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BizTrends 2017

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Chelsea Flower Show: SAGCE continues SA's entry sponsorship

After its successful rescue of South Africa's entry to the 2011 Chelsea Flower Show, the current sponsor, the South African Gold Coin Exchange (SAGCE) has announced it will sponsor the team again next year. Its R300 000 sponsorship was well-rewarded when the team brought home a Gold from the show. Michelle le Roux, SAGCE brand marketing manager said that the funding for the show was but one of several of the group's corporate social investment initiatives.