MARKETING & MEDIA So you've started your own business... and it's damn scary[Chemory Gunko] Starting any new venture, whether it's personal or business related, is scary. | |
MARKETING & MEDIA Using analysis to enhance media monitoring[Jaco Pienaar] Imagine a world where media monitoring costs nothing. Sure, this might sound far-fetched, but is monitoring not simply providing the raw data required to conduct analysis that gives insight on a company? | |
MARKETING & MEDIA WhatsApp with Facebook?[Christopher Smith] People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook? | |
TOURISM, TRAVEL & HOSPITALITY Get it on the Concierge Digibook, so it won't be missed[Brian Berkman] Most upscale hotels will send a few pointers on things to do while visiting along with the ubiquitous 'please book your restaurant and spa reservations in advance of your arrival' request with your hotel confirmation. | |
MARKETING & MEDIA Where's our sense of humour gone?[Chris Moerdyk] Last Sunday I woke up full of the joys of spring, but by the time I had finished reading the Sunday Times I couldn't make up my mind whether to go back to bed with a bottle of whisky, or wander out into the street and throw myself in front of a minibus. | |
MARKETING & MEDIA Less can be more with digital advertising[Tess Sulaman] The new digital platforms are even better in that the demographics can be segmented much more easily, and one can target a specific niche market. | |
LIFESTYLE & ENTERTAINMENT Magical world of bucket list destinations[Henrie Geyser] After more than 10 years of criss-crossing Southern Africa as the Bush Editor of SA4x4 magazine Patrick Cruywagen has produced a fascinating collection of 150 'must-do-at-least-once-in-your-lifetime' destinations and activities that throws down the gauntlet to everybody with a love for travel and new experiences. | |
AUTOMOTIVE Midlife makeover for ix35[Henrie Geyser] Korean carmaker Hyundai has dollied up its popular ix35 SUV range with a couple of neat cosmetic touches and an injection of mid-life rejuvenation to give a further boost to its steady sales flow out of showrooms. | |
LIFESTYLE & ENTERTAINMENT Romantic debut for Swan Lake[Debbie Hathway] Cape Town City Ballet (CTCB) opens its Swan Lake season on Saturday with Laura Bösenberg in the dual roles of Odette/Odile and Thomas Thorne as Prince Siegfried. | |
PROPERTY & REAL ESTATE CPA could still prove a powerful tool in the hands of a dissatisfied customer[pule mathibe] When the Consumer Protection Act was first promulgated some three years ago, many people in the real estate sector were worried that it would lead to regular cancellations of sale contracts and/or post sale disputes in which the agent and the seller would be held responsible for any number of problems, including defects of which they had simply not been aware. However, thus far this has not yet happened. | |
ESG & SUSTAINABILITY No make-up selfie pics could be a social revolution in the making[Norma Young] If it weren't for the fact that I very rarely wear make-up, I might have been enticed to also post a no make-up selfie and donate money towards fighting cancer. | |
LIFESTYLE & ENTERTAINMENT Crude but clever Carr[Ruth Cooper] It was the second coming of JC at GrandWest last night, or so the self-designed T-shirt of a fan and member of the audience proclaimed. Flinging it on stage during the encore he shouted: "I made this for you Jimmy." Carr, seemingly quite moved by this thoughtful gift, asked the guys profession. "Rapist," he replied succinctly. | |
MARKETING & MEDIA MNOs can preserve their way of life by lowering prices© wckiw - Fotolia.com | |
PROPERTY & REAL ESTATE Buyers find Langebaan home prices 'exceptionally low'[Andrea Goldswain] Estate agents working in Langebaan, the attractive West Coast village just 100km from Cape Town, have only one message to give to those interested in the property prospects in the area. | |
MARKETING & MEDIA Outdoor media measurement needs paradigm shift[Tatenda Chiweshe] During a recent appearance on Maggs on Media, I stated that the most important foundation for any outdoor media effectiveness is to look at the medium in terms of 'narrow-casting'. After a barrage of emails asking for an explanation, here is how I see it. | |
MARKETING & MEDIA Protecting the supply chain[Jayson O’Reilly] Sophisticated cyber 'gangs' are gaining traction, and they have not only the motivation, but the ability and techniques to carry out these attacks, which are happening more and more through a business' supply chain. | |
MARKETING & MEDIA Communications - is it [just] a nice-to-have?[Bongani Mahlangu] A while back I had a very interesting discussion about the recognition, or lack thereof, accorded the communications function in organisations. | |
MARKETING & MEDIA Journalism or prescriptivism?[Leigh Raymond] One of the most important things I learned at Rhodes University is to write for the audience. It's not a tough concept to understand. As a journalist, the idea is to impart information. | |
PROPERTY & REAL ESTATE Many home buyers fear the foundations are cracked[Suzaan Jansen] Rightly so, there is a big fear among some prospective home buyers that somewhere, perhaps below the floor level and possibly hidden underground, the foundations of a home or its concrete flooring may be cracked to a dangerous degree. |