It's little wonder that Red & Yellow School of Magic and Logic's MD, Diane Charton's advice on what it takes to succeed as a creative is so sought after, with this year's graduating class walking away with scores of wins at all the big awards.
By Leigh Andrews 28 Nov 2014 15:00
We know that different platforms appeal to different consumers at different times, irrespective of LSMs or any other classification criteria, but knowing what accounts for the differences that exist is crucial to any marketer. The question is, "How do marketers know which is the most effective platform to choose and when to choose that platform?"
28 Nov 2014 14:55
Let me first admit two things: 1. I'm a groomer. Big time. I polish. I wax. I whiten and straighten and tweak. 2. I do a fair chunk of this at Sorbet salons, making me what they call a 'guest'...
By Tiffany Markman 26 Nov 2014 12:58
Do you remember the days when there were plenty of functions (xmas and other parties) where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner" (gossip)? This was a great source of information.
By Rolf Akermann 25 Nov 2014 10:27
Email newsletters are the medium most commonly used by companies to communicate with prospective customers and current customers. The goal of this communication is to educate, inform and persuade customers to visit them again...
By Dries Badenhorst 24 Nov 2014 14:00
It's that time of the year again, when a lot of corporates go out to give Christmas parcels to the needy. They give away food parcels, clothes, toys and school uniforms, fix schools, donate funds and everything in between. They task their PR agencies to create publicity around this razzmatazz and the agency gets measured on how much publicity they got. And if the CEOs get to be interviewed on one or all the morning TV shows, they are sure as hell keeping the account for another year.
By Bonnie Ramaila 24 Nov 2014 10:15
While he's had a rich, diverse career and is undoubtedly one of the local ad industry's biggest names, Jeremy Sampson's move from Interbrand shouldn't be seen as retirement - far from it, he explains.
By Leigh Andrews 21 Nov 2014 14:00
There comes a time when those much-loved classics start to look a little dated. Advertising's no different, with Cremora the latest in the clutch of brands to come up with an ad revival a few weeks ago...
By Leigh Andrews 21 Nov 2014 08:00