In addition to the Pendoring Afrikaans Advertising Award and R10 000 study bursary, this year's overall student winner or winners will also receive an internship at Draftfcb under the guidance of some of the ad industry's top creatives. "The student(s) will get the opportunity to work on real briefs, on big assignments, work that sees the light of day and that's destined to become very famous, putting themselves on the map creatively," explains Draftfcb Johannesburg MD Jerry Mpufane.
