The recent South Africa mission to Davos-Switzerland with its theme: 'South Africa is open for business', got me thinking. What happens then when with the best marketing strategy and a good product, you still have your target market not coming to engage despite your ‘open for business' sign with its entire neon glow?
Thamsanqa Malinga 29 Mar 2017
The one thing I appreciate, as a marketer, with the advent of Web 2.0 is that it has given rise to a countless number of platforms...
Thamsanqa Malinga 8 Jul 2014
Hands up if you have come across the phrase 'develop a marketing or communications strategy for the company' as one, if not the first, output in a job description or client brief.
Thamsanqa Malinga 29 May 2014
Marketing communications is not about pulling out bells, whistles and confetti at a whim. It is not about "getting" journalists to attend 'that' event tomorrow. It is not about handing out key rings and pens blazoned with company logo...
Thamsanqa Malinga 7 Jan 2014
In this era of technology and information which is available at user's fingertips, is your brand taking advantage of the playing field and maximizing on available resources? Are you as a brand, brand manager/ambassador taking advantage of latest tools and resources?
Thamsanqa Malinga 30 May 2013
I have not been a fan of 'paid' for brand ambassadors or any form of paid for endorsements. Worse if the 'ambassador' contracted is a celebrity of some sort. I am sure that many marketers will frown at my stance when it comes to this form of marketing, considering that it's one of the tried and tested marketing gimmicks.
Thamsanqa Malinga 1 Mar 2013
My wife normally scolds me for being a news bulletin hopper. She contends that once you've gone through one bulletin it's as good as having been through all of them. Well, looking at it, she is right, and frankly I have nothing to say in my defence. News bulletins have become like some fast-food outlet burgers - lean, dry and lacking in taste.
Thamsanqa Malinga 3 Jul 2012