 | MARKETING & MEDIA
[Nokwazi Mzobe] I've always wanted to write a book, I even attended one of those free book writing seminars. I was thinking seriously about putting pen to paper when I mentioned my plan to a client and she suggested I create a book... |
 | [Music] Taxi Violence release the official music video for Stuck in a Rut off album Tenfold. Directed, edited and produced by Craig Hunter Parker at Motif Studios. |
 | MARKETING & MEDIA
[Tess Sulaman] As South Africans get ready to head to the polls, there is no shortage of advisers on what the three main political parties should be doing to win the hearts and minds of voters... |
 | MARKETING & MEDIA
[Chris Brewer] If your leg is riddled with gangrene and you go to the finest surgeon in the world, he'll have no option other than to say "it's going to have to come off". The same applies to a poor product: you can get a temporary respite perhaps from major losses by using a brilliant copywriter and investing in a major ad campaign but, in the end, you'll fail and say "it'll have to come off..." |
 | TOURISM, TRAVEL & HOSPITALITY  The Koekemoers Although the show is produced to entertain viewers, it also offers a dedicated storyline as well as valuable holiday suggestions and tips each week... |
 | IT & TELECOMMUNICATIONS
[Martin Walshaw] Despite the innumerable terrible headlines we've seen over the last few years, data breaches continue to dominate the security space. Mobile firms, hotel chains, government bodies... |
 | MARKETING & MEDIA  Menlyn Park concierges Menlyn Park shopping centre in Pretoria is undergoing a R2bn redevelopment, which will include futuristic retail innovations... |
 | MARKETING & MEDIA  [Chris Moerdyk] If only company CEOs would take the trouble to understand the intricacies of engaging the media, they could add millions to the bottom line with minimal investment...
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| MARKETING & MEDIA [Chris Moerdyk] With 20% of all advertising failing or negatively affecting the brand it is supposed to be promoting, it only takes a tiny amount of time and money to make sure that a huge bundle of both is not being wasted... |
 | MARKETING & MEDIA  Charlie Stewart This is a summary of a talk I recently gave at The Marketing Indaba 2016 in Cape Town on 25 May... |
| MARKETING & MEDIA [Chris Moerdyk] Most internal communications methods are outdated and inefficient. Getting something that works means thinking logically and making things simple... |
| MARKETING & MEDIA [Chris Moerdyk] A few nights ago I had a dream about the beggar who regularly comes to my gate asking for a cup of tea or a handful of change and suddenly, there he was in a pinstripe suit declining my offer of a cuppa... |
| MARKETING & MEDIA [Chris Moerdyk] Getting a measurable return on investment from advertising, branding and PR depends entirely on making sure they are monitored by marketing... |
| MARKETING & MEDIA [Chris Moerdyk] Mobile devices don't just mean cell phones anymore. They have literally grown up and will soon be having a huge impact on South African business... |
| MARKETING & MEDIA [Chris Moerdyk] It is still quite remarkable how many companies and consumers think that marketing is either pretty much the same as the Lotto or that it is just an excuse for yuppies to get to own Porsches... |
| MARKETING & MEDIA [Chris Moerdyk] 2011 is going to be a year in which marketers and especially advertisers are challenged to the limit with an increasing number of CEOs and financial directors insisting on more precise returns on investment and a lot more measurement of marketing strategies and funds employed... |
| MARKETING & MEDIA [Chris Moerdyk] Accountability, measurement, getting closer to customers and understanding the opportunity of new media and pressurea on the old, are all important role players for the year ahead... |
| MARKETING & MEDIA [Chris Moerdyk] Culture is important in marketing today but race is completely irrelevant. You can't just group all whites and all blacks into a single target market. Marketing is about emotion and aspiration not pigmentation... |
| MARKETING & MEDIA [Chris Moerdyk] PR practitioners need to be very careful when they try to kid people they're celebrities or influential while back at the ranch they're actually just one notch above rent-a-crowd... |
| MARKETING & MEDIA [Chris Moerdyk] With marketing costs having gone up substantially in the past few years, more and more boards of directors and non-marketing CEOs are demanding answers with regard to actual returns on investment and measurement... |
