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Manufacturing Indaba 2018

Movember message reaches millions

Extract of infographic.
click to enlarge
The Movember moustache growing message, boosting men's awareness around health, specifically prostate cancer and other cancers that affect men, created 736 511 online conversations reaching an estimated 818 400 000 people. Carling Black Label, supporters of the campaign, and BrandsEye compiled the infographic, illustrating how far the message travelled across the globe.