MARKETING & MEDIA What is the media's role in South Africa today?[Marion Scher] Am I going to give you a quick answer? No. You see it depends on who you ask. If you ask the ANC they would simply tell you the role of the media is not to question... | |
MARKETING & MEDIA The importance of content marketing[Christopher Smith] A recent study showed that the average consumer visits over 2,500 websites per year. The study showed that video and rich content such as graphics and images kept the user's attention... | |
LIFESTYLE & ENTERTAINMENT Serene and superb Sanbona[Ruth Cooper] It's a still-and-sunny Saturday afternoon, golden light bathes the bush, the smell of Renosterveld fynbos and dust is in the air as we silently approach a wild cheetah family gorged on a recently felled eland. The family (mother and kids) are lethargic stuffed full of the kill and sensibly enjoying an afternoon rest up after their large family lunch. | |
HUMAN RESOURCES & MANAGEMENT Attracting employment through personal brandingKay Vittee | |
MARKETING & MEDIA Please let there be kittens...[Louise Burgers] My calendar highlights every year are firstly, Design Indaba and secondly, The Loerie Awards, which heralds summer, self-tan, highlights, fabulous shoes and great advertising of course... | |
LIFESTYLE & ENTERTAINMENT Breathe Sunshine Engage with Greg Walsh[Ruth Cooper] With the Breathe Sunshine Engage music conference taking place in Joburg as a one-day event early next month, we got in contact with panellist and MD of specialist event production company G&G Productions, Greg Walsh, to find out more. | |
HUMAN RESOURCES & MANAGEMENT [BizCareers] How to tell whether you've got the class bully as a boss[Juliette Attwell] In this week's column, we take a look at the difference between your boss doing their job or if you're just being bullied. | |
MARKETING & MEDIA C'mon now, what breaking news is this?[Thamsanqa Malinga] The "Breaking News" puller seems to be the one thing most online and social media reporters have taken to in the scrimmage for the highly sought after reader... | |
MARKETING & MEDIA Looking back: 20 years of African language radio[Nozibele Zondi] I grew up in the Eastern Cape in the 80s, we used to listen to Radio Xhosa, (now called Umhlobo Wenene) and it was the only radio station we knew... | |
LIFESTYLE & ENTERTAINMENT MG makes a cheeky comeback[Henrie Geyser] MG, the brand steeped in British sports car history, is making a cheeky comeback to this country with an attractive, well-equipped and competitively-priced MG3 baby hatchback. | |
MARKETING & MEDIA The world's funniest joke - its implications for brands[Sid Peimer] The "world's funniest joke" was exhaustively researched by Professor Richard Wiseman of the University of Hertfordshire. The reason for the research was to discover the joke that had the widest appeal... | |
LIFESTYLE & ENTERTAINMENT Before I Go To Sleep will bend your mind[Daniel Dercksen] The agonising terror of losing your mind and memories are explored in the superb psychological thriller Before I Go To Sleep. Nicole Kidman delivers a riveting and captivating performance as a woman who wakes up every day remembering nothing-the result of a traumatic accident in her past-until, one day, new terrifying truths emerge that force her to question everyone around her ... | |
MARKETING & MEDIA Sales is a numbers game[Louise Robinson] Telesales staff have one of the toughest assignments in the sales department. They call many people on a daily basis, and more often than not, get abused for their trouble. Why do they do it? Because it works... | |
MARKETING & MEDIA Implementing data-driven marketing[Lauretta Ngakane] In August this year, the DMASA (Direct Marketing Association of South Africa) welcomed Pegg Nadler to give two one-day workshops on data-driven marketing... | |
MARKETING & MEDIA The balanced perspective of turning a crisis into an opportunity[Janine Hills] A company that weathers a crisis well, understands that adversity is a concealed opportunity for growth or change... | |
MARKETING & MEDIA The meme that took a bite out of Apple[Louise Burgers] Have you heard the one about 'scarf guy'? Or were you too busy posting some of the 1,400 tweets per hour at the start of the #OscarTrial judgment, Thursday? One of the biggest talking points this past week was the 'Apple scarf guy'... | |
MARKETING & MEDIA Multichannel campaigns work[Elton Ollerhead] Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old... | |
MARKETING & MEDIA Massive shifts in marketing landscape good for business[Chris Moerdyk] There is absolutely no doubt that the era of the marketer has arrived in the corporate world. That is, for marketers who are prepared to shift massive paradigms... |