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Research in brief

This Sunday on Media@SAfm

| 14 Oct 2011 13:36
This Sunday on Media@SAfm
This Sunday, 16 October 2011, the programme for Ashraf Garda's Media@SAfm show, 9am-11am on 104-107 FM nationwide, will include:
  • a look at how Cricket South Africa can rebuild its brand reputation;
  • Clover's new positioning campaign with Laurent Marty of Joe Public and brand manager of Milk and Cheese, Sherian King;
  • Lesley McDonough, from Engen and Francois de Villiers from Draftfcb Cape Town on Engen's latest TV commercial;
  • a reflection on the 12th Annual Best Global Brands Report 2011 with Jeremy Sampson, group executive chairman of Interbrand Sampson, Johannesburg;
  • television presenter and fashion model, Sashi Naidoo, on her work;
  • Vicki Myburgh, South African Entertainment and Media leader on the PwC's South African entertainment and media outlook;
  • the final count-down to the 2011 Africa Experiential Summit with Dan Hanover and David Blythe; and
  • an analysis of new research into the "Top End" of the South African market which has revealed a vastly more diverse and complex group of consumers than previously assumed.
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