Subscribe to industry newsletters

BizTrends 2017

Download the complete BizTrends 2017 PDFs with over 100 trends contributors across 18 industry sectors.

Download PDF | Order printed book

Mercedes-Benz adds living billboard to green campaign

click to enlarge
Adding to its outdoor eco billboard campaign, Mercedes has a 'Green Emissions' billboard at the V&A Waterfront on a lengthy section of wall. It consists of prints of its vehicles with living growing plants emanating from the exhausts to completely green over the rest of the hoarding. It was conceptualised by Net#work BBDO's Chumani Mtshontshi, an intern, under the guidance of creative directors Bruce Anderson and Robert Rutherford.