According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa because of its well-publicised challenges.
26 Nov 2015 10:18
I teach part-time at AAA and one of my lectures is always on youth. One of the most passionate discussions we have is whether today's teenagers, students and first-jobbers have a cause - whether they have anything they care about enough, to look up from their smartphones/chats and disrupt their daily lives. The consensus, up until about a month ago, was that they have no cause.
With the deadline for entries to the prestigious IAB SA Bookmark Awards extended to 30 November, digital marketers have one last opportunity to enter and do battle for the industry's most coveted awards across eight categories, of which the Emerging Digital Technologies and Channels category is one.
Issued by IAB South Africa 26 Nov 2015 09:48
With Johannesburg temperatures soaring in the 30°s, Son's recent 'Taste of Summer' activation could not have been more appropriate. Media planners and buyers were encouraged to take a bite of the R65m market that represents the Son readers.
Issued by Son 26 Nov 2015 09:30
Yep, it's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend that is set to shake the very ground on which written content depends.
By Dee Stephens 26 Nov 2015 08:24
By Louise Marsland 26 Nov 2015 07:23
Your friendly neighborhood social media giants seemed to have cracked the code when it comes to advertising. But they've had more misses than hits so far in their efforts to take a slice of our e-commerce shopping dollars - from the Facebook Gifts experiment (discontinued in 2013) to Twitter's flagging #AmazonCart.
By Matt Zajechowsk 26 Nov 2015 07:00
Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.
By Leigh Andrews 23 Nov 2015 14:00
In a multi-faceted country such as South Africa, language is still a major barrier for deeper integration. Whilst our 11 official languages make us beautifully diverse, the majority of South Africans are still unable to speak more than one or two.
Issued by NATIVE VML 20 Nov 2015 09:18
FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa and its affiliates on the continent would be rebranded to include FCB in their names.
By Danette Breitenbach 20 Nov 2015 08:08