Marketing In brief South Africa

Bos Ice Tea infographic illustrates environmental commitment

Cow Africa has continued its work for the Bos Ice Tea brand by producing an infographic that illustrates how the brand has clear sustainability principles in place since day one. It tells the story of the commitment to the environment, through the company's work with the Greenpop initiative. By working to offset its production and manufacturing processes, the company is aiming to become carbon neutral.

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