Focus on Out of Home

Now here's a lekker response from Jacaranda FM

In response to Bonnie Ramaila's opinion piece, Lekker not to read a billboard!, Jacaranda FM's GM, Kevin Fine said yesterday, 26 July 2012: "We were quick to realize that the application of the billboards for the Jacaranda FM 'Lekker to be here' campaign did not translate in the way we had imagined. Within a day we were able to change the billboards to reflect the campaign that we envisaged and now it is in fact 'lekker to read the billboard'."

click to enlarge
click to enlarge

Posted on 27 Jul 2012 13:46
Nicolette Croucamp
That's lekker. Well done all!
Posted on 30 Jul 2012 15:08
Kevin Fine
Thanks Nicolette! Now look out for all the people in SA who tell us what's "lekker" to them every day...
Posted on 30 Jul 2012 15:33