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In brief OOH South Africa

TLC doubles exposure over 15 years

Since inception in 1996, Primedia Unlimited subsidiary TLC has increased its mall rights from 40 to 70 malls, of which 40 are LSM A and 30 are LSM B and increased its cinema portfolio from 35 cinemas to 60 nationwide across both the Ster-Kinekor and NuMetro cinema chains. Its washroom frames ads offer advertisers over 22 000 consumer touch points across the country. Its LSM breakdown ensures that a brand or product matches its target audience and choose to advertise to either men only or women only audiences.

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