MARKETING & MEDIA Up-and-coming corporate event trends[Terry Sutherland] As brands scramble to make an impact in a fiercely competitive market, corporate events provide an invaluable opportunity to leverage your brand and engage audiences. | |
MARKETING & MEDIA Project management - the key to successful localisation[Françoise Henderson] Companies that enter new geographies often localise their offering to acknowledge local realities. Translation is a key component of that. | |
MARKETING & MEDIA Naming your baby for online success[Matthew Arnold] Whether you or your partner are currently pregnant, planning to start a family soon or even if the thought of having a child is still comfortably off in the distance, there is one thing that you, along with all other potential parents, will give a lot of thought to; your baby's name. | |
MARKETING & MEDIA Obtaining insight in the connected society[Peter Searll] It is a given that the evolution of the grand enabler - telecommunications - from the first round-the-world telephone conversation in 1935 to an era less than 100 years later in which we receive e-mail, internet, TV and radio on a myriad of different devices, has applied major pressure on marketers. | |
IT & TELECOMMUNICATIONS How to foster innovation and become a transformer[Christo Briedenhann] Christo Briedenhann, regional director of Riverbed Technology, offers six top tips on how CIOs can transform their IT infrastructure amidst the fast-paced change of the technology landscape. | |
IT & TELECOMMUNICATIONS Time to become a transformer and embrace data centre transformation[Christo Briedenhann] The successful implementation of "game changing" transformational technology lies in the back office. Meet the 25% of organisations that are maximising their IT investments, delivering ROI and getting it right. | |
IT & TELECOMMUNICATIONS Building a distributed global enterprise: the role of technology[Christo Briedenhann] Thanks to the explosion of online, social and mobile technologies, organisations are increasingly able to operate from multiple locations and on multiple time zones. | |
MARKETING & MEDIA Why trends matter[Louise Burgers] I was asked recently what I would write about when I ran out of trends. But that is the point, trends are ongoing, they don't have a beginning and an end. What is paramount is that you stay on top of the ones relevant to you. | |
MARKETING & MEDIA Competing for the future[Wayne Bishop] I was recently asked to do a talk at the University of Johannesburg entitled "What does the Future Ad Agency look like". I thanked the lecturer for asking me the question (the only problem was that now I had to think of the answer). | |
HUMAN RESOURCES & MANAGEMENT [BizCareers] Tell us about yourself[Juliette Attwell] This week we look at how to answer that time-old question that pops up during interviews: "Tell us about yourself", and the difference between a career in psychology and industrial psychology. | |
IT & TELECOMMUNICATIONS Let's chat[Danette Breitenbach] When the official CliffCentral.com launch party took place recently, what was very interesting was its launch platform. | |
MARKETING & MEDIA Cutting costs and increasing your 'green' credentialsPaperless offices are safer and more efficient. Image QLS Solutions | |
LIFESTYLE & ENTERTAINMENT Pure Filth[Daniel Dercksen] Filmmaker Jon S Baird felt a very personal connection to the world of Filth from the moment he picked up the book. Irvine Welsh's much-loved novel recounts the story of not only one of the most iconic, foul-mouthed, irate and downright hilarious policemen in modern fiction, but also one of the most tragic. | |
TOURISM, TRAVEL & HOSPITALITY Liz Biden: Creating places others can enjoy[Brian Berkman] Just as The Royal Portfolio of deluxe lodges, villas and boutique hotels announced its acquisition of The One Above, arguably the most prestigious real estate in the V&A Waterfront, Contributing Editor, Brian Berkman chatted to dynamic owner Liz Biden. | |
RETAIL 80% of in-store communication is ineffective[Jason (Frich) Frichol] It's estimated that 80% of in-store communication doesn't work on its target market, although this is probably a conservative figure when it comes to evaluating the efficacy of messaging and design in this environment. | |
MARKETING & MEDIA Here's something to make your blood run cold[Peter Mann] Television advertisers, who know how we hate interruption advertising, and that we head for the loo, turn on the kettle; or simply PVR past the ads; now have a new strategy - they can 'push' the ad content to your mobile phone during ad breaks! | |
MARKETING & MEDIA Objectivity of media is not about which side it is on[Anton Harber] In the 1994 elections, only one newspaper called on voters explicitly to support the African National Congress (ANC). It is a startling reminder of how the structures of the apartheid media industry carried into the new era. | |
MARKETING & MEDIA Why I'll never go big: what 10 years of running DUO has taught me about work and life - DUO Marketing + Communications[Judith Middleton] A decade ago I decided to open a small niche PR agency focused on Cape Town's then-burgeoning technology sector. Reaching the milestone has given me pause for thought... |