Red Heart Rum has signed up as a sponsor of the Zando Cape Town 10s rugby games, with naming rights. The event will be hosted at the Hamilton Rugby Club on 3-4 February 2017 and will see a number of rugby legends, celebs and media personalities in action throughout the weekend.
47 minutes ago
Ogilvy & Mather South Africa's Pete Case has achieved global recognition as one of the world's top 10 chief creative officers in the prestigious Directory Big Won Network Rankings. Case was placed ninth in the world in 2016 based on award wins achieved by Ogilvy SA under his direction.
Ogilvy & Mather 47 minutes ago
Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media. eMarketer predicted that more than one quarter of US internet users will be using an ad blocker by the end of 2016.
Daryn Mason 1 hour ago
The National Small Business Chamber Summit, one of Africa's largest entrepreneurial events offers over 100 sessions and seminars to help entrepreneurs grow their business. It takes place on 15-16 February at the Gallagher Convention Centre, Johannesburg.
1 hour ago
Ford has been roundly criticised for their response to the Kuga crisis in both social media and the press. Social media has not changed the formula for communicating in a crisis - it has simply made it more important that companies be prepared, act quickly, and say the right things. There are lessons to be learnt from the current Ford Kuga crisis.
Following Media24's announcement that it would cease publishing Ideas/Idees, Lééf and topCar and relinquish its international licences to Top Gear and Grazia, the company has announced that it has transferred publishing rights of Ideas/Idees and Lééf to its former editors.
1 hour ago
Maximizer has published a new study on the success measures that small to medium-sized enterprises (SMEs) are achieving from their Customer Relationship Management (CRM) solutions. It commissioned research of over 300 SMEs, within the EMEA (Europe, Middle East and Africa) region, in order to provide an independent benchmark on the experience of organisations in obtaining business value and success from their CRM solutions.
1 hour ago
Giant Films' director Karien Cherry has topped her recent Grand Prix win at the Cristal Awards in Courchevell, France with a new campaign series directed for media giant NBC Universal.
Giant Films 1 hour ago
As part of Primedia Outdoor's investment in research expertise and innovative market intelligence, it set tracked and measured taxi movement over a three-month campaign period between February and April 2016 in three different regions.
2 hours ago
We know that creating a strong company culture is crucial in order to hire the right employees – and then ensure they're inspired and enabled enough to help reach your business goals.
Harry Welby-Cooke 2 hours ago
Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.
Deseré Orrill 16 Jan 2017