The Midas Awards polled its international network of agency and industry creatives, inviting them to a global roundtable on how Britain's exit from the EU will affect the ad world, given the failing stocks and the plunging pound sterling and if any new opportunities will arise.
21 minutes ago
Running any small business is difficult. The owner ends up having to do so many things that sometimes the essentials are forgotten. One of those essentials is having a website. This is a vital thing for every single small business for many different reasons. We will only talk about some of them so that you can see why you should seriously consider building the business website as soon as possible.
Key for financial services sector brands in communicating offerings, which are often not understood or even considered 'grudge' purchases, is consumer market research. The traditional research methodologies have been augmented by neuroscience to gain holistic consumer and market insights.
41 minutes ago
AdLites, also known as directional or street name signage, serve multiple purposes and can produce large-scale results, particularly as cities continue to grow.
58 minutes ago
The IAB SA, in partnership with Millward Brown, has released the results of its first industry-endorsed digital salary survey. It benchmarks the salaries of specialist skills, relevant to the South African digital marketing and communication industry and relevant to the scale of agencies, which otherwise was ill-defined.
1 hour ago
Brands in South Africa are slowly but surely starting to understand the influencer landscape. They are largely dependent on their public relations teams to educate them on this matter. But if the PR teams themselves don't understand it, there is a problem.
Anne Dolinschek 2 hours ago
Ask yourself what the purpose of the Olympic Games, the World Cup, the English Premier League is. Why do players get paid so much money to play a game? Games are for fun, for exercise, for the sport, aren't they?
Walter Pike 2 days ago
A new SA-based motorsport media portal has been launched, specialising in the compilation, distribution and promotion of media info on behalf of race drivers, teams and series.
2 days ago
We've always had a thing for dogs. We've even made up kid's stories starring them as musical creatures. So when McCann Creative Director Jacqui Mendleson approached us to help raise awareness for Zoetis, we leapt at the chance to make a difference.
Howard Audio 2 days ago
Ad industry doyen Gordon Patterson has passed away.
3 days ago
Communications doyen and former business journalist, Ruth Golembo, passed away suddenly on Thursday, 14 July 2016. She was 54. Her funeral on Sunday, 17 July 2016, at Cape Town's Jewish Cemetery, was well-attended by media, communications professionals and business stalwarts alike.
18 Jul 2016