MARKETING & MEDIA [Orchids & Onions] Simple ad has power to change mindsA screenshot from the Prudential ad | |
MARKETING & MEDIA Radio: Still a force to be reckoned with - Ornico[Thabiso Dlamini] The second MTN Radio Conference held at Rivonia in Johannesburg spoke to the radio, advertising and media buying industries on how brands and audiences can connect more meaningfully. | |
MARKETING & MEDIA Trevor Noah puts SA comedy on the international radarTrevor Noah at the podium during the Comedy Central roast of Steve Hofmeyr | |
MARKETING & MEDIA Managing brand and reputation risk when your customer has a louder voice[Andre Steenekamp] Over the past 10 years, organisations have seen the control they used to have in their interactions with their customers slip slowly away... | |
MARKETING & MEDIA It's 'battening the hatches and don't spend money' time again[Chris Moerdyk] It is a phenomenon that occurs as regular as clockwork and would be quite amusing if it wasn't quite so serious... | |
MARKETING & MEDIA [TrendTalk] Why influence marketing has huge impact[Louise Burgers] Influencer marketing has seen explosive growth in the last couple of years and is becoming a dominant practice in marketing communications... | |
MARKETING & MEDIA Publish and be damned in name of patriotism[Anton Harber] After being stalked down a street, taunted and hit with a wrench, Emmanuel Sithole was cornered by his attackers, stabbed in the heart on a rubbish-strewn Alexandra street. He was from Mozambique... | |
MARKETING & MEDIA Same movie theatre, new alternative content[Leigh Andrews] The early bird catches the worm - and so, the early adopter of live cinema captures an immersed audience, explains Lola Gallant, Brand Manager of Cinema Nouveau/SK Select... | |
MARKETING & MEDIA Is your new business ready to hire a PR company?[Kerryn Lloyd] You've just started your own business and are considering hiring a PR agency to help create awareness for your brand, but you're not sure if the time is right... | |
MARKETING & MEDIA What does new age photography do for memory and history?Source Petapixel | |
MARKETING & MEDIA Five social media pitfalls that SMEs should avoid[Steven Cohen] Social media is a powerful tool for the small business owner. It can help you to build customer relationships, improve your search engine optimisation, and create a buzz about your business... | |
MARKETING & MEDIA [Loeries 2015] Agency expectations with... GRID[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Adam Byars: GRID Partner, expects... | |
LIFESTYLE & ENTERTAINMENT Enemy: An ultimate mindbender[Daniel Dercksen] If there's one film that will bend you mind, twist your logic and challenge your sensibility, it's Enemy, guaranteed to be the most talked about psychological thriller in years. | |
MARKETING & MEDIA Get the basics right[Rolf Akermann] Two experiences in one week prompted me to write this article. Great TV campaigns, CRM programmes, social media etc. will not help if one does not get the basics right... | |
MARKETING & MEDIA Putting our people firstImage via 123RF | |
MARKETING & MEDIA Reaching the right audience: at the right place, at the right time[Leigh Andrews] Much has been said about the impact of mobile marketing and its importance as the continent becomes increasingly mobile-centric... | |
ENTREPRENEURSHIP Start up advice you should ignore[Sophie Baker] As a new entrepreneur, you'll meet plenty of people who are fascinated with your business ideas. There will be lots of advice thrown your way - some good, some bad, but most of it well-meaning... | |
AUTOMOTIVE Infiniti QX80 is a powerful charmer[Henrie Geyser] The R1m-plus club of muscular, off-road capable, snazzy SUV's has just acquired a new member - the luxuriously furnished, plush and powerful eight-seat Infiniti QX80, which is the latest addition to the brand's growing local range... |