MARKETING & MEDIA Is your network ready for GDPR and PoPI?Image credit: Jonathan Schöps via 123RF.com. | |
MARKETING & MEDIA Burn Media to embark on aggressive growth after deal to go solo - BucklandBurn Media's founder, Matthew Buckland. | |
MARKETING & MEDIA #FairnessFirst: All you need to know to #unstereotype advertising[Leigh Andrews] The Unstereotype Alliance launched at Cannes Lions Festival of Creativity last year and has just joined Twitter... | |
MARKETING & MEDIA Understanding the difference between marketing and public relationsImage credit: Maksim Kabakou via 123RF.com. | |
MARKETING & MEDIA #Newsmaker: What's happening on Twitter w/ Barry Collins[Jessica Tennant] With the Soccer World Cup just around the corner, Barry Collins from Twitter's EMEA HQ in Dublin shares some interesting stats about the football conversation on Twitter... | |
MARKETING & MEDIA The future of marketing is data-driven, creative, and people-basedImage credit: ammentorp via 123RF.com. | |
MARKETING & MEDIA The case for KZNImage credit: HONGQI ZHANG via 123RF.com. | |
MARKETING & MEDIA Why a business always needs PRImage credit: Jakub Jirsak via 123RF.com. | |
MARKETING & MEDIA Living creativelyImage credit: Rachael Gorjestani via Unsplash.com. | |
MARKETING & MEDIA Risk managers recognising importance of crisis communications© gajus via 123RF.com. | |
MARKETING & MEDIA #CannesLions2018: "The buzz spreads like wildfire" - George LowGeorge Low, creative director at TBWA\Hunt\Lascaris and Cannes Lions Film shortlist juror. | |
MARKETING & MEDIA Why performance TV campaigns are rocket fuel for e-business growthGeorge Coletrain via Unsplash. | |
Ken van Ginkel | [Advertising] The much-anticipated Aware ‘Choices’ campaign by Riverbed presents a more positive persuasion by giving context to the notion that, when you drink, you should drink like there is a tomorrow. |
MARKETING & MEDIA #CannesLions2018: "Drink thirstily from this creative oasis of inspiration" - Jason XenopoulosA Cannes Lions-themed Jason Xenopoulos. | |
AUTOMOTIVE #RoadTest: Renault's self-shifting Kwid 1.0 Dynamique AMT[Ané Theron] The French are an ingenious bunch. Responsible for modern marvels such as the Eiffel Tower and gastronomic delights like Coq au Vin, they've certainly made their mark in the automotive world as well... | |
Ken van Ginkel | [Advertising] When FNB announced their partnership with Springboks in 2017 it was a natural next step to show how FNB has been helping rugby in our country from grassroots all the way to Springbok level... |
MARKETING & MEDIA #StartupStory: Hip hip Hoorah[Jessica Tennant] Hoorah is the latest independent digital media agency on the block, bringing together ex-founders of Saatchi Syngerize and Liquorice, Shaune Jordaan and Jay Thomson respectively, as well as Tasmin Kingma and Neil Pursey... | |
MARKETING & MEDIA How to balls-up a brand with blatant misogyny (Updated)[Shae Leigh] If you're someone who loves a bit of stereotypical gender bashing you're in for a real treat. If not, buckle up for this sexist, crass, offensive bottled misogyny featuring Vale Bru - a lekker microbrewery with really kiff okes running rampant while calling themselves brewers... | |
Angie Lawrence | [Marketing & Media] In 2017, MTN answered the call to be the sponsor of the Springboks. It was to enhance the connection of South Africans to the Springboks, who have a history of uniting us as a nation. MTN is now calling on all South Africans to answer the call and support the Springboks in their own way. Our task is to bring this mission through different campaign elements, building up to the 2019 Rugby World Cup. #AnswerTheCall is a vehicle we will use to let the Springboks know that we support them no matter what. |
Angie Lawrence | [Marketing & Media] In 2017, MTN answered the call to be the sponsor of the Springboks. It was to enhance the connection of South Africans to the Springboks, who have a history of uniting us as a nation. MTN is now calling on all South Africans to answer the call and support the Springboks in their own way. Our task is to bring this mission through different campaign elements, building up to the 2019 Rugby World Cup. #AnswerTheCall is a vehicle we will use to let the Springboks know that we support them no matter what. |