OOH in brief


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OOH in brief

Now here's a lekker response from Jacaranda FM

| 27 Jul 2012 13:46
In response to Bonnie Ramaila's opinion piece, Lekker not to read a billboard!, Jacaranda FM's GM, Kevin Fine said yesterday, 26 July 2012: "We were quick to realize that the application of the billboards for the Jacaranda FM 'Lekker to be here' campaign did not translate in the way we had imagined. Within a day we were able to change the billboards to reflect the campaign that we envisaged and now it is in fact 'lekker to read the billboard'."

Now here's a lekker response from Jacaranda FM
click to enlarge
Now here's a lekker response from Jacaranda FM
click to enlarge
    
 
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Nicolette Croucamp
Nicolette Croucamp
That's lekker. Well done all!
Posted on 30 Jul 2012 15:08
Kevin Fine
Kevin Fine
Thanks Nicolette! Now look out for all the people in SA who tell us what's "lekker" to them every day...
Posted on 30 Jul 2012 15:33