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BizTrends 2017

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Guerilla Marketing becomes Gullan&Gullan

Specialist agency Guerrilla Marketing recently relaunched as Gullan&Gullan Advertising. According to MD Michael Gullan, the previous branding was restricting current and potential clients' perceptions of its skills and specialisations. “We have established PR and interactive divisions,” he says, “and our team is experienced in communications outputs across the full media spectrum, in a vast number of industries. While we will always have fun creating guerrilla campaigns for our clients, we prefer to concentrate on holistic marketing strategies.” For more, go to