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Avoid the April time crunch
Avoid the April time crunch

Easter is just around the corner, so businesses of all sizes and from all sectors should be preparing to meet another business slowdown head-on.

By Louise Robinson 31 Mar 2015 14:08

The PR basics of getting your press event just right
The PR basics of getting your press event just right

If you're part of the local media industry, chances are you've attended a press event or ten in your time. Ever wondered what it takes to make one work? Rosemary Hare of Rosehare Public Relations shares what went into the recent Stenströms-House of Monatic press event...

By Leigh Andrews 31 Mar 2015 14:00

[Orchids & Onions] Justify it with real figures for it all to add up
[Orchids & Onions] Justify it with real figures for it all to add up

I often get breathlessly excited news releases from digital agencies puffing out their chests about some clever campaign. What is often absent from these announcements is figures...

By Brendan Seery 31 Mar 2015 14:00

Do we measure up?
Do we measure up?

The debate around the effectiveness of Advertising Value Equivalency (AVE) for public relations (PR) practitioners is nothing new. More recently, concerns around automated analysis have also gained momentum with cynics arguing that neither of these components provide a suitable platform on which to gauge the success of PR activities.

By Jaco Pienaar 30 Mar 2015 13:50

SABC News to scrap bulletins in Afrikaans, vernacular languages?
SABC News to scrap bulletins in Afrikaans, vernacular languages?

NEWSWATCH: SABC News is reported to be doing away with bulletins in Afrikaans and other vernacular languages, reports Thinus Ferreira, in Channel24...

30 Mar 2015 10:13

How much is an idea worth?
How much is an idea worth?

Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

By Chris Brewer 30 Mar 2015 08:50

Nafisa Akabor
The top five on-the-go admin apps

Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device. We've tried and tested the best productivity apps available and found the five most simple, useful and efficient.

By Nafisa Akabor 27 Mar 2015 14:31

Finalists in 2015 Discovery Health Journalism Awards
Finalists in 2015 Discovery Health Journalism Awards

The finalists for the 2015 Discovery Health Journalism Awards have been announced, following the review by the independent judging panel, which included Convenor of the panel, Professor Tawana Kupe, Dr Bavesh Kan, Siki Mgabadeli, Nicola Christofides and Anna-Maria Lombard.

27 Mar 2015 08:58

Clarkson slips a gear
Clarkson slips a gear

NEWSWATCH: The BBC has fired Jeremy Clarkson from top-rated petrol-head show, Top Gear, reports The Daily Beast ...

26 Mar 2015 06:52

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa."

By Al Mackay 25 Mar 2015 10:59

2015 MTN Radio Awards finalists announced
2015 MTN Radio Awards finalists announced

It's official; the finalists for the 2015 MTN Radio Awards have been selected. It took the adjudication panel approximately 2,500 hours of listening to submissions to complete the process of adjudicating and scoring all the entries, to determine the best of the best in South African radio.

25 Mar 2015 08:36

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

DJ Sbu and the fake Forbes cover
DJ Sbu and the fake Forbes cover

NEWSWATCH: DJ Sbu is in hot water for a fake Forbes magazine cover that promotes the man himself and his energy drink, reports ZAlebs...

24 Mar 2015 06:58