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Brendan Seery
MARKETING & MEDIA
[Orchids & Onions] Simple ad has power to change minds

A screenshot from the Prudential ad
A screenshot from the Prudential ad
[Brendan Seery] It certainly wasn't planned that way, but the launch of the new TV ad for Prudential came at an appropriate time this week as the country was continuing to reel from the wave of brutal xenophobia...

Posted 9 years ago | Like (1)
Thabiso Dlamini
MARKETING & MEDIA
Radio: Still a force to be reckoned with - Ornico

Thabiso Dlamini[Thabiso Dlamini] The second MTN Radio Conference held at Rivonia in Johannesburg spoke to the radio, advertising and media buying industries on how brands and audiences can connect more meaningfully.

Posted 9 years ago | Like (1)
Leigh Andrews
MARKETING & MEDIA
Trevor Noah puts SA comedy on the international radar

Trevor Noah at the podium during the Comedy Central roast of Steve Hofmeyr
Trevor Noah at the podium during the Comedy Central roast of Steve Hofmeyr
[Leigh Andrews] Most of the nation is bursting with pride that local comedian Trevor Noah is soon to host one of the most popular daily satirical news shows in the world - here are the implications...

Posted 9 years ago | Like
Andre Steenekamp
MARKETING & MEDIA
Managing brand and reputation risk when your customer has a louder voice

Managing brand and reputation risk when your customer has a louder voice
[Andre Steenekamp] Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away...

Posted 9 years ago | Like
Chris Moerdyk
MARKETING & MEDIA
It's 'battening the hatches and don't spend money' time again

It's 'battening the hatches and don't spend money' time again
[Chris Moerdyk] It is a phenomenon that occurs as regular as clockwork and would be quite amusing if it wasn't quite so serious...

Posted 9 years ago | Like (1)
Louise Burgers
MARKETING & MEDIA
[TrendTalk] Why influence marketing has huge impact

[TrendTalk] Why influence marketing has huge impact
[Louise Burgers] Influencer marketing has seen explosive growth in the last couple of years and is becoming a dominant practice in marketing communications...

Posted 9 years ago | Like
Anton Harber
MARKETING & MEDIA
Publish and be damned in name of patriotism

Publish and be damned in name of patriotism
[Anton Harber] After being stalked down a street, taunted and hit with a wrench, Emmanuel Sithole was cornered by his attackers, stabbed in the heart on a rubbish-strewn Alexandra street. He was from Mozambique...

Posted 9 years ago | Like
Leigh Andrews
MARKETING & MEDIA
Same movie theatre, new alternative content

Same movie theatre, new alternative content
[Leigh Andrews] The early bird catches the worm - and so, the early adopter of live cinema captures an immersed audience, explains Lola Gallant, Brand Manager of Cinema Nouveau/SK Select...

Posted 9 years ago | Like
Kerryn Lloyd
MARKETING & MEDIA
Is your new business ready to hire a PR company?

Is your new business ready to hire a PR company?
[Kerryn Lloyd] You've just started your own business and are considering hiring a PR agency to help create awareness for your brand, but you're not sure if the time is right...

Posted 9 years ago | Like (1)
Rebone Masemola
MARKETING & MEDIA
What does new age photography do for memory and history?

Source
Source Petapixel
[Rebone Masemola] After sitting in on a session on Instagram and the art of photography I was left wondering about how the form has developed over the years, whether it's still an artistic form of social expression...

Posted 9 years ago | Like
Steven Cohen
MARKETING & MEDIA
Five social media pitfalls that SMEs should avoid

Five social media pitfalls that SMEs should avoid
[Steven Cohen] Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business...

Posted 9 years ago | Like (1)
Leigh Andrews
MARKETING & MEDIA
[Loeries 2015] Agency expectations with... GRID

[Loeries 2015] Agency expectations with... GRID
[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Adam Byars: GRID Partner, expects...

Posted 9 years ago | Like
Daniel Dercksen
LIFESTYLE & ENTERTAINMENT
Enemy: An ultimate mindbender

Enemy: An ultimate mindbender
[Daniel Dercksen] If there's one film that will bend you mind, twist your logic and challenge your sensibility, it's Enemy, guaranteed to be the most talked about psychological thriller in years.

Posted 9 years ago | Like
Rolf Akermann
MARKETING & MEDIA
Get the basics right

Rolf Akermann[Rolf Akermann] Two experiences in one week prompted me to write this article. Great TV campaigns, CRM programmes, social media etc. will not help if one does not get the basics right...

Posted 9 years ago | Like (2)
Nicky James
MARKETING & MEDIA
Putting our people first

Image via
Image via 123RF
[Nicky James] Most private sector organisations - including PR agencies - will tell industry, their employees and potential hires that 'people are our most valuable asset' and 'our people come first'...

Posted 9 years ago | Like
Leigh Andrews
MARKETING & MEDIA
Reaching the right audience: at the right place, at the right time

Reaching the right audience: at the right place, at the right time
[Leigh Andrews] Much has been said about the impact of mobile marketing and its importance as the continent becomes increasingly mobile-centric...

Posted 9 years ago | Like
Sophie Baker
ENTREPRENEURSHIP
Start up advice you should ignore

Start up advice you should ignore
[Sophie Baker] As a new entrepreneur, you'll meet plenty of people who are fascinated with your business ideas. There will be lots of advice thrown your way - some good, some bad, but most of it well-meaning...

Posted 9 years ago | Like
Henrie Geyser
AUTOMOTIVE
Infiniti QX80 is a powerful charmer

Infiniti QX80 is a powerful charmer
[Henrie Geyser] The R1m-plus club of muscular, off-road capable, snazzy SUV's has just acquired a new member - the luxuriously furnished, plush and powerful eight-seat Infiniti QX80, which is the latest addition to the brand's growing local range...

Posted 9 years ago | Like
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