CRM in brief


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CRM in brief

How does business intelligence work?

| 9 Oct 2008 08:44
How does the small to medium business owner gauge the relevance of information management tools for their organisation without racking up potentially costly bills? This is a question which Synergy Business Intelligence (BI) sets out to solve with the release of its free e-booklet ‘Making Business Intelligence work for you', available from www.synergy.co.za. Explains Christo Bredenkamp, Synergy BI MD, “... [I]t is our intention to introduce the concepts and benefits of BI, as well as to highlight some potential pitfalls of a BI implementation to the company owner who is looking to improve decision-making with the support of tools that cut through the clutter.”
    
 
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