2muse mediaresearch to research media monitoring in Slovakia

Two Prague companies, 2muse and Mediaresearch have added a joint, independent company 2muse mediaresearch, headed up by Juraj Lahucký, who has 20 year's media experience and was part of the kick-off team for the 'people meters' in Slovakia in 2004. The company will offer an acceptable alternative for the TAM (telemetric audience measurement) project, submitted by PMT. It also intends to carry out the media-monitoring project in Slovakia. For more information, go to www.mediaresearch.eu