MARKETING & MEDIA [MRMW] Something fishy's going on in the mobile research realm...[Leigh Andrews] How do you make the process of participating in market research more sexy for consumers? Turn your consumer or market research respondent into a secret field agent, says Sea Harvest and TNS... | |
LIFESTYLE & ENTERTAINMENT Explosive Cock & Bull[Daniel Dercksen] The battle is on at the Galloway Theatre with Cock & Bull Story, where two men are forced to confront their masculinity, sexuality, and violent actions in the confines of a locker room in this knockout hit play that is on from November 11 to 15 at 8pm. | |
RETAIL Importance of the name game...[Callie van der Merwe] Part of the value that your business offers is derived from its name; your brand alone may be worth more than the assets of the business itself, however, stop and think just how important the impact of a name is. | |
TOURISM, TRAVEL & HOSPITALITY Zimbali, where special attention is the norm[Brian Berkman] When the F&B director and chef de cuisine ask to meet you to discuss your dietary concerns, you can expect something special... | |
MARKETING & MEDIA Celebrating 'real makoya' student campaigns with the SVMakoya14 Awards[Leigh Andrews] Top insight from the Student Village Makoya Awards 2014: If you want to attract the student market, up your activation, digital and PR skills... | |
MARKETING & MEDIA [TrendTalk] The future of work[Louise Burgers] Do you remember work before the internet? When did we become so wired and connected to everything that work no longer has set working hours? | |
IT & TELECOMMUNICATIONS Five reasons why CRM projects flop[Lindsay Britz] Businesses employ CRM applications to improve efficiency between departments, leverage cross-sell and up-sell opportunities and increase customer satisfaction by providing convenient access to relevant customer data throughout customer-related processes. However, making CRM data and processes available throughout the enterprise is not easy. | |
MARKETING & MEDIA [MRMW] The how, why and what of best using mobile for marketing in Africa[Leigh Andrews] You can't ignore mobile as a fantastic way to reach consumers, but don't stress about the latest smartphone technology. Candice Goodman says Interactive Voice Response and Please Call Me's are 'good enough'... | |
MARKETING & MEDIA Every CEO in South Africa should read this[Keanan Reis] Why? Because as many as 80% of CEOs admit they do not really trust, and are not impressed by, the performance of their marketing teams... | |
MARKETING & MEDIA Disgruntled Cell C customer's 'advertising' a sign of the times?[Leigh Andrews] It's not unusual to see the names of big brands plastered outside shopping malls, enticing customers to make use of their services. But what happens when the tables are turned and it's a customer using the space to badmouth the brand? | |
AUTOMOTIVE Merc CLS ups the stakes again[Henrie Geyser] Eye-catching design tweaks, lots of fancy new technology, upgraded engines and the addition of a new nine-speed transmission are some of the features Mercedes-Benz has added to its CLS to make it one of the most desirable four-door luxury coupés on the road. | |
MARKETING & MEDIA 10 mistakes that could jeopardise your company[Vanessa Bluen] As economies fluctuate so strategies need to adapt. This has always been the case. However, now as the world around us changes dramatically, some strategic changes need to be radical... | |
LIFESTYLE & ENTERTAINMENT Abigail Donnelly chats Eat Out Awards[Ruth Cooper] With the 2014 Eat Out Awards just around the corner we got in touch with Eat Out editor and judge, Abigail Donnelly to get the delicious scoop on what attendees can expect at the biggest award event yet. | |
MARKETING & MEDIA Assegais 2014: A winning combination of Science and Art[Danette Breitenbach] On Thursday evening the Assegai Awards took place at Shine Studios, celebrating integrated marketing excellence in the view of the Nelson Mandela Bridge and the City of Jo'burg... | |
EDUCATION & TRAINING Teaching should be a response to 'the calling'[Mautji Pataki] There are significant role players and members of society who have the power and influence to assist in changing the stereotype around teachers and the profession. | |
MARKETING & MEDIA Creating a 30-hour work week[Pieter Scholtz] Knowing how to use your time effectively is a more valuable skill than knowing how to make, manage, invest and spend money... | |
FINANCE & INSURANCE New withholding tax on interest soon into operation[Graeme Palmer] With the new withholding tax on interest soon coming into operation on 1 March 2015, preparations by affected parties for the tax should be well under way. | |
MARKETING & MEDIA Returning to SA and setting up businesses with skills acquired overseas[Lauren Heap] The story of Incite in SA, and its steady growth in a relatively new and untested market, is evidence of the ample opportunities available to South Africa's talented entrepreneurs... | |
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