Focus on Out of Home

Mercedes-Benz adds living billboard to green campaign

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Adding to its outdoor eco billboard campaign, Mercedes has a 'Green Emissions' billboard at the V&A Waterfront on a lengthy section of wall. It consists of prints of its vehicles with living growing plants emanating from the exhausts to completely green over the rest of the hoarding. It was conceptualised by Net#work BBDO's Chumani Mtshontshi, an intern, under the guidance of creative directors Bruce Anderson and Robert Rutherford.

Posted on 22 Feb 2012 13:18