How to hack Pinterest to market your business
How to hack Pinterest to market your business

Marketing is a dense arena with many companies adopting the same stale approach. But, there is a new strategy you can implement focusing on the sleeping giant of the social media realm: Pinterest.

32 minutes ago

BAT feels return of ASA's power
BAT feels return of ASA's power

Despite news reports, the Advertising Standards Authority (ASA) is alive and kicking, with no hint of it going anywhere, as it asserts its power in the British American Tobacco (BAT) case.

By Andrew Papadopoulos 49 minutes ago

What your business can learn from the #NerdNation
What your business can learn from the #NerdNation

They wear black hoodies, live in California, write code and give quirky and inspiring TED Talks. Some build annoyingly addictive social media networks and have movies made about them. Some build rockets, while others build games that have us falling over our feet following silly virtual characters into parks. This is the Nerd Nation as Marc Andreessen terms it, the so-called ‘geeks' who are not only getting the girls but also building the platforms and networks that make our virtual worlds go around.

By Gary Willmott 56 minutes ago

Facebook's marketing plan raises privacy concerns
Facebook's marketing plan raises privacy concerns

Facebook says it has met with some of SA's banking and insurance groups in the past week to explore how the social network can help them market and distribute their products to the right customers.

21 hours ago

Should Kia Picanto tow onto Lamborghini?
Should Kia Picanto tow onto Lamborghini?

Q: Social listening simplified and amplified: How often does it happen that a brand gets to observe what people are actually saying about their brand?

By Bogosi Motshegwa 23 hours ago

Mangsaab © –
The five biggest advances in media and marketing today

The media world is changing more rapidly than ever before. Keep up!

By Ross Sergeant 2 days ago

#Bookmarks2017: Digital download with... Net#work BBDO
#Bookmarks2017: Digital download with... Net#work BBDO

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Brad Reilly, ECD at Net#work BBDO.

By Leigh Andrews 2 days ago

Askhat Gromov © –
The king is dead, long live the king!

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it.

By Chris Brewer 2 days ago

Team Rogerwilco at the IAB Bookmark Awards 2017.
#Bookmarks2017: Digital download with... Rogerwilco

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Charlie Stewart, CEO at Rogerwilco.

By Leigh Andrews 2 days ago

Ogilvy dominant at Bookmarks
Ogilvy dominant at Bookmarks

Ogilvy South Africa was recognised as Best Performing Agency of the year at the 2017 IAB Bookmark Awards, held in Sandton on Thursday night (16 March 2017), where one of its major long-standing clients, KFC, was also named Brand of the Year.

Issued by Ogilvy & Mather 2 days ago

King James Group at the Bookmarks.
#Bookmarks2017: Digital download with... King James Group

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Dan Pinch, ECD at King James Group's Society and Matt Ross, Group ECD at King James and Punk…

By Leigh Andrews 17 Mar 2017

#SeamlessAfrica: A masterclass in millennial engagement and retention
#SeamlessAfrica: A masterclass in millennial engagement and retention

The millennial generation, technically speaking, is made up of those born after 1982. They're tech-savvy, socially engaged, have zero tolerance for delays and are always on the go with their devices in tow. As current and future customers, this market is vital to a business's longevity and companies are scrambling to find out what makes them tick. One business with its finger seemingly on the pulse of this consumer group is footwear and apparel brand Nike.

By Lauren Hartzenberg 17 Mar 2017

Picture:
Google Family Link lets you monitor kids' mobile usage

Apple's Family Sharing functionality has been one of the better features for parents, allowing them to approve family members' purchases and more. Now, Google has stepped things up in a big way thanks to the Family Link app.

By Hadlee Simons 16 Mar 2017