US: The first-ever finalists for the inaugural One Show Entertainment Awards, which honours creativity in branded entertainment that goes beyond typical product placement and recognises this rapidly-growing segment in advertising, were announced yesterday, Monday, 15 September 2008. Finalists will compete for Gold, Silver and Bronze Pencils, awarded to the best in branded entertainment by an all-star lineup of judges and celebrity presenters at the Paley Center in Beverly Hills, California, on 7 October. This is the first time in 33 years that any One Show event has taken place outside of New York City.
