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Red Heart Rum to sponsor Zando Cape Town 10s

Red Heart Rum has signed up as a sponsor of the Zando Cape Town 10s rugby games, with naming rights. The event will be hosted at the Hamilton Rugby Club on 3-4 February 2017 and will see a number of rugby legends, celebs and media personalities in action throughout the weekend.

47 minutes ago

Ogilvy SA's Pete Case named among top 10 creative heads in the world
Ogilvy SA's Pete Case named among top 10 creative heads in the world

Ogilvy & Mather South Africa's Pete Case has achieved global recognition as one of the world's top 10 chief creative officers in the prestigious Directory Big Won Network Rankings. Case was placed ninth in the world in 2016 based on award wins achieved by Ogilvy SA under his direction.

Issued by Ogilvy & Mather 47 minutes ago

Why machine learning might be the saviour of advertising
Why machine learning might be the saviour of advertising

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media. eMarketer predicted that more than one quarter of US internet users will be using an ad blocker by the end of 2016.

By Daryn Mason 1 hour ago

Diarise National Small Business Chamber Summit in February
Diarise National Small Business Chamber Summit in February

The National Small Business Chamber Summit, one of Africa's largest entrepreneurial events offers over 100 sessions and seminars to help entrepreneurs grow their business. It takes place on 15-16 February at the Gallagher Convention Centre, Johannesburg.

1 hour ago

Crisis management: Can you afford not to take action?
Crisis management: Can you afford not to take action?

Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis.

By Nigel Hollis, Issued by Kantar Millward Brown 1 hour ago

Former editors get publishing rights to Ideas/Idees, Lééf
Former editors get publishing rights to Ideas/Idees, Lééf

Following Media24's announcement that it would cease publishing Ideas/Idees, Lééf and topCar and relinquish its international licences to Top Gear and Grazia, the company has announced that it has transferred publishing rights of Ideas/Idees and Lééf to its former editors.

1 hour ago

Report indicates SMEs gain success from CRM
Report indicates SMEs gain success from CRM

Maximizer has published a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions. It commissioned research of over 300 SMEs, within the EMEA (Europe, Middle East and Africa) region, in order to provide an independent benchmark on the experience of organisations in obtaining business value and success from their CRM solutions.

1 hour ago

Karien Cherry wins Cristal Grand Prix and gets selected by NBC Universal
Karien Cherry wins Cristal Grand Prix and gets selected by NBC Universal

Giant Films' director Karien Cherry has topped her recent Grand Prix win at the Cristal Awards in Courchevell, France with a new campaign series directed for media giant NBC Universal.

Issued by Giant Films 1 hour ago

Case study on taxi branding indicates branding reaches wide audience
Case study on taxi branding indicates branding reaches wide audience

As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016 in three different regions.

2 hours ago

123RF
Building a team strong enough to carry a brand to success

We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals.

By Harry Welby-Cooke 2 hours ago

Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.

By Deseré Orrill 16 Jan 2017

Design thinking and empathy generation
Design thinking and empathy generation

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework.

By Robert Bloom and Katherine Train 13 Jan 2017

Ad Talent Salary Survey 2017
Ad Talent Salary Survey 2017

Ad Talent has released the results of their comprehensive annual salary survey of the communications industry in South Africa.

Issued by Ad Talent 13 Jan 2017