Call for CRM papers for best practice casebook

Marketing Mix, in association with Sappi, will be publishing a best practice CRM relevant to South Africa in June 2006, to be launched at Markex. Categories include but are not limited to: auto, financial, multi-partner programme, discount programme, airline, charity, affinity, retail and consultants. Email consulting editor, proximity#ttp CEO Nici Stathacopoulos, on before 31 March 2006 with your 150-word synopsis; only a selection of the best case studies will be selected. The CRM Casebook will be distributed to professional marketers across the corporate sector and larger SMEs, as well as to senior government representatives, universities and international affiliates.

Posted on 26 Mar 2006 11:55