[Thamsanqa Malinga] I have accepted the fact that having three local 24 hour news channels does not give manna of news from South Africa and the rest of the African continent.
[Thamsanqa Malinga] In this era of technology and information which is available at user's fingertips, is your brand taking advantage of the playing field and maximizing on available resources? Are you as a brand, brand manager/ambassador taking advantage of latest tools and resources?
[Thamsanqa Malinga] I have not been a fan of 'paid' for brand ambassadors or any form of paid for endorsements. Worse if the 'ambassador' contracted is a celebrity of some sort. I am sure that many marketers will frown at my stance when it comes to this form of marketing, considering that it's one of the tried and tested marketing gimmicks.
[Thamsanqa Malinga] My wife normally scolds me for being a news bulletin hopper. She contends that once you've gone through one bulletin it's as good as having been through all of them. Well, looking at it, she is right, and frankly I have nothing to say in my defence. News bulletins have become like some fast-food outlet burgers - lean, dry and lacking in taste.
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