#BizTrends2018: It is time for marketing professionals to become more innovative

[Desiree Gullan] From AI and data visualisation to cutting-edge segmentation and contextual marketing; industry players must have a firm grip on the latest trends...

#BizTrends2018: Brands need to stop thinking like brands and become more human

[Dean Oelschig] Brands need to become more human and create work that receives permission to communicate with their audiences...

#BizTrends2018: The ever-changing consumer

[Dave Nemeth] In order for businesses to strive and even survive in many instances, it is vital that they take on a 'human-centered' approach to every aspect of their business and invest more time and effort on truly trying to understand their customers...

#BizTrends2018: Three things you have to know about your customers in 2018

[Brandon de Kock] There are clear super-trends that determine what people need, what they think and how they are likely to behave. Here then are the 'big three' undercurrents all marketers and brand owners should bear in mind when trying to guess what to do next...

#BizTrends2018: From the high street to the dusty street - when formal and informal meet

[Kamogelo Mmutlana] Opportunities for economic growth abound within the exchanges between the formal and informal economies...

#BizTrends2018: Industry 4.0: A disruptive revolution or simply evolution?

[Benji Coetzee] Historic industrial revolutions have led to the "silent generation" (the likes of Warren Buffet and the Beatles) bearing witness to both pre- and post- liberated populations...

#BizTrends2018: The in-store experience - an opportunity for brands

[Caroline Currie] How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...

Telltale indications that your WordPress site been hacked

[Charles Mburugu] Hacking has become a growing concern for website owners all over the world. Every year, thousands of WordPress websites are either compromised or hacked...

Keeping it in the family: Alfred Cointreau on preserving brand legacy

[Lauren Hartzenberg] As one of the oldest orange-flavoured liqueurs in the world, the Cointreau brand has a lot of history behind it...

#BizTrends2018: Redefining space to work, learn, live and play

[Paul Keursten] The way people work has changed dramatically over the last few years and this has had a fascinating impact on the spaces they need and how they use them...

#BizTrends2018: The evolution of fintech: Middlemen beware

[Bronwyn Williams] In 2016 alone, over $17bn was invested in fintech start-ups. And when all the numbers are in for 2017, this figure is likely to double. ...

Challenges for agriculture in 2018

[Fanie Brink] Market-oriented production and profitability, economic growth, and radical economic transformation are just some of the challenges agriculture will face in 2018...

#BizTrends2018: How do we amplify emotional connections through consumer ecosystems?

[Molefi Moloantoa] Our physical and virtual environments are merging at a rapid pace, making us more digitally connected than ever before. Consumers want what they want and they want it now...

Steinhoff's reputation is in tatters

[Regine le Roux] Steinhoff faces the threat of becoming the biggest bankruptcy in South African corporate history. How does this happen? Regine le Roux reckons it all boils down to lack of internal governance...

#BizTrends2018: The changing face of imports

[Dr Greg Cline] Logistics and imports are undergoing significant changes amidst an increasing awareness on the importance of being cost conscious and needing to find ways to be more efficient...

#BizTrends2018: Actionable intelligence driving fleet trends into 2018

[Grant Fraser] Ten years ago, analysts predicted that technology would be the greatest catalyst for change in the fleet telematics space and it certainly has been...

#BizTrends2018: Green buildings, fit for a sustainable purpose

[Alison Groves] According to the latest United Nations Economic Commission for Africa report, Africa is the fastest urbanising region after Asia. The report also highlights that despite the current slowdown in many African economies...

Five steps to success when your brand needs a makeover

[Tashalene Reid] Even the most successful brands require a makeover now and then. Tashalene Reid, brand marketing manager for Hungry Lion, draws out lessons learnt from the company's "Good to Great" journey...

A (non) update on Amazon Alexa coming to South Africa

[Hadlee Simons] Earlier this year, we got word from LG that it was targeting Alexa-enabled appliances for South Africa in 2018.

Raise the bar on your next corporate exhibition or go home

[Tralone Khoza] If participating as an exhibitor in one or various exhibitions is part of your organisation's below the line advertising (BTL) strategy then that part of your marketing budget should not be wasted but should be well spent and hopefully with some ROI...