The art of content marketing to your audience

[Cecilia Mohlala] There is this word - content - and it comes with many terms and conditions, yet can be misused according to how people want to use it. It can work against you, with you, or for you...

Giving a voice to child victims

[Daniel Dercksen] Drosdty Teater in Stellenbosch is proud to debut Acceptance, which runs from 11 to 13 November, 2015, with a final show on Sunday, 15 November.

Talking Cape business with CapeTalk

[Leigh Andrews] Heard about the #CapeTalkintheBoardroom broadcast sessions? Here's how they came about as part of CapeTalk's recent 18th birthday celebrations...

Direct marketing advice from Seth Godin

[Leigh Andrews] This week's focus is all about direct marketing, especially with the Assegai Awards taking place on Thursday. Even marketing guru Seth Godin tapped into the topic in his latest blog post...

Research is the key to recession-proof business strategies

[Shaneev Boodoo] It's an all too familiar scenario: the squeeze is on, budgets are being slashed and market research is first in the firing line. But an economic slowdown is the worst time to cut back on research, especially for manufacturers that should be using this valuable tool to inform recession-proof product and pricing strategies...

Authentic Indian at Bukhara

[Ruth Cooper] Tucked away up Church Street, just behind Green Market Square and above a Clicks one finds the authentically Indian restaurant Bukhara.

Successful customer engagement management demands planning, personalisation and optimisation

[Bianca Quinn-Diavastos] In a digital world, marketers have access to the tools and channels that allow us to engage with customers and prospects in increasingly personalised and relevant ways...

POPI Act and the IT industry

[Lyndy van den Barselaar] The importance of data management has increased considerably in recent years due to the advances in big data mining and the benefits it offers businesses. The nature of data management is again undergoing substantial changes, due to the introduction of the Protection of Personal Information (POPI) Act...

Five simple and powerful website building tools

[Jyoti Wadhwa] The introduction of your personalised website brings customer faith and trust in your brand. It also makes shopping and online sales easier for buyers and tracking the stats easier for sellers...

House price indices cause misinterpretation of property values

[John Loos] There exists a view that property values are capable of 'holding up' in...

The truth about content

[Andrew MacKenzie] Content - the word is everywhere and, for something so talked about, it has a pretty fuzzy definition. At its most literal, it is anything that someone might read, see, watch or interact with. So pretty broad...

Assegai Awards: Saluting direct marketing success

[Leigh Andrews] David Dickens, Executive Director of the DMASA explains the Assegai Awards' evolution over the years...

Teljoy uses telly and more to tell off 'The Man'

[Leigh Andrews] Many of us mutter about 'The Man'. Here's how Teljoy's tackling 'the man' in its new Rent to Own campaign...

[Orchids & Onions] Great advert spotted in Spur of moment stirs the taste buds

[Brendan Seery] What do you call a collection of irritable men? A Grumpire. And, those of you following this column will know that not only am I a member of that collective but, in recent weeks, it has been a case of The Grumpire Strikes Back...

Check Point: top ten security predictions 2016

[Doros Hadjizenonos] Doros Hadjizenonos, Country Manager of Check Point South Africa, gives his security predictions for the coming year...

Converging technologies unlocking greater efficiencies for logistics operators

[Martin Vergunst] The convergence of technologies such as Cloud computing, mobility, Big Data and the Internet of Things (IoT) are creating unprecedented opportunities for logistics operators...

Become a better marketer with marginal gains

[Adiv Maimon] In 2010, David Brailsford pioneered a new way of thinking (marginal gains). He was tasked with taking over management of the British cycling team, which had never won the Tour de France, and expected to change that...