Several years ago, entrepreneurs interested in exploring the opportunities offered by the mobile space seemed to be on a virtual mission to discover the next "killer app". Wikipedia defines the latter as being "any computer programme that is so necessary or desirable that it proves the core value of some larger technology."
By Janene Matsukis 3 Aug 2015 12:25
For anyone in the media industry today, one thing's for sure - you can't expect what worked yesterday to work tomorrow. Especially when it comes to the unpredictable world of online video. So, is there any surefire way to hit the mark with your next video?
Companies need to rethink the ways that they train and manage employees if they are to maximise returns from business processes and systems...
By Ivanna Granelli 3 Aug 2015 12:11
Hands up anybody who leapt out of bed this morning and yelled, "Yes, it's Monday, I can't wait to get to work!" Anybody? But you know what, some people probably did... The world of work - even what we define as work - is changing. And that might just be a very good thing indeed.
Issued by The Mouse that Roared 3 Aug 2015 12:02
As John Jones (of JWT at the time) once said "we have a very patchy understanding of the connection between advertising's influence (if any) on behaviour, knowledge and attitudes. We have a very inadequate knowledge of how to calculate the optimal budget for a brand and how to deploy this budget most efficiently in media plans."
By Chris Brewer 3 Aug 2015 09:57
If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...
By Leigh Andrews 29 Jul 2015 06:00
Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.
Issued by Chris Moerdyk 28 Jul 2015 12:02
The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...
By Leigh Andrews 28 Jul 2015 06:00
When technology and advertising converge, the result is programmatic buying...
27 Jul 2015 14:00
Decades ago, media monitoring mostly consisted of a simple clippings service that delivered news clippings to clients and PR firms on a regular basis...
By Michal Wronski 27 Jul 2015 06:00