signed up as a sponsor of the Zando Cape Town 10s rugby games, with naming rights. The event will be hosted at the Hamilton Rugby Club on 3-4 February 2017 and will see a number of rugby legends, celebs and media personalities in action throughout the weekend.

3 hours ago

Ogilvy SA's Pete Case named among top 10 creative heads in the world
Ogilvy SA's Pete Case named among top 10 creative heads in the world

Ogilvy & Mather South Africa's Pete Case has achieved global recognition as one of the world's top 10 chief creative officers in the prestigious Directory Big Won Network Rankings. Case was placed ninth in the world in 2016 based on award wins achieved by Ogilvy SA under his direction.

Issued by Ogilvy & Mather 3 hours ago

Why machine learning might be the saviour of advertising
Why machine learning might be the saviour of advertising

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media. eMarketer predicted that more than one quarter of US internet users will be using an ad blocker by the end of 2016.

By Daryn Mason 3 hours ago

Diarise National Small Business Chamber Summit in February
Diarise National Small Business Chamber Summit in February

The National Small Business Chamber Summit, one of Africa's largest entrepreneurial events offers over 100 sessions and seminars to help entrepreneurs grow their business. It takes place on 15-16 February at the Gallagher Convention Centre, Johannesburg.

3 hours ago

Crisis management: Can you afford not to take action?
Crisis management: Can you afford not to take action?

Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis.

By Nigel Hollis, Issued by Kantar Millward Brown 3 hours ago

Former editors get publishing rights to Ideas/Idees, Lééf
Former editors get publishing rights to Ideas/Idees, Lééf

Following Media24's announcement that it would cease publishing Ideas/Idees, Lééf and topCar and relinquish its international licences to Top Gear and Grazia, the company has announced that it has transferred publishing rights of Ideas/Idees and Lééf to its former editors.

3 hours ago

123RF
Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals.

By Harry Welby-Cooke 5 hours ago

Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.

By Deseré Orrill 16 Jan 2017

Design thinking and empathy generation
Design thinking and empathy generation

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework.

By Robert Bloom and Katherine Train 13 Jan 2017

Ad Talent Salary Survey 2017
Ad Talent Salary Survey 2017

Ad Talent has released the results of their comprehensive annual salary survey of the communications industry in South Africa.

Issued by Ad Talent 13 Jan 2017