The fall of traditional outbound marketing strategies has seen the meteoric rise of influencer marketing This is due to its potential to grow your business manifold. It can help you to engage with your audience and improve your brand's visibility.
Brian Mechem 3 hours ago
Sharon Keith made a name for herself as marketing director at Coca-Cola Africa, but is now bubbling over with the need to pursue other professional and personal interests. Here, Keith shares top highlights from the first Share-A-Coke campaign to the Rainbow campaign that went on to win both a Gold Cannes Lion and the internal Coca-Cola Bravery Award.
Leigh Andrews 3 hours ago
Finalists in the celeb, sports and entertainment categories of the Sunday Times Generation Next survey have been announced.
4 hours ago
When I grew up, there was never much money in the house. And, with Irish ancestry, I have a fear of poverty in my DNA, which can probably be traced back to the Irish Famine. So, I am careful with money.
Brendan Seery 5 hours ago
Debonairs Pizza has launched the Beef Almighty, a new premium quality beef steak topping range comprising three variants (Double Beef & Bacon, Spicy Beef, and Beef & Mushroom) with a new television commercial from FCB Joburg called "Praise Singer".
FCB Africa 5 hours ago
Andile Khumalo has become House of Brave's new non-executive chairman. This follows House of Brave's BEE transaction earlier this year that saw group CEO Karabo Songo and chief future officer Musa Kalenga acquire an initial 25.1% of the Group through its investment division Fastgro and is as a major step towards enhancing the partnership between its shareholders.
Jessica Tennant 6 hours ago
The court case looms for the notorious Conor McGregor who's currently facing three charges of assault and one charge of criminal mischief for his antics at a recent UFC media day in New York, where he threw various objects at a bus carrying other fighters.
Showmax 7 hours ago
Social media is unique in the history of communication, in that it potentially allows equal exposure to everyone - from David Icke, who believes that an alien-lizard Illuminati runs the world, to web pages devoted to the political philosophies of the "KarJenners" (I had to look that one up).
William Smook 7 hours ago
Brand Finance has just launched the results of a report listing South Africa's most valuable brands in 2018.
7 hours ago
Are African businesses ready to become disruptors? Disruption is a trendy term - but disruption has been around since the big bang, and we've seen it operating through time at different scales.
Brett St Clair 15 May 2018